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The Ever-Changing PR Salesperson | PR Whiteboard

The Ever-Changing PR Salesperson | PR Whiteboard | Actualidad Express | Scoop.it

Much has been shared about the way the PR gig has changed over the past few years. While all of what’s being said is accurate and important, noteworthy is the fact that seeking new business has also changed. Listed here are a few of the ways new business generation has changed since I first jumped into the business:

 

 In 2013, prospects find you. This is the first and by far the most significant item on this list. Prospects find agencies or individual PR professionals in a home office somewhere by way of their online presence. That’s an online presence far beyond just a website – although that remains hugely valuable. Prospects are looking for professionals who practice what they preach, and who are active and engaged....


Via Jeff Domansky
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Deanna Dahlsad's curator insight, September 9, 2013 3:59 PM

People haven't changed that much, but technology has changed what they do, how they do it, and how to interact with them to have that PR conversation.

WebMarketingStore's comment, September 9, 2013 4:45 PM
PR is much more accessible to the smallest of businesses now. The whole context has changed about who can afford "PR," not to mention what the PR they want entails. I really wonder how far the atrophy of traditional PR agencies will go.
IOANNIS APOSTOLOU's curator insight, September 9, 2013 6:07 PM

Try to adjust to the new world!

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Web Ink Now: Effective storytelling for business

Web Ink Now: Effective storytelling for business | Actualidad Express | Scoop.it

As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling.

 

Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product." This just doesn't hold people's attention.

 

How interesting would a book or movie be were it to have this plot?:
Boy meets girl.
They fall in love.
They get married.

 

That's what most people do with their business writing....


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Jeff Domansky's curator insight, February 22, 2013 11:31 PM

Great quote from David Meerman Scott: "The best stories drip with conflict. They have a hero and sometimes a villain. There is a story arc. As a writing teacher once told me: "Writing without conflict is propaganda."

Tom Fair's comment, February 23, 2013 3:08 PM
Jeff: Another outstanding Scoop. Mr. Scott practices what he preaches and shows us all how it's done!
Keep up the good work!
Jeff Domansky's comment, February 23, 2013 4:05 PM
Thanks EN! Appreciate your comment and best regards.
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How To Create A Successful Social Business | Charlene Li

How To Create A Successful Social Business | Charlene Li | Actualidad Express | Scoop.it

Are you a social business? By this, I mean are you aligning your social strategy to business goals? In a new Altimeter Group Report, “The Evolution of Social Business“, my co-author Brian Solis and I found that this was not the case. Only 34% of businesses we surveyed felt that their social strategy was connected to business outcomes. Brian goes into detail about our findings in this post.

 

Our research found that organizations typically go through six stages of social business evolution. But this doesn’t mean that you have to wait until Stage 6 to realize business impact. Rather, it’s not only possible but crucial to focus on achieving business results right from the very beginning. The six stages are as follows...


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Jeff Domansky's curator insight, March 15, 2013 3:15 PM

Still a social disconnect for many businesses big and small.

DanielDoherty's curator insight, March 17, 2013 12:13 PM

Brilliant

Alessandro Donadio's curator insight, March 19, 2013 6:40 PM

Come creare un Social Business di successo