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Social Media and Storytelling Part 1: WHY Storytelling?

Social Media and Storytelling Part 1: WHY Storytelling? | actions de concertation citoyenne | Scoop.it

The following is the first of six blog posts adapted from a speech by Cameron Uganec, HootSuite’s Director of Marketing, given at the Marketo’s 2013 Summit Conference in San Francisco. The session, entitled “Social Media + Storytelling = Awesomesauce,” included Michael Brito of Edelman Digital and can be watched in full here.:

http://watch.knowledgevision.com/ea4a1f33b5fa430db26e7d9e196c8555


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The Digital Rocking Chair's curator insight, August 17, 2013 8:57 PM


Cameron Uganec:  "Marketers can reach a greater audience than ever by combining the power of social media and storytelling."


This is the first in an interesting 6 part series ...


Part 2: Back to the Future

Part 3: Creating Content That Gets Shared

Part 4: The Growth of Visual Storytelling

Part 5: Six Principles of Social Video

Part 6: 10 Tips for Social Video Success

Rescooped by association concert urbain from Transmedia: Storytelling for the Digital Age
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Two DIFFERENT Types of Storytelling: Vine vs. Instagram

Two DIFFERENT Types of Storytelling: Vine vs. Instagram | actions de concertation citoyenne | Scoop.it

Brian Honigman:  "Instagram Video launched on June 20th and since then there’s been a constant debate as to whether Facebook’s Instagram or Twitter’s Vine is doing better and which will come out on top as the “go-to” social video app."


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Charlie Dare's curator insight, July 13, 2013 6:31 PM

Lots of comments on this but by using comparisons become more relevant to your application ~

LiveWise✅'s comment, July 17, 2013 10:15 AM
trillstepmusic https://soundcloud.com/princewize/egyptian-adventure
Rescooped by association concert urbain from Transmedia: Storytelling for the Digital Age
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7 Things Dungeons & Dragons Taught Me ABOUT Storytelling

7 Things Dungeons & Dragons Taught Me ABOUT Storytelling | actions de concertation citoyenne | Scoop.it

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Hans Heesterbeek's curator insight, August 17, 2013 2:48 AM

At first I thought, again some-one with some home made rules of storytelling. But it seized me. Great simple thoughts about storytelling, we all already know but braught in great way and compared it with a game he like to play. Be the way he writes great. A few quotes: 

"Stories can become a way of learning how to face situations we can't control, grapple with loss, and become resilient.

One of the most important jobs of a storyteller is to prevent their audience from getting bored.

Practice will improve anything

Failure is a part of ths process "

 

Enjoy this article

Henrik Safegaard - Cloneartist's curator insight, August 17, 2013 5:32 AM

Maybe this is a bit nerdy for many readers, but give it a chance. 

 

There have been disqusions about kids and people who spend times as Gamers and if it would harm them or if it was good for anything at all.

 

Well folkes, here is a great example of how gaming can be an asset for communication and storytelling.

 

"Once upon a time (in high school), a classmate bashed on what was then my preferred hobby: Dungeons and Dragons. His main argument was that, while not harmful, playing D&D was ultimately a waste of time. He challenged me to tell him how I benefited in any practical way, and the best response I could make was that enjoyment was an end of its own.

Well, it's a belated addendum, but I want to expand on that now. My years of experience as a Dungeon Master have taught me many valuable lessons, and many of those lessons are specifically applicable to my writing. Here are the seven most significant storytelling lessons I learned from playing Dungeons and Dragons."

click to read the full story.