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Personal Branding With Social Media Infographic via Chris Voss
Why having the right social media tools matter:
"Social media tools have the tremendous power to put you in contact with thousands of people in order to build your online brand you need to know all of the possibilities, as well as how all of your activities are working together.
It's important to be consistent so that each part of your social media network is contributing positively to the brand you are trying to build.
Selected by Jan Gordon covering "Content Curation, Social Busines and Beyond"
See full infographic here: [http://bit.ly/JMXlS0]
When you’re a brand establishing yourself on social platforms such as Twitter and Facebook, in the very early days you’re usually less concerned about who is following you and more about how many...
It’s superficial, of course, but large numbers of followers on Twitter and Likes on your Facebook Page do have provide a level of social proof that makes you more attractive to new followers, and new Likes – when someone sees that you’re already popular, they’re far more likely to make the leap and get on board themselves.
But for businesses looking to maximize the ROI of their social media strategy, how many is always far, far less important than who. Pretty soon you realise that a big number is meaningless unless it’s actually converting into brand awareness, website footfall and sales – so who should you be looking to attract?
Early adopters, social sharers and power-users are all pivotal in helping your brand reach critical max, but they’re not alone. Indeed, lurkers and even haters can become powerful influencers if you take the time to engage and inspire them.
This infographic takes a look at the five types of social follower that every business needs...
Via Lauren Moss, ThePinkSalmon
Generally people don’t like change!
They also say that a change is as good as a holiday but is all change good?
Facebook’s new timeline is now live on both the personal profiles and pages and it has taken the known and familiar and replaced it with a very new design.
Steve Jobs said in an interview with Wired magazine in 1997 “People think that design is how it looks, but it goes much deeper than that, it is actually how it works”
So does the new Facebook timeline design “work”?
The impact for business is that it needs to evaluate the implications of these changes to ensure that they maintain their engagement and utilise the stronger visual format that the brand “pages” now have.
So the changes are in place and the dust has settled, what are the implications for the managers, administrators and users of the “new”Facebook timeline “page”.
Read more: http://bit.ly/IHzypE
Via Martin Gysler