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Back in the eighties, I used to hate television commercials, but I eventually got used to them. (Online privacy tools for behavioral targeting: http://tinyurl.com/ol-priv)
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John Matthews shared this post on Twitter. (February 27, 2011 1:45 AM) |
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Following its acquisition of Mobclix the company will run its own exchange and power third party ones.
@pc2011: Rothenberg: Avoiding Targeting Issue Led To Negative ClimatepaidContent.orgYears of avoiding the ad targeting as a ...
AOL will announce today that it has acquired "hyper-local" blog aggregator startup Outside.In, an industry source tells us.
We ...
Your attribution model may be missing key information. Consider these scenarios.
How to use Social Media for Ad Targeting http://youtu.be/wmk4ss3G304 Semantic Technology at the heart of it. #adops #behavioral #mediabuyer
AdMonsters: RT @ChrisBrinkworth: 3 yrs of Tag Management white-papers/ industry research & case-studies http://bit.ly/idnxlD ...
The age-old "walk by a Starbucks and get a coupon sent to your phone" cliché about mobile advertising is finally about ...
Report Showcases 2010 Digital Landscape in Europe and Highlights Trends for 2011 London, UK – comScore, Inc. (NASDAQ: SCOR), a ...
State of Mobile Advertising Survey Insights Presented at DIGIDAY: Mobile Conference CAMBRIDGE, MA – Jumptap, the leader in ...
Admeld provides the world's top publishers with expertise and technology to sell their ad inventory smarter. (Looking for a hurricane of sales: The Weather Channel ( @wxchannel ) named their newish ad platform "Category 5." http://is.gd/FTLz4I)
As Pandora continues to blaze a trail for streaming radio’s presence on everything from iPhones to refrigerators, whither ...
Admeld and others use AdXpose to safeguard brand identity in the emerging mobile advertising marketplace Seattle, WA – ...
AOL CEO Tim Armstrong's whole turnaround plan is to take cash flow from the company's dying subscriber business, and make big ...
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Council to Enforce Online Tracking PrinciplesWall Street Journal (blog)Web pages where targeted ads appear or data is being ...
Contextweb, Inc. announced that audience targeting platform provider [x+1] and demand-side platform MediaMath are now ...
Eighty percent on premium inventory, 50 percent on secondary inventory, and 30 percent on a mobile strategy...not enough hours ...
While the creative and data-driven camps remain disconnected, marketers must deal with yet another reality.
AdMonsters: Bowen Dwelle reports in from the IAB Annual Leadership Meeting:... http://fb.me/wNcMef1
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CBS just announced that it has acquired Clicker.com, the TV Guide-for-Internet TV founded by former Ask.com boss Jim ...
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Industry Veteran Joins Jumptap During Period of Tremendous Corporate Growth; Company Has Added 23 Professionals in 2011 ...
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PRESS RELEASE List Includes a Who’s Who of Successful Power Players; Collectively They Have Built Several Billion Dollars in ...
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MediaTrust unveils PerformanceExchange- a real-time, quality-based, CPC bidding platform- that connects advertisers to potential customers beyond search marketing (MediaTrust Unveils Real-Time cpc PerformanceExchange Ad Exchange at #LeadsCon http://t.co/wuKEGVg #Leadgen & #emailmarketing)
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QuadrantONE partners The New York Times Co., Hearst, Tribune and Gannett will offer real-time bidding on inventory. (Another reason to expand usage of DSPs and Ad Exchanges: NYTimes, Hearst, etc. have formed their own exchange: http://bit.ly/egnb86)
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Startup hopes to power real-time, data-driven media opportunities across mobile and tablet devices, as well as connected TVs. ...
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adexchanger: New INVISION Digital Product To Incorporate Display, Online Video And Mobile Says CEO Clarizio http://bit.ly/g1eMEJ
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