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Actualidad Express
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The 5 Types of Social Followers that Every Business Needs [INFOGRAPHIC]

The 5 Types of Social Followers that Every Business Needs [INFOGRAPHIC] | Actualidad Express | Scoop.it

When you’re a brand establishing yourself on social platforms such as Twitter and Facebook, in the very early days you’re usually less concerned about who is following you and more about how many...

It’s superficial, of course, but large numbers of followers on Twitter and Likes on your Facebook Page do have provide a level of social proof that makes you more attractive to new followers, and new Likes – when someone sees that you’re already popular, they’re far more likely to make the leap and get on board themselves.

But for businesses looking to maximize the ROI of their social media strategy, how many is always far, far less important than who. Pretty soon you realise that a big number is meaningless unless it’s actually converting into brand awareness, website footfall and sales – so who should you be looking to attract?

Early adopters, social sharers and power-users are all pivotal in helping your brand reach critical max, but they’re not alone. Indeed, lurkers and even haters can become powerful influencers if you take the time to engage and inspire them.

This infographic takes a look at the five types of social follower that every business needs...


Via Lauren Moss, ThePinkSalmon
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5 Ways to Turn Twitter into Your Most Powerful Social Media Tool

5 Ways to Turn Twitter into Your Most Powerful Social Media Tool | Actualidad Express | Scoop.it

What do you use as your daily Social Media dashboard every day?


Most likely not Twitter.com I am guessing.

 

Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com. They help you create a much greater experience right inside Twitter.com.

 

What I like best about this is that you are in charge regarding how many bells and whistles you are adding. You can basically fully customize your own Social Media dashboard.

 

So here are my top 5 finds you can use to make Twitter.com a truly powerful Social Media tool for you:...

 

Read more: http://bit.ly/IjmxO3


Via Martin Gysler
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How to Make a Tweet This Link | Social Media Sun

How to Make a Tweet This Link | Social Media Sun | Actualidad Express | Scoop.it

That could be very interesting to know how do that. [note mg]

Have you seen those pre-written “tweet this” links and buttons that some websites use to make sharing a tweet much faster, and give additional control to the website that created it? I’m going to show you how to make a Pre-Formatted Re-Tweet Link or Button. When a user clicks on it they will be taken to their Twitter account with your message already filled in. All that is left for them to do is send the tweet! It’s useful in several situations, and isn’t the same as the stock Twitter Re-Tweet button.

Twitter is becoming known as the place to get news before it even becomes news. Getting news before everyone else has made it a premiere place to look for content, which by default has made it a premiere place to share content.

Read more: http://bit.ly/IXVoyW


Via Martin Gysler
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John van den Brink's comment, April 15, 2012 3:59 PM
Thank you Martin!
Martin Gysler's comment, April 16, 2012 4:39 AM
It's my pleasure John, have a great week!
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The Secret to Getting Highly Targeted Traffic from StumbleUpon

The Secret to Getting Highly Targeted Traffic from StumbleUpon | Actualidad Express | Scoop.it

Since late 2010, StumbleUpon has been one of the top sources of social media traffic in the US, even surpassing Faceboook as a referrer.

 

In fact, using StumbleUpon to drive traffic to your site can produce some amazing results. According to Shell Harris, StumbleUpon basically built her website TopTenz. Here are some of her stumble numbers that she shared:

 

That’s huge traffic that can create some pretty lucrative income stream. The only problem is that traffic isn’t very targeted and your conversion may suck.

 

Read more: http://bit.ly/IlXic6


Via Martin Gysler
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The Best Of

The Best Of | Actualidad Express | Scoop.it

Woo Hoo... an amazing list of very useful links to interesting websites and more. Check it out, you'll see by yourself. [note mg]

 

Best Websites Best Windows Software Best Linux Software 100+ coolest websites we have discovered over the last 5 years. Bookmark and use them!

 

Read more: http://bit.ly/IgvY5N


Via Martin Gysler
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How To Send A Power Tweet That Increases Engagement by 400%

How To Send A Power Tweet That Increases Engagement by 400% | Actualidad Express | Scoop.it
There is a Twitter tool that synergizes, feeds and enhances the Twitter and Blogging ecosystems that promises to make your tweets live longer and as a marketer and a blogger that sounds like something I may be "very" interested in!

 

The web is a seething mass of people sharing on social networks such as Facebook, Twitter and YouTube and they are monster networks with hundreds of millions of participants that drive billions of shares and tweets.


It is estimated that every 20 minutes on Facebook, 1 million links are shared and each month 30 billion pieces of content are posted.

 

On Twitter this hyperactivity continues with 1 billion tweets shared every week.

 

Underneath these social media giants sits secondary and tertiary social networks and applications that feed off their activity. These platforms provide niche communities with places to play, share and explore in an ever changing landscape of ecosystems that tempt you with features and tools that are designed to engage you and addict you.

 

Are You a Hyper Active Social Media Participant?...

 

Read more: http://bit.ly/H3cxwo


Via Martin Gysler, Moisés Trabajo
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Is the New Facebook Timeline a Failure in Design? | Jeffbullas's Blog

Is the New Facebook Timeline a Failure in Design? | Jeffbullas's Blog | Actualidad Express | Scoop.it

Generally people don’t like change!


The majority of us like routine and familiarity. Mess with someone’s habitual routine and watch them start to sweat, stress and squirm.

 

They also say that a change is as good as a holiday but is all change good?

 

Facebook’s new timeline is now live on both the personal profiles and pages and it has taken the known and familiar and replaced it with a very new design.

 

Steve Jobs said in an interview with Wired magazine in 1997 “People think that design is how it looks, but it goes much deeper than that, it is actually how it works”

 

So does the new Facebook timeline design “work”?

 

The impact for business is that it needs to evaluate the implications of these changes to ensure that they maintain their engagement and utilise the stronger visual format that the brand “pages” now have.

 

So the changes are in place and the dust has settled, what are the implications for the managers, administrators and users of the “new”Facebook timeline “page”.

 

Read more: http://bit.ly/IHzypE


Via Martin Gysler
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April Lougheed's comment, May 5, 2012 5:09 PM
There is still a learning curve for me.
Martin Gysler's comment, May 6, 2012 5:08 PM
Yes April, for me too :)
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Plan on a #SocialMediaFail | Social Media Explorer

Plan on a #SocialMediaFail | Social Media Explorer | Actualidad Express | Scoop.it

Nowhere do the mistakes, poor practices and questionable judgement of individuals, organizations and brands get exposed with such glee as they do in the sphere of the social web. It’s no wonder some CEOs or senior decision-makers entrusted with the stewardship of brands break out in a cold sweat at the simple mention of the words “social media.”

 

Mark Schaefer wrote a great post about Negativity Bias as it relates to the social web and how this phenomenon has created a playing field rife with PR land mines for anyone active in the space. Schaefer sparks dialogue at the end of his post by posing the following question:

 

“In a world where Negativeity Bias is gasoline on a viral fire, and one misstep can overwhelm years of positive work cultivating raving fans, why would anybody take a risk on the social web?”

 

Read more: http://bit.ly/HYPJHs


Via Martin Gysler
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How to Create Beautiful Coming Soon Pages in WordPress with SeedProd

How to Create Beautiful Coming Soon Pages in WordPress with SeedProd | Actualidad Express | Scoop.it
Step by step guide to creating beautiful Coming Soon Pages in WordPress with SeedProd. No Coding Skills required.

 

One of the very hard lessons we learnt in the past is that every business needs a coming soon page before the launch. Coming Soon page is a crucial component of having a successful website/product launch. Coming soon pages are used to create a hype and capture emails, so when you launch, you have an existing base of users. In the past creating a coming soon page required coding skills, but now with WordPress and SeedProd plugin, things have gotten a lot easier. So easy that a beginner can do it. In this article, we will show you how to create beautiful coming soon pages in WordPress with no coding knowledge.

 

How we use Coming Soon Pages

 

Read more: http://bit.ly/HWDait


Via Martin Gysler
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How to Create and Grow Your Influence on a Global Social Web | Jeffbullas's Blog

How to Create and Grow Your Influence on a Global Social Web | Jeffbullas's Blog | Actualidad Express | Scoop.it
We are living in a world where influence is migrating from offline to online.

 

The ability to influence is also moving from local to global. Its reach is also transitioning to mobile devices.

 

Reputation and influence can now be gained faster and reach further than in any other time in history.

 

One definition of Influence is “the capacity to have an effect on the character, development or behavior of someone or something”

 

To be truly successful you must have the ability and power to influence.

 

Read more: http://bit.ly/IW8qye


Via Martin Gysler
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John van den Brink's comment, April 27, 2012 4:38 PM
Martin, thank you for this one!
Martin Gysler's comment, April 27, 2012 4:52 PM
You're welcome John. Indeed, Jeff Bullas blog is full with very interesting stuff.
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Freelancers’ Guide to Balancing Work and Life

Freelancers’ Guide to Balancing Work and Life | Actualidad Express | Scoop.it

Balancing work and life is very important, and it is necessary to manage both sides perfectly to ensure success in the professional world. Although it sounds simple, managing both sides can be very difficult at times. This is more difficult for freelancers because they need to manage their own time between work and life.

 

Freelancers are people who choose to work from their own comfort zone, which is usually their house. Unlike office employees, freelancers choose to work according to their comfort level. Office employees have their own office schedule, where their log in and log out time is recorded. Accordingly, they work only during those hours and devote the remaining hours to their personal lives. But freelancers operate differently. They work during hours that suit their comfort zone, but if they don’t maintain a balance between work and their personal life, problems could result.

 

Read more: http://bit.ly/HXaogr


Via Martin Gysler
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Martin Gysler's comment, April 25, 2012 10:04 AM
Of course I do it my dear. I work very fast, maybe I should become your mentor for your efficiency on social media... let us thinking about our future collaboration... lol! Of course, the snow is gone... since two days and the weather is going better now! Que du bonheur...
Slavica Bogdanov's comment, April 25, 2012 10:50 AM
I do see that.I work fast and effectively as well; learn fast too. I would be forever grateful to have you as a mentor and forever is a long term. Would be great to collaborate with you. Am very open minded and flexible. In exchange, I can offer always positive attitude, healing energy, humbleness of a peace warrior...I really need a mentor, greater mind than mine :)) Merci d'avance! Passez une belle journée ensoleillée.
Martin Gysler's comment, April 26, 2012 2:24 AM
:)... I think we should contact us next week for a discussion on Skype. Send me a private message on FB with your availability (Paris time) and we will find a time convenient to both. Une excellente journée également!