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Is your brand listening on Google Plus? It should be!

Is your brand listening on Google Plus? It should be! | Access Control Systems | Scoop.it
When it comes to social media monitoring and social listening, are you ignoring the world's second-largest social network, run by the world's largest search engine company, Google?

Via Mike Allton
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Mike Allton's curator insight, June 6, 2013 9:58 AM

Are people talking behind your back?

It's happened to all of us. As individuals, it's annoying and sometimes hurtful, but we get over it. As brands, it's an entirely different scope of problem (or opportunity!).

When customers begin to complain about your business to their friends and contacts, that can really tarnish your image. And when it's done on social media, the effects can be devastating.

As a result, the concept of "Social Listening" has evolved. Smart brands pay attention to what is being said about them online, positive or negative, and respond accordingly.

Tools and methods have been around for a while now for platforms like Twitter, but what about Google+? Fortunately, +Stephan Hovnanian has you covered. He provides a more in-depth explanation for the need for social media monitoring, and then outlines exactly how to do it on Google+. He then offers two great examples, one of what not to do compliments of +Jesse Wojdylo, and one positive example to emulate from +Sprout Social.

Please take a look at today's article and let me know what you think, and specifically, are you currently monitoring your brand on Google+ or other social networks? Why or why not?

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Instacart Asks Shoppers To Share Data With Retailers

Instacart Asks Shoppers To Share Data With Retailers | Access Control Systems | Scoop.it
Online grocery delivery service Instacart has debuted a feature on its site that asks its users to share personal data with retailers.
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Congress Brings Export-Import Bank Lending To A Standstill

Congress Brings Export-Import Bank Lending To A Standstill | Access Control Systems | Scoop.it
The U.S. Export-Import Bank has been the source of political schism in recent years, but last week, the future of the government export credit body landed in a new state of jeopardy.
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Alibaba Opens B2B Platform In India

Alibaba Opens B2B Platform In India | Access Control Systems | Scoop.it
Alibaba is at it again with its expansion in India, and as the company stays true to the B2B eCommerce model, its latest venture simultaneously looks to strengthen the position of small businesses in the nation.
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Microsoft Partner Bolsters Cloud With Acquisition

Microsoft Partner Bolsters Cloud With Acquisition | Access Control Systems | Scoop.it
Microsoft has been on a quest to bolster its enterprise solutions, with CEO Satya Nadella declaring the dawn of SaaS – a sign that Microsoft is now turning to the cloud to provide companies with the technology they need to better manage money and...
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Payments And The Summer Of Sharing

Payments And The Summer Of Sharing | Access Control Systems | Scoop.it
A little over a generation ago — 28 years to be exact — about 100,000 Americans celebrated the Summer of Love by converging on San Francisco.
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New Startup Helps Retailers Track Buying Patterns

New Startup Helps Retailers Track Buying Patterns | Access Control Systems | Scoop.it
For retailers, being off the mark on buying patterns can be costly.
For one, understanding those patterns is key to keeping up the bottom line, and the consequence of being wrong can result in missed profit or a pile of merchandise that won’t sell.
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Is China’s Shadow Banking Worth The Risk?

Is China’s Shadow Banking Worth The Risk? | Access Control Systems | Scoop.it
China’s current lending market is a complicated one. The nation’s State Council issued a statement earlier this month welcoming crowdfunding as a way to stimulate economic growth, while its P2P lending sector is among the world’s largest.
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Here’s A Token, There’s A Token…

Here’s A Token, There’s A Token… | Access Control Systems | Scoop.it
Tokenization may not be new, but it is a hot topic in payments, thanks to the introduction of the network tokenization schemes. All of this is pulling merchants in a variety of directions to understand what to support and why and when.
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FreshBooks Boosts Apps With Apple

FreshBooks Boosts Apps With Apple | Access Control Systems | Scoop.it
FreshBooks, the accounting software that serves small business companies in the service arena via the cloud, is looking to grow its mobile app.
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The Next IoT Leader Is … Canada?

The Next IoT Leader Is … Canada? | Access Control Systems | Scoop.it
When it comes to the Internet of Things market, the world’s largest technology conglomerates are concentrated in the U.S., Europe and Asia.
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The Unwavering Confidence For Workplace Wearables

The Unwavering Confidence For Workplace Wearables | Access Control Systems | Scoop.it
Remember Google Glass? When Google decided to shutter production of the $1,500 gadget in January and take the notorious wearable off store shelves, the company assured the market that Google Glass was not permanently dead.
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How eCommerce Shipping Has Been Disrupted

How eCommerce Shipping Has Been Disrupted | Access Control Systems | Scoop.it
When the eCommerce boom hit, brick-and-mortar retail was disrupted. But the shipping and delivery business got a big boost.
Two decades later, the tables have turned.
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Visa Picks First Official UAE Business Card Provider

Visa Picks First Official UAE Business Card Provider | Access Control Systems | Scoop.it
Visa has been targeting business in the UAE and MENA regions this year.
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Is Magento’s eCommerce Platform A Risk To Payments Data?

Is Magento’s eCommerce Platform A Risk To Payments Data? | Access Control Systems | Scoop.it
Are hackers sneaking into eBay’s eCommerce platform Magento and stealing payment data?
Well, that’s what researchers from Sucuri are suggesting.
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Global Spotlight: Kenya

Global Spotlight: Kenya | Access Control Systems | Scoop.it
As a continent filled with still developing economies, Africa is rarely mentioned in the conversation of B2B payments innovation.
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JD.com’s Quest To Boost Credit Scoring In China

JD.com’s Quest To Boost Credit Scoring In China | Access Control Systems | Scoop.it
One of the largest challenges within the alternative lending space is risk mitigation. Many small businesses turn to alternative finance because they are deemed too risky by mainstream banks to secure a loan.
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Healthcare IoT, Apple Watch ready to change patient care - TechTarget

Healthcare IoT, Apple Watch ready to change patient care - TechTarget | Access Control Systems | Scoop.it
Patient satisfaction should be goal of healthcare IoT; biometric tracking, sharing among Apple Watch's health benefits, says IT consultant Frank Palermo in second of two-part Q&A.
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Can FIs Get In Front Of Fraud?

Can FIs Get In Front Of Fraud? | Access Control Systems | Scoop.it
http://www.pymnts.com/wp-content/uploads/2015/06/Fiserv-Podcast_01.mp3
 
Be proactive. Monitor across channels. Be vigilant. The motherhood and Apple Pie of fighting cybercrime.
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Last Year’s Stellar Fintech Figures

Last Year’s Stellar Fintech Figures | Access Control Systems | Scoop.it
We may be halfway through 2015, but analysts are still peeking back at 2014 to examine trends in the world of financial technology investment. According to a new report, 2014 was a massively lucrative year for investment in the space.
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Entryless Aims To Be The Amex Of B2B Payments

Entryless Aims To Be The Amex Of B2B Payments | Access Control Systems | Scoop.it
Less than two years after bill pay automation business Entryless launched operations, the firm has taken to strengthening services to ease friction between business payments.
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Amazon Echo Goes Prime Time

Amazon Echo Goes Prime Time | Access Control Systems | Scoop.it
Seven months after its invite-only release, Amazon’s voice-controlled smart speakers are now available for everyone to purchase and will start shipping on July 14, the company announced yesterday (June 23).
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Hewlett-Packard To Split In Two, Focus On Enterprise

Hewlett-Packard To Split In Two, Focus On Enterprise | Access Control Systems | Scoop.it
PC and technology conglomerate Hewlett-Packard is set to become two separate companies on Nov. 1 of this year, and one half of that split will be targeted towards enterprise solutions.
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Fingerprint Sensor Tech Likely Coming To More Smartphones

Fingerprint Sensor Tech Likely Coming To More Smartphones | Access Control Systems | Scoop.it
As fingerprint authentication becomes more accessible to mobile application developers and service providers, fingerprint sensor manufacturers expect to see a much wider adoption of the security feature, PC World reported Monday (June 22).
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Alibaba Reaches Hand Out To India’s SMEs

Alibaba Reaches Hand Out To India’s SMEs | Access Control Systems | Scoop.it
Alibaba has been far from secret when it comes to boosting its presence in India. The Chinese eCommerce conglomerate has been ramping up operations in the nation through an array of investments and new operations.
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