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Actualidad Express
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Curated by Luis Barbuto
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Drunk Tank Pink: The Power of Color in Marketing - Print Magazine

Drunk Tank Pink: The Power of Color in Marketing - Print Magazine | Actualidad Express | Scoop.it
A review of the book Drunk Tank Pink, exploring the unseen power of color to persuade, market and influence consumer behavior.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, May 7, 2013 9:07 AM

Excellent article on color's hypnotic power over behavior, brand preference and life. 

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41 Sleek Single Page Websites Inspire For Specific Kinds Of Marketing

41 Sleek Single Page Websites Inspire For Specific Kinds Of Marketing | Actualidad Express | Scoop.it

 

Marty Note
Have you seen those commercials promising to build a website, host it and get it "listed" with search engines for $19.95 a month? Love those ads. 

I have 30,000,000 reasons why I know they are BS. That is the amount of money my excellent fighter pilot Internet marketers raked from the Internet over seven years I was Director of Ecommerce. It was NEVER easy, uncompetitive or a tall cold drink in the shade. 

This time of year we didn't sleep much and the rest of the year we were setting up for this time of year. No rest for the weary and no website that matters for $19.95 UNLESS you are Oprah or Penn or Teller or a football player or Justin Bieber.

You see it right? If you have a SUBSTANTIAL engine developed offline in some other way or media you can live with a one page website built to convert the heck out of your efforts elsewhere. Some mobile plays MAY be able to get by with so little too.

The problem with the mobile boys is they ONLY think mobile and they have the same problem as outlined above. The market has to START somewhere. The market you start has to be NURTURED somewhere. Without content, community and campaigns you can't capture, arm and convert the brand advocates needed to scale. 

Throw one of these one page sites in front of the bulls my old marketing team could get to run and it would be swept from the field into permanent irrelevance, so use this idea ONLY when you are just converting traffic already primed by some other effort. 

 


Via Martin (Marty) Smith
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Why Responsive Website Design & Web 3.0 [Infographic]

Why Responsive Website Design & Web 3.0 [Infographic] | Actualidad Express | Scoop.it
Website design Vancouver from Mystified By Social Media. We make responsive web design for Vancouver, Delta, Surrey and BC with free hosting. All of Canada can have a responsive web design!

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, May 4, 2013 7:58 AM

Responsive & Web 3.0
Put aside the SEO benefits, creating responsive design is beyond important because the future is about having your content look great no matter what type of devices is receiving.

Responsive design also forces a new framework on your content marketing THINKING. Your content marketing begins to get away from the static and more toward the dynamic.

Since the future of web design is dynamic making this move now has many benefits.

Responsive

Web 3.0

Snippets and Tags (Responsive)

Yes (Web 3.0)


Flexible images (Responsive)

Yes & controlled by code (Web 3.0)


Focus on the visual (Responsive)

Yes (Web 3.0)


No but easy to modify (Responsive)

Dynamic create in real time on fly (Web 3.0)


 

Internet marekting consistently shows those who embrace the future earliest and strongest reap the benefits. The time for your website to be responsive is now.

Judy Cannon's curator insight, May 4, 2013 11:53 AM

I am writing a class on Responsive Web Design and Cross-Browser Compatibility that will be available in the Webmaster Certificate Program in the fall.

 

Judy

Dolly Bhasin 's curator insight, May 5, 2013 11:54 PM

The way to go for both web and mobile web!

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The Best Of

The Best Of | Actualidad Express | Scoop.it

Woo Hoo... an amazing list of very useful links to interesting websites and more. Check it out, you'll see by yourself. [note mg]

 

Best Websites Best Windows Software Best Linux Software 100+ coolest websites we have discovered over the last 5 years. Bookmark and use them!

 

Read more: http://bit.ly/IgvY5N


Via Martin Gysler
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