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Velti Launches Mobile Ad Exchange

Velti Launches Mobile Ad Exchange | Ad Tech | Scoop.it
Following its acquisition of Mobclix the company will run its own exchange and power third party ones.

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@pc2011: Rothenberg: Avoiding Targeting Issue Led To Negative Climate - paidContent.org

@pc2011: Rothenberg: Avoiding Targeting Issue Led To Negative Climate - paidContent.org | Ad Tech | Scoop.it
@pc2011: Rothenberg: Avoiding Targeting Issue Led To Negative ClimatepaidContent.orgYears of avoiding the ad targeting as a ...
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AOL To Announce Outside.In Acquisition Today, Less Than $10 Million

AOL To Announce Outside.In Acquisition Today, Less Than $10 Million | Ad Tech | Scoop.it
AOL will announce today that it has acquired "hyper-local" blog aggregator startup Outside.In, an industry source tells us.
We ...
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Beyond Attribution: Harvesting Demand With PPC Search

Beyond Attribution: Harvesting Demand With PPC Search | Ad Tech | Scoop.it
Your attribution model may be missing key information. Consider these scenarios.

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ADmantX Creative,Spot-on,Semantic Advertising_3.mov

How to use Social Media for Ad Targeting http://youtu.be/wmk4ss3G304 Semantic Technology at the heart of it. #adops #behavioral #mediabuyer
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AdMonsters: RT @ChrisBrinkworth: 3 yrs of Tag Management white-papers/ industry research & case-studies http://bit.ly/idnxlD #IABALM #TagMan

AdMonsters: RT @ChrisBrinkworth: 3 yrs of Tag Management white-papers/ industry research & case-studies http://bit.ly/idnxlD ...
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Ready Or Not, The "Walk By A Starbucks And Get A Coupon Sent To Your Phone" Future Is Here (T, SBUX, AAPL)

Ready Or Not, The "Walk By A Starbucks And Get A Coupon Sent To Your Phone" Future Is Here (T, SBUX, AAPL) | Ad Tech | Scoop.it
The age-old "walk by a Starbucks and get a coupon sent to your phone" cliché about mobile advertising is finally about ...
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comScore Releases “The 2010 Europe Digital Year in Review”

comScore Releases “The 2010 Europe Digital Year in Review” | Ad Tech | Scoop.it
Report Showcases 2010 Digital Landscape in Europe and Highlights Trends for 2011 London, UK – comScore, Inc. (NASDAQ: SCOR), a ...
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Jumptap and DIGIDAY Research Reveals Mobile Advertising Adoption Moves Mainstream

Jumptap and DIGIDAY Research Reveals Mobile Advertising Adoption Moves Mainstream | Ad Tech | Scoop.it
State of Mobile Advertising Survey Insights Presented at DIGIDAY: Mobile Conference CAMBRIDGE, MA – Jumptap, the leader in ...
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The Weather Channel Companies Announces 'Category 5,' Cross-Platform, Private Ad Exchange

The Weather Channel Companies Announces 'Category 5,' Cross-Platform, Private Ad Exchange | Ad Tech | Scoop.it
Admeld provides the world's top publishers with expertise and technology to sell their ad inventory smarter. (Looking for a hurricane of sales: The Weather Channel ( @wxchannel ) named their newish ad platform "Category 5." http://is.gd/FTLz4I)
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Bob Pittman's Old-School Approach to New Radio Success

Bob Pittman's Old-School Approach to New Radio Success | Ad Tech | Scoop.it
As Pandora continues to blaze a trail for streaming radio’s presence on everything from iPhones to refrigerators, whither ...
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Mpire AnnouncesAdXpose Mobile Ad Verification Solution

Admeld and others use AdXpose to safeguard brand identity in the emerging mobile advertising marketplace Seattle, WA – ...
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How AOL's Patch Can Win And Prove Us Wrong When We Say It's A Horrible, Doomed Idea (AOL)

How AOL's Patch Can Win And Prove Us Wrong When We Say It's A Horrible, Doomed Idea (AOL) | Ad Tech | Scoop.it
AOL CEO Tim Armstrong's whole turnaround plan is to take cash flow from the company's dying subscriber business, and make big ...
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Council to Enforce Online Tracking Principles - Wall Street Journal (blog)

Council to Enforce Online Tracking Principles - Wall Street Journal (blog) | Ad Tech | Scoop.it
Council to Enforce Online Tracking PrinciplesWall Street Journal (blog)Web pages where targeted ads appear or data is being ...
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Media Motion: MediaMath, Colle+McVoy, and Brightcove... (iMedia ...

Media Motion: MediaMath, Colle+McVoy, and Brightcove... (iMedia ... | Ad Tech | Scoop.it
Contextweb, Inc. announced that audience targeting platform provider [x+1] and demand-side platform MediaMath are now ...
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Time Allocation

Time Allocation | Ad Tech | Scoop.it
Eighty percent on premium inventory, 50 percent on secondary inventory, and 30 percent on a mobile strategy...not enough hours ...
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The Yin and Yang of Interactive Marketing

The Yin and Yang of Interactive Marketing | Ad Tech | Scoop.it
While the creative and data-driven camps remain disconnected, marketers must deal with yet another reality.

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AdMonsters: Bowen Dwelle reports in from the IAB Annual Leadership Meeting:... http://fb.me/wNcMef1c

AdMonsters: Bowen Dwelle reports in from the IAB Annual Leadership Meeting:... http://fb.me/wNcMef1c
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CBS Buys Clicker, Names Jim Lanzone Boss Of CBS Interactive (CBS)

CBS Buys Clicker, Names Jim Lanzone Boss Of CBS Interactive (CBS) | Ad Tech | Scoop.it
CBS just announced that it has acquired Clicker.com, the TV Guide-for-Internet TV founded by former Ask.com boss Jim ...
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Jumptap Names Jared Hand Vice President of Sales

Jumptap Names Jared Hand Vice President of Sales | Ad Tech | Scoop.it
Industry Veteran Joins Jumptap During Period of Tremendous Corporate Growth; Company Has Added 23 Professionals in 2011 ...
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Tapad Announces Investors in First Real-time Advertising Platform for Smart Devices

Tapad Announces Investors in First Real-time Advertising Platform for Smart Devices | Ad Tech | Scoop.it
PRESS RELEASE List Includes a Who’s Who of Successful Power Players; Collectively They Have Built Several Billion Dollars in ...
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MediaTrust Unveils PerformanceExchange at #LeadsCon

MediaTrust Unveils PerformanceExchange at #LeadsCon | Ad Tech | Scoop.it
MediaTrust unveils PerformanceExchange- a real-time, quality-based, CPC bidding platform- that connects advertisers to potential customers beyond search marketing (MediaTrust Unveils Real-Time cpc PerformanceExchange Ad Exchange at #LeadsCon http://t.co/wuKEGVg #Leadgen & #emailmarketing)
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QuadrantONE Morphs Into Private Ad Exchange, Shuns Networks | ClickZ

QuadrantONE Morphs Into Private Ad Exchange, Shuns Networks | ClickZ | Ad Tech | Scoop.it
QuadrantONE partners The New York Times Co., Hearst, Tribune and Gannett will offer real-time bidding on inventory. (Another reason to expand usage of DSPs and Ad Exchanges: NYTimes, Hearst, etc. have formed their own exchange: http://bit.ly/egnb86)
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Tapad Brings Audience-based Buying to Mobile Devices

Tapad Brings Audience-based Buying to Mobile Devices | Ad Tech | Scoop.it
Startup hopes to power real-time, data-driven media opportunities across mobile and tablet devices, as well as connected TVs. ...
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adexchanger: New INVISION Digital Product To Incorporate Display, Online Video And Mobile Says CEO Clarizio http://bit.ly/g1eMEJ

adexchanger: New INVISION Digital Product To Incorporate Display, Online Video And Mobile Says CEO Clarizio http://bit.ly/g1eMEJ
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