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Drunk Tank Pink: The Power of Color in Marketing - Print Magazine

Drunk Tank Pink: The Power of Color in Marketing - Print Magazine | Actualidad Express | Scoop.it
A review of the book Drunk Tank Pink, exploring the unseen power of color to persuade, market and influence consumer behavior.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, May 7, 2013 6:07 AM

Excellent article on color's hypnotic power over behavior, brand preference and life. 

Rescooped by Luis Barbuto from Marketing y ventas B2B
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Marketing sin acción comercial, acción comercial sin marketing, ¿resultados?

Marketing sin acción comercial, acción comercial sin marketing, ¿resultados? | Actualidad Express | Scoop.it
Hoy hay que hilar muy fino para cerrar ventas. Y trabajar mucho, con constancia, con la adecuada insistencia, con creatividad. Nos...

Via Jordi Carrió Jamilà
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Rescooped by Luis Barbuto from Marketing Revolution
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The SEO Magic Of Questions and Answers - Atlantic BT

The SEO Magic Of Questions and Answers - Atlantic BT | Actualidad Express | Scoop.it
Question and Answer (Q&A) content is the secret RPG of content marketing. Here's HOW to create the most powerful SEO content by simply answering questions.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, February 12, 2013 7:21 PM

I tested some year old research today. When I joined Atlantic BT a little over a year ago I was asked to do research on 5 different business verticals. Amazingly I found a common pattern. 

Amazingly because these verticals varied from government research to BI software. The common theme? Q&A content was over subscribed (lots of searches) and under published (few pages). Why?

I've been an Internet marketer for 13 years learning to drop WHY from my vocabulary. Speculation would say that we often overlook the simplest things assuming everyone knows something. Assuming is a good way to NOT make money online (lol). 

My challenge today was to look into a new vertical, food trucks, and see if the pattern held. It did, and this piece provides a step-by-step process to understand how to mine keywords for content marketing gold. If you can only start with ONE type of content, Q&A would be my suggestion (I also share my favorite Q&A tool AnswerHub.com from right here in Cary). 

Jeff Domansky's comment, February 12, 2013 11:01 PM
Thanks for your insight Marty. Much appreciated.
Martin (Marty) Smith's curator insight, February 13, 2013 5:34 PM

This post is getting a lot of pickup (Retweets and shares). I thought it would, but one never knows. I thought it would because some already know how powerful Q&A content is to Google and SEO and everyone else needs to know (lol).

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Tips and Tools for Integrating Social Media Into Your Nonprofit Event Marketing Plan

Tips and Tools for Integrating Social Media Into Your Nonprofit Event Marketing Plan | Actualidad Express | Scoop.it

Integrating social media into your nonprofit’s event can help you engage with your organization’s audiences AND help get better results.      Whether your event is hybrid offline/online event or virtual,  one way to think through a strategy for events is a simple:  Before, During, and After.    I queried nonprofit colleagues, asking for their best advice.  Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media.


Via Tom Fair
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Tom Fair's curator insight, March 30, 2013 4:34 PM

This article digs a little deeper and reveals some of the lesser-known tools that Beth has uncovered for those of us who manage events.

Rescooped by Luis Barbuto from World's Best Infographics
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Ultimate Beginner's Guide To Infographic Marketing

Ultimate Beginner's Guide To Infographic Marketing | Actualidad Express | Scoop.it

So you have an infographic – Now what? You understand the power of creative visual content and how ultra shareable infographics are, but not quite sure where to begin to push your infographic out to the world… Let’s break it down with a simple step-by-step guide to infographic marketing, link building, brand exposure and eyeballs!...


Via malek, massimo facchinetti, Jeff Domansky
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malek's curator insight, February 19, 2013 6:15 AM

A data rich article, keep it handy

Jeff Domansky's curator insight, February 20, 2013 11:37 AM

Here's an excellent infographic resource...