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How Does Social Media Marketing Attract & Convert Customers?

How Does Social Media Marketing Attract & Convert Customers? | access control systems | Scoop.it

Today, the entire business community is aware of the fact that social media marketing (SMM) is a hugely rewarding way to retain existing customers.... Social Media has remarkably altered the way people connect, interact, and share information. Facebook, Twitter, Pinterest, and LinkedIn are the most prominent sites where social interactions constantly take place. SMM may be defined as a method to profitably use social media to build relationships, obtain repeat business, and attract to convert prospects through friends sharing with friends. In short, SMM is word-of-mouth powered publicity leading to enlargement of customer-base. SMM means connecting with customers and prospects where they hang out online and actively participate in conversations about the topics most interesting to them. Remember, there are already ongoing conversations between your customers and prospects and it is up to you to take advantage. As a rule, people like doing business with people they know and transact business with people they trust. Though prospects are available aplenty, successfully connecting with them calls for a well-conceived and meticulously executed strategy....


Via Jeff Domansky
Kenneth Carnesi's insight:

Not only to attract; but to retain.

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Jeff Domansky's curator insight, May 3, 2013 4:21 PM

Good thoughts on how social marketing works and how it can be an important part in your overall marketing strategies.

Kenneth Carnesi's comment, May 9, 2013 9:11 AM
Thank you for your comments guys. Very insightful and excellent contributions.
Mondfee's comment, May 9, 2013 10:44 AM
Ditto that.....thanks from me as well.
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What Payments Did On Its Summer “Vacation”

What Payments Did On Its Summer “Vacation” | access control systems | Scoop.it
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What the iPad taught me about the future of payments

What the iPad taught me about the future of payments | access control systems | Scoop.it
My son is a digital artist. A graphic tablet and a workstation are the tools of his trade. About a week ago, his machine started to exhibit weird behaviors: unexpected shutdowns, slow response and seemingly random error messages.
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Trends Of The Week

Trends Of The Week | access control systems | Scoop.it
Over the past week, PYMNTS.com’s brief’s coverage in this newsletter has spanned a broad variety of issues.
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Europe Gains Western Union Money Transfer Options

Europe Gains Western Union Money Transfer Options | access control systems | Scoop.it
Western Union announced on Tuesday (Aug. 26) that it had expanded its online and mobile money transfer options into Austria,Belgium,Germany, the Netherlands and the United Kingdom.
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New Deal Brings IT Services And Cloud-Based Travel Management Together

New Deal Brings IT Services And Cloud-Based Travel Management Together | access control systems | Scoop.it
IT services firm Sonata Software announced earlier this week that it purchased a majority stake in cloud-based travel management company Rezopia Inc.
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Mobile’s Impact on Bank Branches

Mobile’s Impact on Bank Branches | access control systems | Scoop.it
Bank branches in the U.S., which have been closing at a rapid pace as retail banks try to cut costs, are actually rising in popularity among customers, Payments Cards and Mobile reported.
According to a survey of 1,000 U.S.
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Amazon Fire Sales Ice Cold

Amazon Fire Sales Ice Cold | access control systems | Scoop.it
Amazon has sold only 35,000 of its new Fire phones in the first 20 days after it went on sale in July, according to data crunched by the U.K.’s Guardian newspaper.
Amazon doesn’t release sales figures for any of its devices.
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Visa payWave’s Transaction Milestone

Visa payWave’s Transaction Milestone | access control systems | Scoop.it
Visa’s contactless payWave cards were used for more than 2 million transactions in Singapore during July 2014—more than 21.5 percent of all Visa card-present transactions for the month, e27.co reported.
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McDonald’s Uses Digital To Drive Foot Traffic

McDonald’s Uses Digital To Drive Foot Traffic | access control systems | Scoop.it
McDonald’s is going national with a mobile ordering and payment app, offering music and video downloads, and expanding online loyalty programs in an effort to increase sales at U.S. restaurants, according to Adweek.
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AmEx Agrees To Pay Millions For Unauthorized Interest Hike

AmEx Agrees To Pay Millions For Unauthorized Interest Hike | access control systems | Scoop.it
American Express will pay between $4 million and $6 million to settle claims that it increased consumers’ fixed-interest rates to a higher, variable rate without permission or notification, Law360 reported.
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As The Fed Works To Improve B2B Payments, Payments Industry In Position To Help

As The Fed Works To Improve B2B Payments, Payments Industry In Position To Help | access control systems | Scoop.it
In June, Federal Reserve Financial Services hosted a series of town hall meetings to discuss a variety of initiatives designed to improve B2B transactions, along with P2Ppayments.
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Payment Firm Partners With Lender To Power SME Financing

Payment Firm Partners With Lender To Power SME Financing | access control systems | Scoop.it
Global payment provider Worldpay and lending firm OnDeckannounced on Wednesday (Aug. 20) that they partnered together to small and mid-sized firms get access to financing.
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Partnership Will Boost International Wire Transfer Options

Partnership Will Boost International Wire Transfer Options | access control systems | Scoop.it
Global payment and risk management firm Cambridge Mercantile Group announced on Tuesday (Aug. 19) that it had partnered with Aptys Solutions to let Aptys clients access Cambridge’s online platform for international wire transfers.
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Is Amazon Quietly Getting Into The Lending Business?

Is Amazon Quietly Getting Into The Lending Business? | access control systems | Scoop.it
It’s no secret that following the trail of hiring announcements can often signal the strategic directions of a company. The more quiet the announcement, the more it tends to reveal.
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Visa Cuts License Deal To Boost CRM

Visa Cuts License Deal To Boost CRM | access control systems | Scoop.it
Visa has cut a deal to license TrialPay’s transactional advertising platform for a loyalty and offers program, the card brand announced in a Visa Tumblr post.
Visa invested in TrialPay as part of a $40 million Series C funding round in January 2012.
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Morpho unveils touchless fingerprint scanner, Milestone for TSA's PreCheck - SecureIDNews

Morpho unveils touchless fingerprint scanner, Milestone for TSA's PreCheck - SecureIDNews | access control systems | Scoop.it
SecureIDNews
Morpho unveils touchless fingerprint scanner, Milestone for TSA's PreCheck
SecureIDNews
Finger on the Fly delivers security through multi finger matching, and fast touchless convenience.
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EMV Company To Acquire EFT Source

EMV Company To Acquire EFT Source | access control systems | Scoop.it
Financial services and EMV card production firm CPI Card Group will acquire EFT Source, Inc., according to an EFT announcement.
EFT specializes in turnkey card programs and personalization services for ATM and debit cards for financial institutions.
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Apple’s iWatch Values Brains Over Beauty

Apple’s iWatch Values Brains Over Beauty | access control systems | Scoop.it
Apple’s long-rumored iWatch will have to work as a fashion accessory, but more important are the implications of iOS-based wearables on the accessibility and ubiquity of data, suggests David Willson at Seeking Alpha.
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Square Cash Takes The Next (Mobile) Step

Square Cash Takes The Next (Mobile) Step | access control systems | Scoop.it
Square has upgraded its Square Cash P2P payment app with the ability to send payments via text messages, and raised the ante in its competition with PayPal-owned Venmo, according to VentureBeat.
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PayPal Makes Back To School Easy For Merchants, With A Global Twist

PayPal Makes Back To School Easy For Merchants, With A Global Twist | access control systems | Scoop.it
PayPal’s new PassPort global portal is designed to connect local merchants with customers around the world—and it’s especially applicable to back-to-school retailing, according to Payment Week.
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New Payments Scam, Same Payments Tool

New Payments Scam, Same Payments Tool | access control systems | Scoop.it
There’s a new twist to the payments scam in which fraudsters pretend to be utilities that want “overdue” bills paid by prepaid cards, according to Electric Co-op Today.
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Coin’s All-In-One-Card Troubles

Coin’s All-In-One-Card Troubles | access control systems | Scoop.it
Coin, the device that looks to stand as an electronic replacement for credit and debit cards, is coming to market.  It will just be arriving somewhat later than originally forecasted.
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Trends Of The Week

Trends Of The Week | access control systems | Scoop.it
Over the past week, PYMNTS.com’s brief’s coverage in this newsletter has spanned a broad variety of issues.
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The Fate Of the U.S. Export-Import Bank Uncertain When Congress Returns From Recess

The Fate Of the U.S. Export-Import Bank Uncertain When Congress Returns From Recess | access control systems | Scoop.it
The fate of the United States Import-Export bank is coming down to the wire as House Republicans are threatening to block the bank’s re-authorization in advance of the September 30th deadline.
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Square Dives Into Data

Square Dives Into Data | access control systems | Scoop.it
Square on Thursday (Aug. 21) rolled out an analytics tool—called Square Analytics—that the firm is positioning as another step to level the playing field for small and medium sized businesses.
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