Debranding: why Coca-Cola's decision to drop its name worked Bizcommunity.com Chris Deere, head of brand activation at Coca-Cola Great Britain explains that, beyond the obvious attempt at personalisation, the campaign is about sharing: "We wanted...
Experiential Essays: FRUKT - Building experiential value through entertainment Event Magazine Consumer apathy to traditional ad mediums has created a heightened desire among brands to get out there and do something, anything, in a desperate bid for...
Red Bull has tapped into the student market with its latest stunt, which saw crates of the new three flavours of the energy drink dropped... (400 campuses. 55 countries. 1 brand that gives you wings. Super stunt!
To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button.
Why Your Website Is More Important Than Your Facebook Page ClickZ A brand has choices for what role(s) to prioritize with their brand websites (ISEE), and these are conversations they should be having frequently with their activation agency partners.
The Future of Social Marketing Is the Messenger, Not the MediumHuffington PostIn the online marketing industry, this may be remembered as the year many companies completely abandoned spending money acquiring users on Facebook.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.