People are happy to be entertained by fiction. They’ll even be inspired by fiction to change the world, as I was. They just want to know whether they should suspend their disbelief or not. Mike [The Agony and Ecstasy of Steve Jobs] didn’t offer that option.
A great analysis. If you want further reading on transmedia ethics, I suggest this excellent Wired article: Cautionary Tales in Transmedia Storytelling.
Via The Digital Rocking Chair