82% B2B Marketers Use Curation - Find Out Which Methods Work Best | Actualidad Express | Scoop.it

By Pawan Deshpande, CEO, HiveFire.  "Last year my company, HiveFire Inc., shared the results from our B2B Marketing Trends survey".

 

Here's what they found and found:

 

**82 percent are incorporating content curation

 

Click through to this recent post titled “Content May Be King” for more content curation definitions and trends.)

 

**The fact that this represents a notable increase (up from 48 percent) from the Content Curation Adoption survey that we issued earlier that year sent a strong message that curation is gaining favor amongst marketers.

 

For our Curation Habits Report, we analyzed over one million articles curated by our customers to identify:

 

which curation methods drive the highest engagement rates and identified some interesting trends.

 

Here are a few things they found:

 

Original Content vs. Third-Party Content

 

On average, approximately 87 percent of curated content are third-party articles and 13 percent are original content.

 

**Additionally, on sites where there is a mix of original and third-party content

 

**original content receives approximately 17 percent more click-thru activity 

 

**Curated sites that have between 16-30 percent original generate the most pageviews.

 

Capturing Reader Attention

 

Throughout the analysis, it became clear that there are several ways that curators can draw attention to their content.

 

**For starters, articles that included a picture generated 47 percent more click-thru activity than articles without. 

 

Medium snippets (between 141 and 1,200 characters) generate 20 percent more click-thru activity than small snippets (140 characters or less) for any given curated site.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/HWl5DO]


Via janlgordon