Muchas marcas se lanzan a este mar que constituyen las redes sociales sin saber nadar; con la confianza de que sabrán...
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1. Lo primero que debe recordar es que una trayectoria verdaderamente sólida es muy difícil de arruinar. Via anagn, Habilidades directivas.org Delete the scoop?
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By Pawan Deshpande, CEO, HiveFire. "Last year my company, HiveFire Inc., shared the results from our B2B Marketing Trends survey".
Here's what they found and found:
**82 percent are incorporating content curation
Click through to this recent post titled “Content May Be King” for more content curation definitions and trends.)
**The fact that this represents a notable increase (up from 48 percent) from the Content Curation Adoption survey that we issued earlier that year sent a strong message that curation is gaining favor amongst marketers.
For our Curation Habits Report, we analyzed over one million articles curated by our customers to identify:
which curation methods drive the highest engagement rates and identified some interesting trends.
Here are a few things they found:
Original Content vs. Third-Party Content
On average, approximately 87 percent of curated content are third-party articles and 13 percent are original content.
**Additionally, on sites where there is a mix of original and third-party content
**original content receives approximately 17 percent more click-thru activity
**Curated sites that have between 16-30 percent original generate the most pageviews.
Capturing Reader Attention
Throughout the analysis, it became clear that there are several ways that curators can draw attention to their content.
**For starters, articles that included a picture generated 47 percent more click-thru activity than articles without.
Medium snippets (between 141 and 1,200 characters) generate 20 percent more click-thru activity than small snippets (140 characters or less) for any given curated site.
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/HWl5DO] Via janlgordon Delete the scoop?
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![10 Ways to Convert More Customers With Psychology [INFOGRAPHIC] | Actualidad Express | Scoop.it](http://img.scoop.it/QKBz2F7VwrYY73du6zSfPjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
This article is by Gregory Ciotti for Social Fresh, along with an infographic with data that contains some very important information. (credits at the bottom).
Understanding your customer from a psyhological point of view will help you to engage with them, serve them better and potentially build a loyal customer base.
Here are a few highlights:
Understand the 3 Types of Buyers
Help customers break through "Action Paralysis" by setting minimums
for example: remind your customers how easy it is to get started (No payments for the first month)
Understand the 3 types of buyers -
By understanding the psychology of these 3 types of buyers, you can package your products, articulate your message in ways that speak to their listening
**15% spendthrifts **24% tightwads **61% average spenders
Use Urgency the smart way
**Urgency and scarcity are known to drive up sales, but according to research from Howard Leventhal, people are prone to block out urgent messages if the are't given information on how to follow up. More data on this.....
Selected by Jan Gordon covering "Curation, Social Business & Beyond"
Read article and see infographic here: [http://bit.ly/SAchFm]
Infographic by HelpScout Data by Gregory Ciotti Via janlgordon, Dr. Luis Cañals Delete the scoop?
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Personal Branding With Social Media Infographic via Chris Voss
Why having the right social media tools matter:
"Social media tools have the tremendous power to put you in contact with thousands of people in order to build your online brand you need to know all of the possibilities, as well as how all of your activities are working together.
It's important to be consistent so that each part of your social media network is contributing positively to the brand you are trying to build.
Selected by Jan Gordon covering "Content Curation, Social Busines and Beyond"
See full infographic here: [http://bit.ly/JMXlS0] Via janlgordon Delete the scoop?
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