Activism and The Internet
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#nomakeupselfe: how to use social media to galvanise a community - Third Force News

#nomakeupselfe: how to use social media to galvanise a community - Third Force News | Activism and The Internet | Scoop.it
The only third sector news outlet in Scotland dedicated to sharing news from charities and voluntary organisations.
Michelle Avenant's insight:

" It's a lot harder to say no to a friend than an ad campaign, no matter how much it pulls at your heartstrings."

Some valuable social insight about why social networks are so useful to activism groups. 

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No make-up selfie craze brings UK cancer charity HK$25m windfall

No make-up selfie craze brings UK cancer charity HK$25m windfall | Activism and The Internet | Scoop.it
Cancer Research UK rakes in HK$25 million as social media users post photos of themselves with no make-up in trend triggered by Oscars row

Via Kawela Kiki
Michelle Avenant's insight:

How social media vanity can be (somewhat contentiously) used for a good cause. 

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How Emotional Connections Are the Backbone of Every Fan Tribe | CyberPR Music

How Emotional Connections Are the Backbone of Every Fan Tribe | CyberPR Music | Activism and The Internet | Scoop.it
Social media creates the appearance that each of your fans holds the same weight, be it one 'like', one 'follow', or one 'friend'. This couldn't be further
Michelle Avenant's insight:

Remember that not all of your "likes" or "followers" are equal. Produce meaningful content and maintain platforms for engagement for your most avid followers, as they are the ones who will promote you the most. 

A post aimed at musicians trying to build a fan base, but useful for activism movements trying to rally an online following as well!  

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5 Tips to Make Social Media Marketing Less Overwhelming - YouTube

http://happymarketingclub.com These are my top 5 tips for making social media marketing way less overwhelming. Would love to know what's helped you in the co...
Michelle Avenant's insight:

Some good tips for marketing activism online. 

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