Activation & Experiential Marketing Solutions
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Rescooped by maxima brands from activation
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Augmented Reality Billboard Puts Passersby in a Street Fight [VIDEO]

Augmented Reality Billboard Puts Passersby in a Street Fight [VIDEO] | Activation & Experiential Marketing Solutions | Scoop.it
An augmented reality billboard in the Netherlands puts passersby in the middle of a virtual street fight.

Via Cristian contini, SYED ALI SAIM
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Experiential Marketing - the contagious idea - Bizcommunity.com

Experiential Marketing - the contagious idea - Bizcommunity.com | Activation & Experiential Marketing Solutions | Scoop.it
Experiential Marketing - the contagious idea
Bizcommunity.com
Experiential Marketing lives in the space where decisions are made. These opportunities for persuasion are rare - and therein lies the challenge.
maxima brands's insight:

indeed intresting 

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Rescooped by maxima brands from activation
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Activation more important than visible branding - Pitch (blog)

Activation more important than visible branding - Pitch (blog) | Activation & Experiential Marketing Solutions | Scoop.it
Pitch (blog)
Activation more important than visible branding
Pitch (blog)
But research has shown greater affinity for the brand and increased likelihood of travelling with BA in the future.

Via SYED ALI SAIM
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