Noise regarding social media is everywhere. There are experts coming out of the woodwork telling you how your brand can be top of mind by engaging in social. Tools galore make promises of the helping you achieve anything you dream. ... I have been watching trends in social media for years, and from my perspective I see companies questioning the value they are recieving from social media, but more importantly they are seeing greater shifts occuring that break social media out of the current PR or marketing mold into something much deeper for the organization. Social media is changing the relationship companies have with Customer and also their employees. These two groups have garnered much greater control than ever and it will cause companies to treat them differently. Social is not about the message you spew, or values you post to your website, but instead it is the reality of what you do and how you do that. Here is how I see winning is social media... Frank Eliason offers four ways for business to become a true social business: be remarkable; listen; engage; and facilitate. And most important? Lead the way, do not follow others!
Via Jeff Domansky