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Coca-Cola Invites the World to Join in Its New Journey : BevNET.com : BevNET.com

Coca-Cola Invites the World to Join in Its New Journey : BevNET.com : BevNET.com | active content | Scoop.it

Today, The Coca-Cola Company replaces its corporate website with Coca-Cola Journey, a rich, socially enabled digital platform. Coca-Cola Journey represents a significant leap forward in how Coke will use digital communications to drive business results and share the Coca-Cola system story with the world.

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FEED THE TEACHER's curator insight, December 16, 2012 6:03 AM

Coca-Cola brings in storytelling into their communication strategies.

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New generation content, crossmedia, transmedia, interactive, multi-screen, branded, for the on-demand generation and the streaming consumers
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Influencia - Media - Reddit : Quand le partage de liens devient du contenu vidéo

Influencia - Media - Reddit : Quand le partage de liens devient du contenu vidéo | active content | Scoop.it
Avec l’avènement programmé de la télé connectée et des programmes à la carte, la customisation vidéo de nos flux sociaux devient un levier majeur d’engagement.
laurent guerin's insight:

Avec l’avènement programmé de la télé connectée et des programmes à la carte, la customisation vidéo de nos flux sociaux devient un levier majeur d’engagement. Avec sa première Web série originale, Reddit conforte le développement de la Social Media TV.

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Social TV, Connected TV, Second Screen

Social TV, Connected TV, Second Screen | active content | Scoop.it
Phil utilise Pinterest, un tableau virtuel permettant de regrouper et de partager tout ce que vous aimez.
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“Social TV” ou l’ère du deuxième écran (1ère partie)

“Social TV” ou l’ère du deuxième écran (1ère partie) | active content | Scoop.it
Bien peu de livres ont été publiés à date sur le phénomène de la “Social TV“. Un livre est paru ces derniers mois aux États-Unis.
laurent guerin's insight:

"Non seulement l’internet n’a pas tué la télévision, il est en train de devenir son “meilleur ami”

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Crunch, écrivez la suite

Crunch, écrivez la suite | active content | Scoop.it
laurent guerin's insight:

Participative ad : "Avec Crunch prends les commandes du Super Social Movie de Norman de Norman sur Facebook"

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Rescooped by laurent guerin from #transmediascoop
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Psych Unleashes Killer Transmedia Reality Show for The S#cial Sector

Psych Unleashes Killer Transmedia Reality Show for The S#cial Sector | active content | Scoop.it
Friday, February 15th is a big night for Psych, USA Network's pineapple-loving homage to '80s pop culture. Starting at midnight, fans will don their Psych...

Via Simon Staffans
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Simon Staffans's curator insight, February 15, 2013 2:59 AM

A look at the follow-up to "Hashtag Killer"

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Digital gap: why aren't moviemakers learning narrative from videogames and the web?

Digital gap: why aren't moviemakers learning narrative from videogames and the web? | active content | Scoop.it
LOS ANGELES (TheWrap.com) - From killing off film prints to designing fantastical CGI worlds, movies are going digital in every way except one - storytelling.
laurent guerin's insight:

The big shake up could come with Transmedia - the notion that stories should be told over various mediums ranging from comic books to videogames. This approach to popular culture has been a buzz word for over a decade, but its adherents believe the film industry is poised to take a dramatic leap forward.

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Content Vaults to No. 1 Marketing Priority for 2013 - eMarketer

Content Vaults to No. 1 Marketing Priority for 2013 - eMarketer | active content | Scoop.it
Content marketing, named as a top priority this year by marketers, seems to have displaced social media as the “next big thing.” While interest in social media engagement remains high, emphasis on analytics related to such networks has waned since...
laurent guerin's insight:

Digital marketers have quickly seized on the importance of channeling resources to content marketing, according to the “Quarterly Intelligence Briefing: Digital Trends for 2013,” report from Econsultancy and Adobe.
Read more at http://www.emarketer.com/Article/Content-Vaults-No-1-Marketing-Priority-2013/1009648#oHsYc4K06G2oz8gF.99

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Rescooped by laurent guerin from Curiosité Transmedia & Nouveaux Médias
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Théâtre sans animaux : la 1ère expérience de théâtre enrichi #transmedia

Théâtre sans animaux : la 1ère expérience de théâtre enrichi #transmedia | active content | Scoop.it
Crée en 2001 par Jean-Michel Ribes et joué au Théâtre Tristan Bernard, puis en tournée, Théâtre sans animaux s'est imposé au cours de la dernières décennie comme un classique du théâtre absurde contemporain.

Via Joffrey Lavigne
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Joffrey Lavigne's curator insight, January 24, 2013 12:59 PM

Première expérience transmédia pour le théâtre. Le Théâtre sans animaux est une première tentative de théâtre enrichie. Simple expérimentation ou piste d'avenir? La réponse, le 25 janvier prochain.

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An inside look at how Starlight Runner develops social TV storytelling - Lost Remote

An inside look at how Starlight Runner develops social TV storytelling - Lost Remote | active content | Scoop.it
An inside look at how Starlight Runner develops social TV storytelling
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Mobile Apps Are Challenging TV In A Way The Web Never Did

Mobile Apps Are Challenging TV In A Way The Web Never Did | active content | Scoop.it
A new study by Flurry, a mobile-analytics company, shows that usage of mobile apps is rapidly catching up with television.

 


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Trends for 2013: Content, Context Vie for Supremacy - eMarketer

Trends for 2013: Content, Context Vie for Supremacy - eMarketer | active content | Scoop.it

In effect, content is the grease that turns the wheels of media.
[...]

It’s why in addition to features important to mobile shoppers such as store locators, local deal finders and inventory search functions, retailers have begun to add instructional and product videos and rich imagery to their sites—to provide inspiration, elevate the value proposition and create more avenues for engagement.

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Web : les petites séries de France 4- Ecrans

Web : les petites séries de France 4- Ecrans | active content | Scoop.it
La chaîne publique a lancé Studio 4.0, une plateforme dévolue à la web-fiction qui produit des créations innovantes sans contrainte de format ni de budget.
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Vidéo à la demande : au secours les américains débarquent

Vidéo à la demande : au secours les américains débarquent | active content | Scoop.it
L'audiovisuel européen est chamboulé par de nouveaux géants de l'Internet venus d'outre-Atlantique. La France est préservée... pour l'instant.
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Spotify teams up with Volvo, launches new voice-controlled in-car app (video)

Spotify teams up with Volvo, launches new voice-controlled in-car app (video) | active content | Scoop.it

Spotify continues to make itself at home in your car. Following its Ford hook-up at MWC last month, its announced a new team-up with Volvo that will


Via Yvan Boudillet
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[Naro] Minded — Media & Inspiration

[Naro] Minded — Media & Inspiration | active content | Scoop.it
Media & Inspiration
laurent guerin's insight:

Qu’est-ce que le “bridge content” ? C’est un enrichissement de contenu pour créer du buzz entre deux épisodes d’une émission ou aussi entre deux saisons d’une série. Le terme n’est pas nouveau comme tel dans le monde de la télévision et pour l’illustrer les auteurs nous raconte en détails le célèbre “Who killed J.R. ?” de la série Dallas pour ceux qui se rappelleront du plus célèbre des “cliffhangers” de l’histoire de la télévision américaine et qui avait fait le buzz pendant plusieurs mois entre deux saisons en 1980. Ce qui a changé la donne depuis est évidemment la venue du deuxième écran et toutes les possibilités que ces nouveaux outils amèment.

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Influencia - Marketing Progress - Le digital revisite l’assassinat de Lincoln

Influencia - Marketing Progress - Le digital revisite l’assassinat de Lincoln | active content | Scoop.it
Diffusé dimanche dernier sur National Geographic Channel en avant-première mondiale, le film événement de Ridley Scott sur l’assassinat d’Abraham Lincoln s’est offert un soutien digital créatif.
laurent guerin's insight:

un plongeon au cœur d’une histoire détaillée et illustrée de la tragique conspiration et une immersion unique dans les coulisses du complot fomenté par Booth, l'acteur sudiste et ses complices crédules. Grâce à Google View Street et un logiciel de géolocalisation, les plus curieux peuvent même visualiser tous les lieux du drame pour revivre l’action un siècle et demi après. Désignée en HTML 5, Killing Lincoln Conspiracy « approche un moment de l’histoire comme quelque chose de vivant et pertinent, proposant des parallèles avec notre époque », explique Mullen sur son site Web.

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Branded Content Gains Traction [INFOGRAPHIC]

Branded Content Gains Traction [INFOGRAPHIC] | active content | Scoop.it
Nearly 4 in 5 marketers are increasing their focus on branded content, according to a study by the Custom Content Council.
laurent guerin's insight:

Susan Gunelius of Forbes says that this year, brands will be communicating accountability, making sure that consumers trust them, creating an experience through storytelling, crowdsourcing, and putting out visuals.

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Les Inrocks - "The end, etc…": l'objet web non identifié de Laetitia Masson

Les Inrocks - "The end, etc…": l'objet web non identifié de Laetitia Masson | active content | Scoop.it
Après le cinéma, après la télévision, Laetitia Masson s’essaie au web. Avec The end, etc…, elle réalise un webdocumentaire de société, une "expérience intime" mêlant documentaire, fiction et musique.
laurent guerin's insight:

Une “expérience intime” mêlant documentaire, fiction et musique.

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Why personalization of your TV experience will be awesome

Why personalization of your TV experience will be awesome | active content | Scoop.it
Get with the program! Here's why you're going to love having a personalized TV experience.
laurent guerin's insight:

Consumers distrust big brother when they don’t understand, or have control over, what data is being used, or how. 

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The Untapped Potential Of Dual Screen AirPlay Games & Apps

The Untapped Potential Of Dual Screen AirPlay Games & Apps | active content | Scoop.it
I look at where Dual Screen AirPlay has been used, focusing on games in particular and then look to why it hasn't been as widely deployed.

Via Gary Hayes
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Gary Hayes's curator insight, January 25, 2013 1:46 AM

A big reason why I wanted to write this article is because it’s a good feature in iOS that simply hasn’t been adopted by developers much at all. I literally found less than 10 games that utilise Dual Screen AirPlay and whilst there may be a few more, I suspect I couldn’t find them because they simply didn’t promote that feature. Nevertheless, lets quickly run through some of the games I found and how they use the feature.

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Why Video Curation Is the New Secret Sauce of Content Marketing

Why Video Curation Is the New Secret Sauce of Content Marketing | active content | Scoop.it
The future of the web won't be about content sites that drive traffic to commerce sites. It won't be about shopping sites or price matching sites that drive consumers to the lowest price sources.
laurent guerin's insight:

The future is about curation, the thoughtful and useful aggregation and organization of content, context and commerce.

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Don’t Forget The Awesome: 5 Steps To Creating Brand Content

Don’t Forget The Awesome: 5 Steps To Creating Brand Content | active content | Scoop.it
Advertising and content marketing used to be nearly interchangeable. Branded content was typically developed as a by-product of a traditional ad unit, creative or original enough to stand out and shine on its own merits.
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5 Ways to Watch TV and Movies on Your iPad

5 Ways to Watch TV and Movies on Your iPad | active content | Scoop.it
Check out these iPad apps you can use to discover and stream TV shows and movies. Some of them even allow you to interact with the content in unique ways.
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THE FUTURE OF DIGITAL [SLIDE DECK]

THE FUTURE OF DIGITAL [SLIDE DECK] | active content | Scoop.it
It's not going to be mobile-only...

Via Luc Bourcier, Emmanuel Belleville, miradatv
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Coke Wants in on Storytelling

Coke Wants in on Storytelling | active content | Scoop.it
Trying to capitalize on the brands as publisher trend, Coca-Cola revamps its corporate site to now be a magazine of sorts.
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