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Machine Learning & Ad tools
Machine learning and tools ( programatic advertising oriented, but not only )
Curated by Nicholas Orr
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Google s’offre un génie de l’intelligence articifielle, Demis Hassabis, fondateur de DeepMind

Google s’offre un génie de l’intelligence articifielle, Demis Hassabis, fondateur de DeepMind | Machine Learning & Ad tools | Scoop.it
Selon le site Re/code, Google serait prêt à débourser 400 millions de dollars pour s'offrir les travaux…
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Data Scientist: The Sexiest Job No One Has - InformationWeek

Data Scientist: The Sexiest Job No One Has - InformationWeek | Machine Learning & Ad tools | Scoop.it
The data scientist has been called the sexiest job of the 21st century but it's largely going unfilled. That's a huge problem for the business world.
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How Retailers Using Facebook’s Custom Audiences Can Track Offline Sales - AllFacebook

How Retailers Using Facebook’s Custom Audiences Can Track Offline Sales - AllFacebook | Machine Learning & Ad tools | Scoop.it
Facebook Chief Operating Officer Sheryl Sandberg has often stressed the social network’s goal to measure the effectiveness of ads throughout the conversion process, and not just focus on clicks, and the company took another step forward on that...
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Warm-up exercise before data science.

Warm-up exercise before data science. | Machine Learning & Ad tools | Scoop.it
Practicing Data science indeed a long term effort than a learning handful of skills.  We ought to be academically good enough to take up this challenge. However, if you think you came a long way fr...
Nicholas Orr's insight:

Listing of skills you should have for Machine Learning as a beginner : this is the very minimum to start with in ML.

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AdProof PPC Ad Copy Testing Platform Aims To Speed Up Testing Through Crowdsourcing

AdProof PPC Ad Copy Testing Platform Aims To Speed Up Testing Through Crowdsourcing | Machine Learning & Ad tools | Scoop.it
Ad copy testing is one of the foundation blocks of PPC campaign optimization. Yet, as any PPC manager knows, it can be laborious, time-intensive, money-consuming, or take eons to get enough data to make a call and move onto the next test.
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The Philosophical Data Scientist: SapientNitro's Stewart Pratt

The Philosophical Data Scientist: SapientNitro's Stewart Pratt | Machine Learning & Ad tools | Scoop.it
stewart pratt, director of data and analytics at sapientnitro, has unique theories on the world and data's role in it.
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Trying out MongoLab - MongoDB in the Cloud

quick tour of MongoLab, MongoDB as a service provider
Nicholas Orr's insight:

MongoDb natively in the cloud !

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Inside Siri's brain: The challenges of extending Apple's virtual assistant | Macworld

Inside Siri's brain: The challenges of extending Apple's virtual assistant | Macworld | Machine Learning & Ad tools | Scoop.it
Siri is one of the biggest features to hit iOS in recent years, and yet it remains severely limited in its capabilities.
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My Analytic Research: Mining of Social Network Streams in Marketing, Predictive Analytics, and Risk Management.

My Analytic Research: Mining of Social Network Streams in Marketing, Predictive Analytics, and Risk Management. | Machine Learning & Ad tools | Scoop.it
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US RTB Display Advertising Spending | JoopRijk.com

US RTB Display Advertising Spending | JoopRijk.com | Machine Learning & Ad tools | Scoop.it
RTB-based display ad spending, in the US, will continue to grow as a percentage of digital advertising spending, rising from 15% in 2012 to 41% in 2017
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All Hail Quality Score – King Of The AdWords KPIs!

All Hail Quality Score – King Of The AdWords KPIs! | Machine Learning & Ad tools | Scoop.it
(Property of HBO) The high-level relationship between Cost-Per-Click and Quality Score is well known: the higher your Quality Score, the lower your cost per click.
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AdProof PPC Ad Copy Testing Platform Aims To Speed Up Testing Through Crowdsourcing

AdProof PPC Ad Copy Testing Platform Aims To Speed Up Testing Through Crowdsourcing | Machine Learning & Ad tools | Scoop.it
Ad copy testing is one of the foundation blocks of PPC campaign optimization. Yet, as any PPC manager knows, it can be laborious, time-intensive, money-consuming, or take eons to get enough data to make a call and move onto the next test.
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Les logiciels d'Oracle certifiés sur Windows Azure - Le Monde Informatique

Les logiciels d'Oracle certifiés sur Windows Azure - Le Monde Informatique | Machine Learning & Ad tools | Scoop.it
Cloud : L'accord conclu entre Oracle et Microsoft  garantira le fonctionnement des principaux produits du premier, de Java aux bases de données, sur les environnements
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The Platform for Big Data and the Leading Solution for Apache Hadoop in the Enterprise - Cloudera

The Platform for Big Data and the Leading Solution for Apache Hadoop in the Enterprise - Cloudera | Machine Learning & Ad tools | Scoop.it
Learn about Apache Hadoop or Download Cloudera's Distribution including Apache Hadoop - Your Source for Apache Hadoop
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10 Things SEOs & SMBs Should Know About New Google Places Dashboard

10 Things SEOs & SMBs Should Know About New Google Places Dashboard | Machine Learning & Ad tools | Scoop.it
Recently, Google announced some significant changes to their Google Places dashboard. The wires have been humming ever since, and the reaction has ranged from fall-off-seat excitement to ‘humph, is that it!
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