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2015 Social Media Marketing Trends Report

2015 Social Media Marketing Trends Report | Accelerating access to strategic information | Scoop.it
TrustRadius is the site for professionals to share real world insights through in-depth reviews and discussions on business technology products.

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Because, ROI still stays the number 1 priority to increase the company earnings , we're STIL working hard

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Accelerating access to strategic information
You may have billion on datas , but what key figures can you determine
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Performance absolue ?

Performance absolue ? | Accelerating access to strategic information | Scoop.it

On pourrait établir une gradation dans les formes de gestion de portefeuille. Il y a d’abord la gestion indicielle pure qui suit unindice sans s’en écarter. Ensuite, la gestion active suit un indice de référence avec des écarts relativement peu importants selon les convictions du gérant. Plus active encore, la gestion total return permet de gérer un portefeuille en relation avec un indice de référence mais avec la possibilité de s’en écarter fortement. La gestion absolute return ne se réfère à aucun indice, son but étant de battre le taux monétaire. Au bout de la chaîne, nous avons les hedge funds qui utilisent des effets de levier et qui sont gérés « off shore » en essayant de tirer parti des inefficiences des marchés.

 

Penchons-nous sur la gestion absolute return. La gestion absolute return est aussi appeléeperformance absolue. De quoi s’agit-il ? Dans le cadre de cette gestion, le gestionnaire ne se réfère à aucun indice, c’est à dire qu’il ne prend pas l’indice comme base et ne se focalise pas sur les pondérations de cet indice dans tel ou tel secteur. Le but est de dégager une performance positive chaque année calendaire quelle que soit l’évolution des marchés. Cerendement annuel devrait, en tous les cas, être supérieur à un taux de référence sans risque (comme celui des obligations allemandes, par exemple, ou des placements monétaires). D’où son nom de performance absolue.

Dans cette stratégie, les marges d’allocation et la diversification des actifs au sein du portefeuille sont très larges. Ces fonds peuvent investir en actions, en obligations, en devises et en matières premières (par l’intermédiaire d’instruments dérivés sur indices et sous-indices). Des positions courtes sont autorisées. Cela signifie que les gérants essayent aussi de bénéficier des baisses des marchés et l’utilisation de produits dérivés est donc courante dans ce type de gestion. Le gestionnaire peut prendre des positions longues (acheter) et des positions courtes (profiter de la baisse) sur des actions d’un même secteur, par exemple, en achetant et en vendant des futures. On parle alors de stratégie long/short. Grâce aux futures, il peut avoir une plus grande exposition sur les actions. La corrélationaux marchés d’actions est, en principe, relativement faible dans ces portefeuilles. Le risque de perte y est géré de façon pointue.

 

Malgré l’utilisation de produits dérivés, ces fonds ne s’apparentent pas à des fonds de couverture ou « hedge funds ». Ces fonds suivent une politique de stock-picking tout en assurant une diversification sectorielle et parfois géographique. Les gestionnaires s’imposent également des limites pour ne pas être, à certains moments, surexposés sur certains secteurs. Ces fonds génèrent donc une volatilité moindre qu’un fonds classique. Les gestionnaires adaptent continuellement les actifs des fonds en fonction de l’évolution des marchés pour obtenir des rendements stables et corrects sur le long et moyen terme.  Ils couvrent leur risque grâce à l’utilisation de produits dérivés et sont donc soucieux d’une certaine préservation du capital.  Ils se situent comme une alternative entre les fonds classiques et les hedge funds.

 

Il faut cependant attirer l’attention sur le fait que ces fonds ne garantissent pas la performance absolue : ils la recherchent. Durant la crise de 2008, nombre d’entre eux ont dégagé des pertes en ligne avec celles du marché. Ces fonds sont donc soumis à un risque de perte en capital. Il faut, dès lors, être attentifs au fait que, dans cette gamme de produits, il y a à boire et à manger. Tous ces fonds ne se valent pas.

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jerome larose's curator insight, November 12, 2015 11:24 AM

@timeislifeeu Nous travaillons dur pour garantir aux gestionnaires que leur stratégie tend vers une performance absolue avec nos algorithmes de #Machinelearning et STIL RISK

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#Finance : Les startups françaises ont levé 759 millions d'euros au ... - Maddyness

#Finance : Les startups françaises ont levé 759 millions d'euros au ... - Maddyness | Accelerating access to strategic information | Scoop.it
Startups françaises : 759 millions d'euros levés au cours du premier semestre pour 244 opérations.
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@timeislifeeu Le cap du milliard bientôt franchi en 2015 #success

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The era of ‘big data’ has arrived for telecoms operators

The era of ‘big data’ has arrived for telecoms operators | Accelerating access to strategic information | Scoop.it
It’s 1956. IBM released its first 5MB hard drive. This was the year that Doris Day was in the music charts with her famous song ‘Que Sera, Sera (Whatever Will Be, Will ...
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How to choose the good metrics !

How to choose the good metrics ! | Accelerating access to strategic information | Scoop.it
Metrics should be easy to understand and use. The variables you’re measuring need to make sense to the people collecting the data, as well as to those using them to make decisions. If metrics are too complicated or convoluted, they probably won’t be that useful. Similarly, if they vary too much across departments (one team measures net ads, while another measures gross ads, for example), it can even drive inconsistent behavior.Metrics should be easily replicated. Marketers should look at data that’s available on a regular basis, so that comparable information can be reviewed from one period to the next. For example, customer purchase behavior is something you’d want to track each month. This sounds simple, but it is often the piece that is hardest to implement, especially in organizations with multiple data sources. In some large companies, point-of-sales data is not fully integrated with CRM and marketing automation systems, or even with customer support databases. So the data can be inconsistent from month to month.Metrics should provide useful, actionable information that impacts the business. Seeing that one of your metrics has gone up or down by 2.3 points tells you something has changed. However, what’s more important is seeing how that change is connected to specific actions and behaviors among employees and customers. For example, customers who are more highly engaged in an online forum or community are more likely to not just purchase a product, but also to evangelize it and to continue to engage with the company. This kind of background data on the customer is therefore a useful metric that directly impacts the business. 

It’s not that marketers don’t want to measure the right things. With a wide variety of advanced, easy-to-implement analytics, it’s easy to be led off track and fall prey to a few pitfalls. The foremost one is measuring what’s easy to track. Just because a lot of web and social media behavior is trackable doesn’t mean you should track it. Much of this data (e.g., clicks on a web link) is too granular to be used for higher-level decisions.

 

 

The same principle applies to copying what others are measuring: a competitor measuring X doesn’t necessarily make it a good reason for you to measure X too. For some organizations, a change in the average order size may mean something significant about the health of the business. For others, though, it’s not the size of the purchase but how frequently customers buy that is more meaningful. It all depends on the larger business goals you’re trying to reach.

 

Marketers also often feel pressure to measure too many things at once, which makes it difficult to determine where to focus. Instead of wasting time gathering “number of” metrics (number of Twitter followers, number of clicks, number of Facebook likes), start looking at the big picture. This means tying marketing campaigns and activities to key organizational goals, like increasing revenue through customer acquisition or growth in wallet share of existing customers.

 

A new follower or like won’t tell you much about people’s purchase behavior, but their downloading a video or requesting a free trial might. These are the metrics you want to be paying more attention to in order to assess whether marketing efforts are moving the business in the right direction.

Understanding which customers are most profitable will also help to focus targeted marketing efforts. The more clearly marketers can identify customer personas and journeys, the easier it will be to track the effectiveness of their targeting.

 

The right metrics, such as calculating the potential lifetime value of various customers, can help you differentiate who is most likely to be profitable over the long term.

jerome larose's insight:

It's important to have an overview of key indicators but choose the good ones is key to take high level and efficient decisions 

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2015 Social Media Marketing Trends Report

2015 Social Media Marketing Trends Report | Accelerating access to strategic information | Scoop.it
TrustRadius is the site for professionals to share real world insights through in-depth reviews and discussions on business technology products.

Via The Fish Firm II
jerome larose's insight:

Because, ROI still stays the number 1 priority to increase the company earnings , we're STIL working hard

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6 Strategies for Managing a Fast Growing Company

6 Strategies for Managing a Fast Growing Company | Accelerating access to strategic information | Scoop.it
Growth is the goal of every startup but when it comes, it brings its own challenges.

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Growth Hacking Tips 1

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Carol Griffiths's curator insight, March 11, 2015 9:23 AM

Grab a Great Mentor!!

 

Stay on Track. Stay Accountable. Focus on the Real Goal. Be Creative and Innovate. Open Communication. Have an End Point.

 

http://mortonkylesalesimprovement.com/the-sales-game-changer-system/

 

 

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[Big Data] Storm/HDInsight : concepts généraux - Time is Life

[Big Data] Storm/HDInsight : concepts généraux - Time is Life | Accelerating access to strategic information | Scoop.it
Storm, APACHE,BIG DATA, NIMBUS, STREAM , TEMP REEL
jerome larose's insight:

Usain Bolt est le plus rapide sur terre ... Normal qu'il soit une référence dans l'ère du temps réel avec Apache Storm. Bientôt notre démo dans Azure !

 

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How Business Intelligence and Business Analytics Drive Business Value

How Business Intelligence and Business Analytics Drive Business Value | Accelerating access to strategic information | Scoop.it
While there is some overlap between business analytics and business intelligence functions, they do differ. Here's how, and what that means for you.
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did you doubt about it ?

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17 Stats You Should Know About Visual Content Marketing in 2015

17 Stats You Should Know About Visual Content Marketing in 2015 | Accelerating access to strategic information | Scoop.it
What does the visual content landscape look like for 2015? Here are 17 statistics that will give you a sneak peek.

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Solvabilité II : Le retour de la problématique du 'look-through' en 2014

Solvabilité II : Le retour de la problématique du 'look-through' en 2014 | Accelerating access to strategic information | Scoop.it
L'accord du Conseil et du Parlement européens sur la directive Omnibus II, le 13 novembre dernier, fixe au 1er janvier 2016 la date d'entrée en vigueur de la réforme Solvabilité II. Voici venu le temps de dépoussiérer la ...
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Etes vous prêt pour le 01/01/2016 ?

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[Machine Learning] Azure Machine Learning : overview - Time is Life

[Machine Learning] Azure Machine Learning : overview - Time is Life | Accelerating access to strategic information | Scoop.it
This article presents the Machine Learning solution from Microsoft: Azure Machine Learning.   Overview      About Machine Learning Herbert Simon, 1975 Turing Award winner and Nobel Prize in economics in 1978, said: « Learning is any process by which a system improves performance from experience ». Machine Learning (often acronymized …
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Enter in the in the CloudMachine Learning . After testing, overview of the Azure Machine Learning Platform ...

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Big Data Variety Means That Metadata Matters

Big Data Variety Means That Metadata Matters | Accelerating access to strategic information | Scoop.it
Of the famous big data Vs, it’s the variety in data that holds the most potential for exploitation. While not everybody has the huge problems of volume and velocity that a Facebook or a high frequency trader has, even the smallest business has multiple data sources they can benefit from [...]
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Understanding how your data sources are built will help you to reach your goal : analyze only relevant information with efficiency to answer your "Big Question"

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[Big Data] HDInsight : implémentation d’un cluster Hadoop avec Azure Powershell - Time is Life

[Big Data] HDInsight : implémentation d’un cluster Hadoop avec Azure Powershell - Time is Life | Accelerating access to strategic information | Scoop.it
Ce billet explique comment créer un cluster Hadoop en utilisant Windows Azure HDInsight, via Azure Powershell et ses cmdlets. Pour comprendre les concepts associés aux Big Data, à Hadoop et à HDInsight, vous pouvez aller ici. Et si vous souhaitez savoir comment implémenter un cluster Hadoop HDInsight via l’Azure Management …
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jerome larose's curator insight, December 20, 2014 6:20 AM

Time is life étudie le potentiel de la nouvelle plate forme tres prometteuse de microsoft dans Azure : a la frontière entre sql server 2014 et hadoop  .... Gagnez du temps sur votre benchmark , jetez un oeil ;)

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Dell buys EMC for $67 billion: Will bigger be better? | ZDNet

Dell buys EMC for $67 billion: Will bigger be better? | ZDNet | Accelerating access to strategic information | Scoop.it
Dell acquires EMC in a deal that creates the largest privately held technology company. The combined entity, which will be run by Michael Dell, is betting scale will sell to enterprises.
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A new huge entity is born !

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Big Data needs Big Quality !

Fortunately, at Time Is Life , we really care about it with STIL RISK !

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European Commission - PRESS RELEASES - Press release - Insurance: European Commission adopts a first package of third country equivalence decisions under Solvency II

European Commission - Press Release details page - European Commission - Press release Brussels, 05 June 2015 The European Commission has today adopted its first third country equivalence decisions under Solvency II, the EU's new prudential regulatory regime which sets out rules to develop a single market for the insurance sector. After receiving equivalence, EU insurers can use
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When 14 #directives become 1 to reduce #risk in the global insurance market @timeislifeeu #defimtl @ericlemieux  

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7 steps to solve complex negotiation

7 steps to solve complex negotiation | Accelerating access to strategic information | Scoop.it
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Preparation (Anticipate as much as you can, 80% of success in negotiation depends on a good preparation);Pre-Negotiation (Position yourself strategically to have more power at the table, long before you seat at the table);Relationship Building (Create as much trust as you can between the parties involved, even if you do not like them, you will need it to share information);Information Exchange (Share as much information as you can, you will need it to understand the problem, remember you both hold part of the information. Do not share your reservation point, your urgency, the value of your exit strategy, or that you do not have a good exit strategy);Revisiting your preparation with this new information (Understand the problem, both parties must understand the problem as well as possible in order to find a solution that works for both);Negotiation (Work together to find potential solution; remember that the best solution can come from either party. Manage effectively the tension between creating and claiming value, remember the outcome has to be fair and at least meet the interesst of the parties acceptably to be sustainable);Agreement (Clearly summarize what you have agreed to, think about what is realistic and necessary in terms of implementation).
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L’entrepreneur qui fait gagner du temps aux entreprises

L’entrepreneur qui fait gagner du temps aux entreprises | Accelerating access to strategic information | Scoop.it
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Parce que le temps est ce que vous en faites ...

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TIME IS LIFE

TIME IS LIFE | Accelerating access to strategic information | Scoop.it
We develop Enterprise Risk Management solutions dedicated to :
* ROI improvement
* On Demand Business analysis
* Compliance with Solvency II , Basel III Key Risk Indicators

We use the latest Microsoft Data Platform tools : SQL SERVER 2014 Enterprise, Windows Azure , HDInsight , and Machine Learning.

Now, what is your business question ...
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Are you ready to speed up your business , accurately ...

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Big Data's Air-Ball: Five Questions About Players That NBA Analytics Can't Answer - Forbes

Big Data's Air-Ball: Five Questions About Players That NBA Analytics Can't Answer - Forbes | Accelerating access to strategic information | Scoop.it
While some teams are obsessed with using advanced metrics, it still doesn't make it any easier when they're trying to crack the code on some big issues involving players.
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do you wanna try ?

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Deploying an Exchange 2013 Hybrid Lab Environment in Windows Azure (Part 22)

Deploying an Exchange 2013 Hybrid Lab Environment in Windows Azure (Part 22) | Accelerating access to strategic information | Scoop.it
In this part 22, we will continue where we left off in part 21. More specifically, we will configure directory synchronization between our Active Directory forest and our Azure Active ...

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let's exchange now !

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IHESI Institut Herbrand d'Etudes Supérieures en Informatique | Carbon-free graduate studies in Computing

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jerome larose's curator insight, October 3, 2014 9:57 AM

Vous souhaitez disposer des meilleurs consultants pour vos projets d'analyse de données ,  ou devenir l'un des meilleurs consultants , devenez partenaire ou inscrivez vous 

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8 Pinterest Statistics You Can't Ignore

8 Pinterest Statistics You Can't Ignore | Accelerating access to strategic information | Scoop.it
There are a lot of things you might not know about Pinterest. Here are 8 Pinterest statistics that serve to strengthen your ongoing marketing efforts.

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[Big Data] HDInsight : upload de données vers Hadoop avec Azure Storage Explorer, Azure Powershell ou Sqoop - Time is Life

[Big Data] HDInsight : upload de données vers Hadoop avec Azure Storage Explorer, Azure Powershell ou Sqoop - Time is Life | Accelerating access to strategic information | Scoop.it
Ce billet fournit quelques exemples pratiques d’upload de données vers Hadoop HDInsight. Pour comprendre les concepts associés aux Big Data, à Hadoop et à HDInsight, vous pouvez aller ici.   Avant de commencer… HDInsight utilise Windows Azure Blob Storage (WABS) pour stocker des données au sein d’un cluster Hadoop. Dans …
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Un nouvel article pour illustrer la puissance d'Azure et son interopérabilité avec Hadoop !

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