Jim Thacker: "Your cross-media project is well under way. You have a killer pitch, great teaser content, and are ready to start talking to development and finance partners. But what else will they want to know about it?"
Image: "Your project’s emotional hook may not be the obvious one. Is the thrill of watching a supersonic parachute jump that of seeing a world record – or that the parachutist might die live on air?"
Via The Digital Rocking Chair