Mobile ad startup MoPub aims to put a fresh spin on mobile ads today with the launch of MoPub Marketplace, a real-time bidding service for mobile ads that lets publishers take full control over the ads on their apps.
Phang Chee Leong, Innity’s CEO, talks about their recent partnership with adSage – China’s leading player in the SEM space. Here he discusses Innity’s aggressive global growth strategy and highlights some of the challenges they anticipate within the Chinese market
Jordan Khoo, MediaMind’s Regional Director for APAC, discusses how DG and MediaMind bring the ability to traffic online and TV video assets through one vendor, the strong growth of video and mobile in the region and the challenge of scaling data-driven display in Australia and APAC.
Marcus Tan, Managing Director APAC, Smaato discusses the mobile offering in APAC, introduction of RTB and the huge monetization potential for both app developers and publishers in the mobile display advertising space. Tan also flags Japan, Korea & China maturity in the mobile space makes them the most interesting markets to watch.
Marc Barnett, Director of Specialist Sales, APAC Microsoft Advertising, discusses the ninemsn partnership in Australia and Microsoft’s strategy to team up with strong local publishers to roll-out the Microsoft Advertising Exchange in APAC over the coming year.Barnett shares real results of how the exchange has delivered dramatically higher yields coupled with greater ROI for both advertisers and agencies while no impact on the premium display sales.
With APAC being 40% of the global online audience, and set to overtake North America by 2014 in online ad expenditure, he flags RTB as a key growth driver for online spend in Australia and APAC and projects a speedy migration to RTB buying for advertisers and agencies.
Wout Van Damme is the CEO of Funbox, a multi-channel performance trading desk and here he talks about the Funbox offering of a performance based media buying service across display, mobile, video, social, search and affiliate channels. He discusses how being platform agnostic allows continuous innovation, the ability to split test across exchanges and DSPs for the most effective inventory source and how advertisers work with them on a CPC, CPL, revenue share or CPW (Cost-Per-Whatever) basis
In the first of an exclusive series with Effective Measure – a global Digital Audience Measurement and Research company focused on emerging markets, we shine a light on the exciting South East Asian online audience with insights into the Digital Natives of Indonesia
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