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Six digital publishing startups to watch - USA TODAY

Six digital publishing startups to watch - USA TODAY | Account Fun | Scoop.it
Six digital publishing startups to watch USA TODAY What you can do with it: Periodical, which allows users to create and sell publications — magazines, newsletters and so on — for a variety of platforms including Apple's Newsstand, embraces Craig...
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Rescooped by Lauren Keeton from Public Relations & Social Media Insight
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A Guide to Marketing Genius: Content Marketing

A Guide to Marketing Genius: Content Marketing | Account Fun | Scoop.it

Content - Some 91% of B2B marketers use content marketing, and 86% of B2C marketers do. And no wonder: Customers and clients, and potential customers and clients, respond more favorably to content ...According to the following infographic by Demand Metric, the main reasons for using content marking are that content marketing...- Generates approximately three times as many leads as traditional marketing (per dollar spent).- Increases direct sales.- Costs 62% less than traditional marketing.- Keeps reader attention.- Improves brand loyalty....


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Jeff Domansky's curator insight, July 1, 2013 1:29 PM

Important insight for content marketers including some stats you can use to convince the C-suite that social media matters.

Ted Thomas's curator insight, July 2, 2013 6:57 PM

Everybody's doing it...