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Ad Exchanges & Ad Trading & Media Buying & Advertising in Australia & APAC
APAC Ad Trading & Exchange Marketplace Trends: adnetwork, adexchange,rtb,dsp,ssp,mobile video.
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Real-Time Bidding Spending to Quadruple This Year - eMarketer

Real-Time Bidding Spending to Quadruple This Year - eMarketer | Ad Exchanges & Ad Trading & Media Buying & Advertising in Australia & APAC | Scoop.it
Dramatic growth in spending, but from a still-small base.
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MoPub’s Marketplace brings real-time trading to mobile ads | VentureBeat

MoPub’s Marketplace brings real-time trading to mobile ads | VentureBeat | Ad Exchanges & Ad Trading & Media Buying & Advertising in Australia & APAC | Scoop.it
Mobile ad startup MoPub aims to put a fresh spin on mobile ads today with the launch of MoPub Marketplace, a real-time bidding service for mobile ads that lets publishers take full control over the ads on their apps.
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Phang Chee Leong, CEO Innity, On Its Recent Partnership With China’s adSage, Seamless Search & Display Integration & Further Expansion in APAC

Phang Chee Leong, Innity’s CEO, talks about their recent partnership with adSage – China’s leading player in the SEM space. Here he discusses Innity’s aggressive global growth strategy and highlights some of the challenges they anticipate within the Chinese market

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Online Publishers in BrightRoll Study Weigh in on Digital VideoAdvertising

Online Publishers in BrightRoll Study Weigh in on Digital VideoAdvertising | Ad Exchanges & Ad Trading & Media Buying & Advertising in Australia & APAC | Scoop.it
Online Publishers in BrightRoll Study Weigh in on Digital Video Advertising http://t.co/1tYDfB2a...
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ExchangeWire APAC » Jordan Khoo Regional Director, APAC, MediaMind On The DG Acquisition, Optimising TV Ad Spend & Data Driven Display In APAC

Jordan Khoo, MediaMind’s Regional Director for APAC, discusses how DG and MediaMind bring the ability to traffic online and TV video assets through one vendor, the strong growth of video and mobile in the region and the challenge of scaling data-driven display in Australia and APAC.

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ExchangeWire APAC » Blog Archive » Marcus Tan Managing Director APAC Smaato On Mobile Advertising, Exchanges, Monetising Apps & APAC’s Huge Market Potential

Marcus Tan, Managing Director APAC, Smaato discusses the mobile offering in APAC, introduction of RTB and the huge monetization potential for both app developers and publishers in the mobile display advertising space. Tan also flags Japan, Korea & China maturity in the mobile space makes them the most interesting markets to watch.

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ExchangeWire APAC » Blog Archive » Marc Barnett, Director of Specialist Sales, APAC Microsoft Advertising Discusses The ninemsn Partnership, Higher Yield & ROI, & The Launch Of The Microsoft Ad Exc...

ExchangeWire APAC » Blog Archive » Marc Barnett, Director of Specialist Sales, APAC Microsoft Advertising Discusses The ninemsn Partnership, Higher Yield & ROI, & The Launch Of The Microsoft Ad Exc... | Ad Exchanges & Ad Trading & Media Buying & Advertising in Australia & APAC | Scoop.it

Marc Barnett, Director of Specialist Sales, APAC Microsoft Advertising, discusses the ninemsn partnership in Australia and Microsoft’s strategy to team up with strong local publishers to roll-out the Microsoft Advertising Exchange in APAC over the coming year.Barnett shares real results of how the exchange has delivered dramatically higher yields coupled with greater ROI for both advertisers and agencies while no impact on the premium display sales.

With APAC being 40% of the global online audience, and set to overtake North America by 2014 in online ad expenditure, he flags RTB as a key growth driver for online spend in Australia and APAC and projects a speedy migration to RTB buying for advertisers and agencies.

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MoPub Marketplace gives publishers new way to monetize apps - Mobile Marketer - Ad networks

MoPub Marketplace gives publishers new way to monetize apps - Mobile Marketer - Ad networks | Ad Exchanges & Ad Trading & Media Buying & Advertising in Australia & APAC | Scoop.it
A new real-time bidding marketplace for mobile ad inventory gives publishers a way to drive more revenue from their inventory.
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Mobile Advertising is more effective than Online Advertising, Smaato

Mobile Advertising is more effective than Online Advertising, Smaato | Ad Exchanges & Ad Trading & Media Buying & Advertising in Australia & APAC | Scoop.it
Mobile Advertising is more effective than Online Advertising http://t.co/THgTfm58...
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Wout Van Damme CEO, Funbox, On Being A Multi-Channel Performance Trading Desk, Reducing Advertiser’s Media Buying Risk & How TV Advertising Will Be Sold In An Auction Environment

Wout Van Damme is the CEO of Funbox, a multi-channel performance trading desk and here he talks about the Funbox offering of a performance based media buying service across display, mobile, video, social, search and affiliate channels. He discusses how being platform agnostic allows continuous innovation, the ability to split test across exchanges and DSPs for the most effective inventory source and how advertisers work with them on a CPC, CPL, revenue share or CPW (Cost-Per-Whatever) basis

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iTWire - IAB reveals new Nielsen’s ratings for online advertising

iTWire - IAB reveals new Nielsen’s ratings for online advertising | Ad Exchanges & Ad Trading & Media Buying & Advertising in Australia & APAC | Scoop.it
IAB reveals new Nielsen’s ratings for online advertising (IAB reveals new Nielsen’s ratings for online advertising http://t.co/nIOlTDHi...)...
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ExchangeWire APAC » Audience Buying Series #1: Digital Natives in South East Asia

In the first of an exclusive series with Effective Measure – a global Digital Audience Measurement and Research company focused on emerging markets, we shine a light on the exciting South East Asian online audience with insights into the Digital Natives of Indonesia

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SpotXchange Continues Global Growth with Opening of Australia Office - News.IndiaLocals.com

SYDNEY & DENVER--(BUSINESS WIRE)--The growth of online video advertising and SpotXchange expansion in Asia Pacific with the addition of Vicki Lyon as Managing Director, SpotXchange Asia Pacific.
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