Plus de 3.000 marketers ont été interrogés pour nous fournir des informations sur l'état de l'usage de médias sociaux dans les stratégies marketing.
Via Isabelle Clément
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
Veille, actu, articles sur la bonne utilisation et le développement via les réseaux sociaux
Curated by
Social_Media_FR
 Your new post is loading...
Scoop.it!
Via Isabelle Clément Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Suite à l'étude menée par le cabinet Nielsen (Vizu), il en ressort que les consommateurs américains dépensent 20% de leur temps sur le (RT @Web_Design_Web: Etude et usages de la publicité sur les réseaux sociaux en 2013 Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Depuis quelques temps mes différents sites sont régulièrement victimes d'attaques afin de prendre le contrôle de mes comptes admin. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Infographics are visualizations of data that can help audiences quickly grasp complex sets of ideas. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Comme la plupart des directeurs marketing des secteurs B2C et B2B aux cycles de vente "complexes"(1), au moment d'élaborer votre stratégie digitale, vous vous posez la question d'un investissement ... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Facebook vient de conclure un accord avec le Council of Better Business Bureau, visant à offrir plus de transparence vis-à-vis du suivi de ses utilisateurs dans le cadre de l'application de sa publici... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Certains comptes Google.fr ont commencé à voir apparaître des résultats enrichis du Knowledge Graph, qui fait remonter du contenu factuel pour certaines requêtes. Le JDN diffuse les premières captures d'écran. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
f-Commerce : Facebook veut affiner la mesure de la performance ...ITespresso.fr : Facebook propose aux sites marchands un outil de calcul du taux de conversion de leurs publicités. Via Bernard Boulanger Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
We’re just 1 week away from kicking off the Social Media Strategy Summit—the most comprehensive online event on social media marketing. In advance of next week’s event, I asked our speakers for the best advice they had for amplifying your social media marketing performance in 2013.
Here’s what they said.
Via Tocquigny Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Près de 70 % des décideurs marketing estiment que les médias sociaux représenteront un quart des budgets marketing en 2013, mais ils ne les maîtrisent pas encore. C'est ce que révèle une étude mondiale réalisée par Vanson Bourne pour Pitney Bowes. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Livre Blanc sur les Réseaux Sociaux d'Entreprise par @Flo__Hernandez avec @aponcier @jnchaintreuil @Camj59 ... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Compare Hootsuite contre Seesmic contre TweetDeck (RT @yoanndarquest: Bonne comparaison synthétique de 3 gestionnaires de réseaux sociaux : http://t.co/TXnEM0bH...)... Via Patrick Bouillaud Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Le réseau professionnel Linkedin s'inspire de Twitter et introduit la possibilité de "suivre" certaines personnes. Depuis sa création, le réseau LinkedIn repose sur un modèle d'interaction traditio... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
Although you may feel that the marketing world is entirely focused on inbound right now, there is a place for both inbound and outbound lead generation in your marketing mix. The first step to determining which approach is right for you is understanding them. So, here is an introduction to both inbound and outbound lead generation with specific attention paid to how they differ and how they are similar. Via Denis Failly 
Denis Failly's curator insight,
May 13, 1:44 PM
In reality, both outbound and inbound lead generation strategies can probably produce results for your business and, if you can afford it, we recommend utilising both. Inbound lead generation is long term play that has the potential to bring in leads at lower cost per lead. Meanwhile, outbound lead generation, if planned correctly, can produce a welcome spike in opportunities. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Avec Facebook's Graph Search, le SMO tuera-t-il le SEO ? 
Lydia Gracia's curator insight,
February 11, 4:55 AM
j'ai bien aimé la chutte de cette article qui résume la tendance en mqtière de SEO: "... l'ère de la prescription vs l'indexation" Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Small businesses that use Facebook to get the word out and promote their companies should check out a new report from Buddy Media, a social ad-management software provider. The report is drawn from the company’s analysis of 200 clients’ Facebook posts over a two-week period, in addition to the comments and “likes” spurred by those posts.
The report contains a number of good takeaways, including its findings on post length. It found that Facebook posts containing 80 or fewer characters had 27 percent higher engagement rates than longer posts. (You’re not the only one who struggles to be brief: Just 19 percent of all posts analyzed were that short.) Via Martin Gysler, Bernard Boulanger 
Martin Gysler's curator insight,
February 6, 11:25 AM
You know all the points mentioned in this post? Even if not all are new, some figures are interesting and should arouse our attention.
What is your experience and how you get the best engagement? 
Sigrid de Kaste's curator insight,
February 6, 7:26 PM
Check this out if you are a Small Business...very useful points.. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Le gestionnaire de réseaux sociaux multi-compte HootSuite annonce l'intégration du réseau social professionnel Socialcast dans son répertoire d'applications. Les utilisateurs professionnels peuvent donc désormais gérer ... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Viadeo, LinkedIn,… Tout le monde parle des réseaux sociaux professionnels mais peu savent vraiment s’en... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
L’Atelier BNP Paribas Asie a analysé la stratégie d’implantation des enseignes en Chine. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Comment tirer profit du Community management grace au netlinking ? Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Vous l’avez lu comme moi, Pinterest nous permet à présent de créer des tableaux secrets. Sur le moment, je me suis interrogé sur le bien-fondé de cette nouvelle fonctionnalité. Le principe de Pinterest, c’est quand même de partager et de découvrir les trouvailles des autres. Et pourtant, il est possible de trouver des idées originales pour tirer parti des tableaux privés. Via Jean-François Tronel Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
B2B marketing professionals know that a marketing automation campaign is most effective when it integrates ‘Off-Site’ channels (SEO, SEM, Email) with ‘On-Site’ marketing (landing pages, blogs, ecommerce) with the ultimate goal of personally engaging your customer from the first touch point through the targeted conversion event.
Recently, Dayna Rothman of Marketo discussed the limitations of email marketing due to the inability to keep leads engaged through one channel of communication.
“You have this huge database of leads that you are not able to leverage and you feel like you are having trouble keeping them engaged. You send out a couple of email blasts per month, but you have no idea where they are in the buying cycle or if your content is really resonating.”
The key is nurturing your leads and customers depending upon where they are in the buying process – whether they are on your site or off your site in a way that resonates.
Continue Reading ... Via Tocquigny Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Après être passée par des prestataires, une organisation peut questionner son besoin d’internaliser la gestion de sa réputation en ligne (notamment en termes d’évaluation). Mettre en place une démarche en interne suppose alors de prendre en compte divers facteurs aussi bien organisationnels que de moyens et humains. Voici donc quelques questionnements utiles à la définition de cette démarche Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
SEO isn’t the same as what it used to be. You can’t just popup an ugly website, throw up mediocre content, and build a few links and expect to rank well. These days you actually have to build a good website, write high quality content that solves peoples’ problems, build thousands of links, and get thousands of social shares.
Building thousands of high quality links manually is really expensive and even if you have the money, it will take months if not years to build those links. And if you don’t have anything worth sharing on the social web, you won’t get social shares unless you buy them from spammy accounts.
Find Out More: http://www.quicksprout.com/2012/10/22/why-content-marketing-is-the-new-seo/
Via Antonino Militello Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Étant un allergique à Excel et/ou autre feuilles de calculs, je me suis penché depuis peu sur les services proposés par Google, plus précisément ceux de Google Docs. Un petit rappel de ce que propose Google Docs : ... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Des résultats très intéressants sur la perception et les résultats du social media marketing