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participation citoyenne aux prises de décision d'intérêt général
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Rescooped by association concert urbain from Transmedia: Storytelling for the Digital Age
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No Time To LISTEN to the Users: 10 Reasons Why Most Broadcasters Make Mediocre Multiplatform

No Time To LISTEN to the Users: 10 Reasons Why Most Broadcasters Make Mediocre Multiplatform | actions de concertation citoyenne | Scoop.it

Why are TV companies often the worst offenders when it comes to producing original and creative multiplatform offerings? Why are most just serving up brochure websites, the occassional ‘send in your video via YouTube’ or ‘tweet in what you think, we really want to know’? Where are all the great integrated-with-show online, game and mobile offerings, all the innovative 2nd/3rd screen stuff and really resonant social audience contribution? TV Broadcasters are fighting dwindling audiences overall (apart from great golden age US drama & singing talent shows of course) and struggling to come up with great multiplatform strategies to help reach and re-connect audiences to TV shows? Why is this?


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The Digital Rocking Chair's curator insight, August 23, 2013 10:08 PM


Gary Hayes:  "TV Broadcasters are fighting dwindling audiences overall (apart from great golden age US drama & singing talent shows of course) and struggling to come up with great multiplatform strategies to help reach and re-connect audiences to TV shows? Why is this?"

Aliette de Villeneuve's curator insight, August 29, 2013 1:00 AM

Why are TV companies often the worst offenders when it comes to producing original and creative multiplatform offerings? Why are most just serving up brochure websites, the occassional ‘send in your video via YouTube’ or ‘tweet in what you think, we really want to know’?

Rescooped by association concert urbain from Transmedia: Storytelling for the Digital Age
Scoop.it!

Every Platform Tells a Story: Transmedia has the power to make any topic more vivid and personal

Every Platform Tells a Story: Transmedia has the power to make any topic more vivid and personal | actions de concertation citoyenne | Scoop.it

Peter Gutierrez: "When Andy Plemmons, a progressive media specialist at David C. Barrow Elementary in Athens, GA, was asked to help create a set of interdisciplinary lessons for fifth graders to learn about September 11, 2001, he naturally took a transmedia approach."


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