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If you don’t think the public at large cares about your lack of editorial diligence, you’re wrong.
A no-brainer here.
If you don't pay attention to your messages and the way they are written, customers will question the way you do business as well...
This matters to be a lot. Typos happen, but they should be rare when you are promoting your brand, product, or yourself.
An article like this could inspire a couple different grammar exercises in the classroom. The statistics (and the 'brid' picture) show the importance of proofreading and editing. Students could look for more pictures or come up with scenarios where they make up examples of grammatical errors in the media.