Account Planners: Voice of Consumers and Creative Inspiration
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3 Ad Agencies Try to Rebrand Feminism. Did Any of Them Get It Right?

3 Ad Agencies Try to Rebrand Feminism. Did Any of Them Get It Right? | Account Planners: Voice of Consumers and Creative Inspiration | Scoop.it
Does feminism need rebranding? Elle U.K. thinks so, and invited three British ad agencies—Brave, Mother and Wieden + Kennedy—to work on it with three feminist groups. The results, published in November's issue, are posted below.
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Irrefutable logic

Irrefutable logic | Account Planners: Voice of Consumers and Creative Inspiration | Scoop.it

Hard to argue with this poster in Vancouver. Not sure of the agency. Via @davetrott.


Via steve rutter
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The Role of Account Planning in a Digital World

The Role of Account Planning in a Digital World | Account Planners: Voice of Consumers and Creative Inspiration | Scoop.it
When I joined advertising a couple of decades ago, we did not have Account Planners in our agency (Trikaya, which later became Trikaya Grey which later became G (The Role of Account Planning in a Digital World http://t.co/FA0XIXRR46)...
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Is Design Thinking Dead? Hell No | Co. Design

Is Design Thinking Dead? Hell No | Co. Design | Account Planners: Voice of Consumers and Creative Inspiration | Scoop.it
Swap "Account Planning" for Design Thinking http://t.co/nRbEgQjq RT @Grant27: Is Design Thinking dead?

Via Fred Zimny
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Eureka Moments Don't Just Happen, But They Can Be Created

Eureka Moments Don't Just Happen, But They Can Be Created | Account Planners: Voice of Consumers and Creative Inspiration | Scoop.it
After 10 year grinding away as an entrepreneur Andre Durand took 3-months off. And that's when his next big idea struck.
Shannon Steuart's insight:

Where do you spend time thinking about fresh, new ideas? If your in your office waiting for that "Aha" moment, that's the first problem. 

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“We’re back!”

Perfectly-executed :60 epic for Adobe.

Agency: Goodby Silverstein & Partners. Director: Isaiah Seret. And hats off to editor Peter Koob.

 

 


Via steve rutter
Shannon Steuart's insight:

It's funny because it's true! 

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End Random Acts Of Marketing With A Potent Brand Idea - Forbes

End Random Acts Of Marketing With A Potent Brand Idea - Forbes | Account Planners: Voice of Consumers and Creative Inspiration | Scoop.it
End Random Acts Of Marketing With A Potent Brand Idea
Forbes
When you're spending roughly $500,000,000 in advertising per year, I suppose random acts of marketing can actually BE your brand idea.
Shannon Steuart's insight:

Great article. Brand identity is something essential that your audience personalizes with on a deeper, more meaningful level. What does that brand stand for? What values do they have? Do I believe in those values? These are questions you may not realize your audience is thinking, what messages are you giving them? 

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Behind the Five Most Creative U.S. Hispanic Ideas | Hispanic Marketing - Advertising Age

Behind the Five Most Creative U.S. Hispanic Ideas | Hispanic Marketing - Advertising Age | Account Planners: Voice of Consumers and Creative Inspiration | Scoop.it
Ad Age: Behind the Five Most Creative U.S. Hispanic Ideas - The top five U.S. Hispanic ideas, chosen this week in ... http://t.co/p6Tk2z7hvN
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