Avec l’avènement programmé de la télé connectée et des programmes à la carte, la customisation vidéo de nos flux sociaux devient un levier majeur d’engagement.
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New generation content, crossmedia, transmedia, interactive, multi-screen, branded, for the on-demand generation and the streaming consumers
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laurent guerin
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Phil utilise Pinterest, un tableau virtuel permettant de regrouper et de partager tout ce que vous aimez. Delete the scoop?
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Bien peu de livres ont été publiés à date sur le phénomène de la “Social TV“. Un livre est paru ces derniers mois aux États-Unis.
laurent guerin's insight:
"Non seulement l’internet n’a pas tué la télévision, il est en train de devenir son “meilleur ami” Delete the scoop?
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laurent guerin's insight:
Participative ad : "Avec Crunch prends les commandes du Super Social Movie de Norman de Norman sur Facebook" Delete the scoop?
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Friday, February 15th is a big night for Psych, USA Network's pineapple-loving homage to '80s pop culture. Starting at midnight, fans will don their Psych... Via Simon Staffans Delete the scoop?
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LOS ANGELES (TheWrap.com) - From killing off film prints to designing fantastical CGI worlds, movies are going digital in every way except one - storytelling.
laurent guerin's insight:
The big shake up could come with Transmedia - the notion that stories should be told over various mediums ranging from comic books to videogames. This approach to popular culture has been a buzz word for over a decade, but its adherents believe the film industry is poised to take a dramatic leap forward. Delete the scoop?
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Content marketing, named as a top priority this year by marketers, seems to have displaced social media as the “next big thing.” While interest in social media engagement remains high, emphasis on analytics related to such networks has waned since...
laurent guerin's insight:
Digital marketers have quickly seized on the importance of channeling resources to content marketing, according to the “Quarterly Intelligence Briefing: Digital Trends for 2013,” report from Econsultancy and Adobe. Delete the scoop?
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Crée en 2001 par Jean-Michel Ribes et joué au Théâtre Tristan Bernard, puis en tournée, Théâtre sans animaux s'est imposé au cours de la dernières décennie comme un classique du théâtre absurde contemporain. Via Joffrey Lavigne, Bethoux 
Joffrey Lavigne's curator insight,
January 24, 12:59 PM
Première expérience transmédia pour le théâtre. Le Théâtre sans animaux est une première tentative de théâtre enrichie. Simple expérimentation ou piste d'avenir? La réponse, le 25 janvier prochain. Delete the scoop?
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An inside look at how Starlight Runner develops social TV storytelling Delete the scoop?
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In effect, content is the grease that turns the wheels of media. It’s why in addition to features important to mobile shoppers such as store locators, local deal finders and inventory search functions, retailers have begun to add instructional and product videos and rich imagery to their sites—to provide inspiration, elevate the value proposition and create more avenues for engagement. Delete the scoop?
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La chaîne publique a lancé Studio 4.0, une plateforme dévolue à la web-fiction qui produit des créations innovantes sans contrainte de format ni de budget. Delete the scoop?
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L'audiovisuel européen est chamboulé par de nouveaux géants de l'Internet venus d'outre-Atlantique. La France est préservée... pour l'instant. Delete the scoop?
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Spotify continues to make itself at home in your car. Following its Ford hook-up at MWC last month, its announced a new team-up with Volvo that will Via Yvan Boudillet Delete the scoop?
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![[Naro] Minded — Media & Inspiration | active content | Scoop.it](http://img.scoop.it/88vdWih6kOudln1yKTLWMDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Media & Inspiration
laurent guerin's insight:
Qu’est-ce que le “bridge content” ? C’est un enrichissement de contenu pour créer du buzz entre deux épisodes d’une émission ou aussi entre deux saisons d’une série. Le terme n’est pas nouveau comme tel dans le monde de la télévision et pour l’illustrer les auteurs nous raconte en détails le célèbre “Who killed J.R. ?” de la série Dallas pour ceux qui se rappelleront du plus célèbre des “cliffhangers” de l’histoire de la télévision américaine et qui avait fait le buzz pendant plusieurs mois entre deux saisons en 1980. Ce qui a changé la donne depuis est évidemment la venue du deuxième écran et toutes les possibilités que ces nouveaux outils amèment. Delete the scoop?
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Diffusé dimanche dernier sur National Geographic Channel en avant-première mondiale, le film événement de Ridley Scott sur l’assassinat d’Abraham Lincoln s’est offert un soutien digital créatif.
laurent guerin's insight:
un plongeon au cœur d’une histoire détaillée et illustrée de la tragique conspiration et une immersion unique dans les coulisses du complot fomenté par Booth, l'acteur sudiste et ses complices crédules. Grâce à Google View Street et un logiciel de géolocalisation, les plus curieux peuvent même visualiser tous les lieux du drame pour revivre l’action un siècle et demi après. Désignée en HTML 5, Killing Lincoln Conspiracy « approche un moment de l’histoire comme quelque chose de vivant et pertinent, proposant des parallèles avec notre époque », explique Mullen sur son site Web. Delete the scoop?
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Nearly 4 in 5 marketers are increasing their focus on branded content, according to a study by the Custom Content Council.
laurent guerin's insight:
Susan Gunelius of Forbes says that this year, brands will be communicating accountability, making sure that consumers trust them, creating an experience through storytelling, crowdsourcing, and putting out visuals. Delete the scoop?
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Après le cinéma, après la télévision, Laetitia Masson s’essaie au web. Avec The end, etc…, elle réalise un webdocumentaire de société, une "expérience intime" mêlant documentaire, fiction et musique.
laurent guerin's insight:
Une “expérience intime” mêlant documentaire, fiction et musique. Delete the scoop?
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Get with the program! Here's why you're going to love having a personalized TV experience.
laurent guerin's insight:
Consumers distrust big brother when they don’t understand, or have control over, what data is being used, or how. Delete the scoop?
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I look at where Dual Screen AirPlay has been used, focusing on games in particular and then look to why it hasn't been as widely deployed. Via Gary Hayes 
Gary Hayes's curator insight,
January 25, 1:46 AM
A big reason why I wanted to write this article is because it’s a good feature in iOS that simply hasn’t been adopted by developers much at all. I literally found less than 10 games that utilise Dual Screen AirPlay and whilst there may be a few more, I suspect I couldn’t find them because they simply didn’t promote that feature. Nevertheless, lets quickly run through some of the games I found and how they use the feature. Delete the scoop?
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The future of the web won't be about content sites that drive traffic to commerce sites. It won't be about shopping sites or price matching sites that drive consumers to the lowest price sources.
laurent guerin's insight:
The future is about curation, the thoughtful and useful aggregation and organization of content, context and commerce. Delete the scoop?
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Advertising and content marketing used to be nearly interchangeable. Branded content was typically developed as a by-product of a traditional ad unit, creative or original enough to stand out and shine on its own merits. Delete the scoop?
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Check out these iPad apps you can use to discover and stream TV shows and movies. Some of them even allow you to interact with the content in unique ways. Delete the scoop?
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Trying to capitalize on the brands as publisher trend, Coca-Cola revamps its corporate site to now be a magazine of sorts. Delete the scoop?
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Avec l’avènement programmé de la télé connectée et des programmes à la carte, la customisation vidéo de nos flux sociaux devient un levier majeur d’engagement. Avec sa première Web série originale, Reddit conforte le développement de la Social Media TV.