Le géant américain sévit ! Ce sont maintenant les abus dans l'utilisation des Rich Snippets qui vont subir la sanction de Google. Comment vous assurez que vous êtes bien en règle ? Retour sur les bonnes pratiques.
Microsoft appears to be testing a new feature for Bing: Bing Saves. According to a Neowin community member who saw the beta, it’s a way to click and bookmark a search result for later retrieval from a personal Microsoft account. Below is a screenshot of the feature from Neowin. The utility of such a feature is […]
“Why is SEO harder for small businesses?” This question has popped up a couple of times in our organic keyword referrers.
We’ve been saying for months that SEO is getting harder, and that it’s especially difficult for SMBs to excel at. But why? Why is SEO easier for the big dogs? Make no mistake, it is – even if it’s getting harder for them too.
C’est effectivement ce qu’a annoncé Matt Cutts lors d’une conférence donnée cette semaine dans le cadre de Pubcon, meeting consacré au SEO et aux médias sociaux dont la dernière édition s’est tenue du 15 au 19 octobre à Las Vegas...
This infographic takes you through 5 steps towards helping you understand your buyer personas, creating the right content to fit each step in the buying process, and mappaing your advertising efforts to the appropriate marketing channels.
Deux référenceurs aguerris analysent pour le JDN les résultats générés par Google et Bing sur 5 requêtes très concurrentielles. Les 10 premiers résultats sont-ils pertinents ? Ces sites respectent-ils bien les consignes des moteurs ?
Make smarter online video ad buys and view channel statistics on the widest range of online videos.
OpenSlate released findings about the top 1000 YouTube Channels; measuring top channels metrics around Engagement, Consistency and Influence and ranks who the top are by category.
The findings show that in 30 days the top 1000 channels produce 30,000 videos - totaling 173 days of viewing time- that generate roughly 11.3 billion views.
The study also looked at the Top 1000's social engagement, and found that the average Top 1000 channel generates 44,000 social interactions on Facebook each week.
As the Infographic illustrates, music and gaming dominate the ranks of popular channels on YouTube, accounting collectively for 45% of the 1,000 most-viewed. Comedy (14%), entertainment (13%), and How-to & Style (7%) round out the top five categories.
The top 1,000 channels generate an average of $23,000 each month from YouTube ads alone. That’s not including the many sponsorships and product endorsements channel managers sign themselves.
There are many schools of thought and methodologies defining what inbound marketing should look like. Most of them position content marketing, social media marketing and SEO as the core of inbound marketing. From a 20,000-foot view, this has definite merit. However, with the right technology, enough content, well-developed personae and a good understanding of the brand, inbound marketing strategy can be much more stratified and robust.