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Rescooped by Luis Barbuto from Psicología del trabajo, TIC!

10 Ways to Convert More Customers With Psychology [INFOGRAPHIC]

10 Ways to Convert More Customers With Psychology [INFOGRAPHIC] | Actualidad Express |

This article is by Gregory Ciotti for Social Fresh, along with an infographic with data that contains some very important information.

(credits at the bottom).


Understanding your customer from a psyhological point of view will help you to engage with them, serve them better and potentially build a loyal customer base.


Here are a few highlights:


Understand the 3 Types of Buyers


 Help customers break through "Action Paralysis" by setting minimums


for example: remind your customers how easy it is to get started (No payments for the first month)


 Understand the 3 types of buyers - 


By understanding the psychology of these 3 types of buyers, you can package your products, articulate your message in ways that speak to their listening


**15% spendthrifts

**24% tightwads

**61% average spenders


Use Urgency the smart way


**Urgency and scarcity are known to drive up sales, but according to research from Howard Leventhal, people are prone to block out urgent messages if the are't given information on how to follow up.

More data on this.....


Selected by Jan Gordon covering "Curation, Social Business & Beyond"


Read article and see infographic here: []


Infographic by HelpScout

Data by Gregory Ciotti

Via janlgordon, Dr. Luis Cañals
Rescooped by Luis Barbuto from Curation, Social Business and Beyond!

Personal Branding With Social Media [Infographic]

Personal Branding With Social Media [Infographic] | Actualidad Express |

Personal Branding With Social Media Infographic via Chris Voss


Why having the right social media tools matter:


"Social media tools have the tremendous power to put you in contact with thousands of people in order to build your online brand you need to know all of the possibilities, as well as how all of your activities are working together.


It's important to be consistent so that each part of your social media network is contributing positively to the brand you are trying to build.


Selected by Jan Gordon covering "Content Curation, Social Busines and Beyond"


See full infographic here: []

Via janlgordon
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