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82% B2B Marketers Use Curation - Find Out Which Methods Work Best

82% B2B Marketers Use Curation - Find Out Which Methods Work Best | Actualidad Express | Scoop.it

By Pawan Deshpande, CEO, HiveFire.  "Last year my company, HiveFire Inc., shared the results from our B2B Marketing Trends survey".

 

Here's what they found and found:

 

**82 percent are incorporating content curation

 

Click through to this recent post titled “Content May Be King” for more content curation definitions and trends.)

 

**The fact that this represents a notable increase (up from 48 percent) from the Content Curation Adoption survey that we issued earlier that year sent a strong message that curation is gaining favor amongst marketers.

 

For our Curation Habits Report, we analyzed over one million articles curated by our customers to identify:

 

which curation methods drive the highest engagement rates and identified some interesting trends.

 

Here are a few things they found:

 

Original Content vs. Third-Party Content

 

On average, approximately 87 percent of curated content are third-party articles and 13 percent are original content.

 

**Additionally, on sites where there is a mix of original and third-party content

 

**original content receives approximately 17 percent more click-thru activity 

 

**Curated sites that have between 16-30 percent original generate the most pageviews.

 

Capturing Reader Attention

 

Throughout the analysis, it became clear that there are several ways that curators can draw attention to their content.

 

**For starters, articles that included a picture generated 47 percent more click-thru activity than articles without. 

 

Medium snippets (between 141 and 1,200 characters) generate 20 percent more click-thru activity than small snippets (140 characters or less) for any given curated site.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/HWl5DO]


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Rescooped by Luis Barbuto from Curation, Social Business and Beyond
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Personal Branding With Social Media [Infographic]

Personal Branding With Social Media [Infographic] | Actualidad Express | Scoop.it

Personal Branding With Social Media Infographic via Chris Voss

 

Why having the right social media tools matter:

 

"Social media tools have the tremendous power to put you in contact with thousands of people in order to build your online brand you need to know all of the possibilities, as well as how all of your activities are working together.

 

It's important to be consistent so that each part of your social media network is contributing positively to the brand you are trying to build.

 

Selected by Jan Gordon covering "Content Curation, Social Busines and Beyond"

 

See full infographic here: [http://bit.ly/JMXlS0]


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