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Developing a social media strategy: Tweets, pins, and posts with a purpose | College & Research Libraries News

Developing a social media strategy: Tweets, pins, and posts with a purpose | College & Research Libraries News | academic libraries | Scoop.it

Photo caption:  Tweeting resources for a writing class.

 

After the initial thrill of creating an account, or the rush of seeing your follower count tick upward, social media can lose its excitement. As a result, in many libraries, especially when seemingly more pressing demands or staffing shortages arise, social media becomes an afterthought. It then loses its social qualities and, instead of cultivating interaction, it becomes just another media channel to infrequently promote services and events.1 Successful social media accounts curate relevant content and engage their audiences.2 But before any of that can happen, we’ve found it’s important to take a step back and think carefully about your purpose for using social media.

 

Our experience comes from a small academic library with a culture that encourages experimenting with new technologies. The library includes 22 enthusiastic staff members, many of whom are interested in social media personally and professionally. As a result, we created a number of social media accounts, ten at present count, without thoughtfully considering how we planned to use and maintain them in the future. This was problematic because we weren’t making meaningful connections or engaging our audience. At the time, we lacked consistency in activity and content, had no policy to help define our intentions, and no strategy. As we took stock of our social media accounts, we began to question our purpose on social media. The following outlines characteristics of successful social media programs based on our own research and experience.


Via Valerie Hawkins, Library, American Library Association, Eleftheria Koseoglou
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Common Core 101 for Academic Librarians | From the Bell Tower - Library Journal

Common Core 101 for Academic Librarians | From the Bell Tower - Library Journal | academic libraries | Scoop.it
Common Core 101 for Academic Librarians | From the Bell Tower Library Journal steven bell newswire Common Core 101 for Academic Librarians | From the Bell Tower The Common Core is said to be the most radical innovation to public education in a...
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The Everything Library | Library Babel Fish @insidehighered

The Everything Library | Library Babel Fish @insidehighered | academic libraries | Scoop.it
"Academic libraries are used by nearly all college students even when the Internet is more familiar & easier to use" http://t.co/23DsSjnxkZ
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You Can Now Borrow an Aerial Drone From a Library in South Florida

You Can Now Borrow an Aerial Drone From a Library in South Florida | academic libraries | Scoop.it
A Florida library will now allows patrons to check out an aerial drone. (Academic libraries have DRONES? I'm in the wrong area of the profession!
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MOOCs’ disruption is only beginning - The Boston Globe

MOOCs’ disruption is only beginning - The Boston Globe | academic libraries | Scoop.it
To outpace fellow institutions in the game of college rankings, schools have improved classrooms, updated technology, sponsored faculty research, increased administrative overhead, and decked out residence halls and dining facilities. Costs have spiralled out of control. Through policy governments have only enabled people to afford the costs rather than incentivizing institutions to make the cost of education more affordable to people. Fortunately, the mania around MOOCs has jump-started several meaningful conversations in the opposite direction.
Via Ralph Springett
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Ralph Springett's curator insight, June 9, 5:30 PM

In time affordable quality online accredited education offers will increase. The global financial crisis coupled with the MOOC hype (and capability) may have tipped the employer's mindset about online education. 

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Versal - Build free interactive courses

Versal - Build free interactive courses | academic libraries | Scoop.it
Versal brings knowledge to life. For the first time, create and publish amazingly engaging online learning experiences - no coding required. From homework and classroom exercises, to product tutorials and corporate training, to yoga and computer programming, Versal is flexible, powerful, and open to everyone.
Via Nik Peachey
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Amélie Silvert's curator insight, June 16, 12:21 PM

for flipped classrooms

MFaculty's curator insight, June 18, 7:35 AM

Another potential presentation took to give continue management systems a run for the money...

Ramon Pavia's curator insight, June 18, 8:23 AM

If you want to build up an interactive course, check out this tool

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Academic 15: Evaluating library and IT staff responses to disruption and change in higher education | Stephens | First Monday

Academic 15: Evaluating library and IT staff responses to disruption and change in higher education
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eLearning Course or Job Aid: Which do your Learners Need?

eLearning Course or Job Aid: Which do your Learners Need? | academic libraries | Scoop.it
Most L&D departments are shifting from just sit down and take this course to just-in-time learning. eLearning is still important, yes, but we are seeing these trends grow:
Via Ralph Springett
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Ralph Springett's curator insight, March 25, 3:45 PM

Understanding and delivering to your learner's needs. The same thinking applies to learning resources.

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The promise of academic libraries

The promise of academic libraries: Turning outward to transform campus communities http://t.co/XgF2q7UNIf
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Libraries Test a Model for Setting Monographs Free – Wired Campus - Blogs - The Chronicle of Higher Education

Libraries Test a Model for Setting Monographs Free – Wired Campus - Blogs - The Chronicle of Higher Education | academic libraries | Scoop.it
#Libraries Test a Model for Setting #Monographs #Free http://t.co/M4bKIqzpoJ via @chronicle @KUnlatched #academic #education
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Mobile Technology for Academic Libraries - why optimize? | SwetsBlog

Mobile Technology for Academic Libraries - why optimize? | SwetsBlog | academic libraries | Scoop.it
Mobile use is rising, and to continue meeting the needs of their users, libraries must optimize their websites and content for mobile access. Find out why in this introductory guide. (Mobile Technology for Academic Libraries - why optimize?
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Four Futures for Academic Libraries - Guest Post #4for14

Four Futures for Academic Libraries - Guest Post #4for14 | academic libraries | Scoop.it
Four areas for the future of Academic Libraries Creativity Value Data Collaboration Guest Post by Dr. Stacey Greenwell, Associate Dean, Academic Affairs and Research at the University of Kentucky L...

Via Tammy Morley
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Tammy Morley's curator insight, February 7, 12:16 AM

Keynote for VALA 2014

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180 MOOCs to Start the New Year (Is This the Crest of the Wave?)

180 MOOCs to Start the New Year (Is This the Crest of the Wave?) | academic libraries | Scoop.it
If you haven’t tried a free MOOC, I’d do it sooner than later. In recent weeks, the whole MOOC project took a hit when a University of Pennsylvania study found what was becoming empirically obvious — that MOOCs generally have very low participation and completion rates, and what’s more, most of the students taking the courses are “disproportionately educated, male, [and] wealthy,” and from the United States..
Via Ralph Springett
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CUNY Helps Libraries Take Stock

CUNY Helps Libraries Take Stock | academic libraries | Scoop.it
On June 6, the City University of New York (CUNY) held its first library assessment conference.
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How should academic libraries communicate their own value?

How should academic libraries communicate their own value? | academic libraries | Scoop.it
Libraries are not synonymous for a 'large undergraduate study hall'. Instead, they can provide vital support to research and teaching roles, says Stephen Barr

Via Afroditi Fragkou, toraki
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BiblioBoard Pushes Libraries into the Digital Age

BiblioBoard Pushes Libraries into the Digital Age | academic libraries | Scoop.it
Biblioboard is an ebook lending platform for libraries. Compared to Netflix by USA Today, the platform gives users instant access to library ebooks via web and mobile channels, enabling libraries to compete in an increasingly digital world.
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Academic Movers 2014: In-Depth with Emily Drabinski - Library Journal

Academic Movers 2014: In-Depth with Emily Drabinski - Library Journal | academic libraries | Scoop.it
Library Journal Academic Movers 2014: In-Depth with Emily Drabinski Library Journal In the latest of our In-Depth Interviews with Library Journal Movers & Shakers from academic libraries, we caught up with Long Island University (LIU) Brooklyn...
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PixTeller - Poster Maker and Quotes for your class

PixTeller - Poster Maker and Quotes for your class | academic libraries | Scoop.it
“Create targeted image quotes, personalized greeting cards, beautiful posters or any amazing image you wish on PixTeller.com.”
Via Tom D'Amico (@TDOttawa)
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Alexandru Roznovat's curator insight, August 26, 4:15 PM

PixTeller gives you infinite possibilities to put your imagination at work and give more power and visibility to your words and images.

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E-books in academic libraries: Challenges for sharing and use

“#eBooks in academic libraries: Challenges for sharing and use http://t.co/sbSGgtxhzh”;
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The fully automated bibliography, research, citation, and internet highlighting tool.

The fully automated bibliography, research, citation, and internet highlighting tool. | academic libraries | Scoop.it
Our innovative academic research platform allows students and researchers to save, organize, and automatically cite online or offline information throughout the duration of the writing process, and store content privately or aggregate it by topic to be shared with the community
Via Nik Peachey
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Ludmila Smirnova's curator insight, June 2, 9:30 PM

It looks like a very useful tool!

Margarita Parra's curator insight, June 2, 11:00 PM

Useful!

Daniel Compton's curator insight, June 14, 12:25 PM

Excellent resource

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Why We Weed: Book Deselection in Academic Libraries

Why We Weed: Book Deselection in Academic Libraries | academic libraries | Scoop.it
Weeding - withdrawing books from the library's collection - is one those dreaded librarian tasks. It usually sits on the back burner - other projects are often more pressing, or it's simply being a...
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100 Extensive University Libraries from Around the World that Anyone Can Access

100 Extensive University Libraries from Around the World that Anyone Can Access | academic libraries | Scoop.it
“ Universities house an enormous amount of information and their libraries are often the center of it all. You don't have to be affiliated with any university to take advantage of some of what they h...” "From digital archives, to religious studies, to national libraries, these university libraries from around the world have plenty of information for you. There are many resources for designers as well. Although this is mainly a blog that caters to designers and artists I have decided to include many other libraries for all to enjoy. - Digital libraries - International Digital libraries - Books & texts - Medical libraries - Legal libraries - National Libraries of Europe - World Religion libraries - Specialized Collections - Academic Research - American Universities - International Universities
Via Karen du Toit, Tammy Morley, Ingrid Thomson, Ayla Stein
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Users Don’t Know What Libraries Are Talking About, Studies Find

Users Don’t Know What Libraries Are Talking About, Studies Find | academic libraries | Scoop.it
“Doing research on users understanding library language led me to this. Totally citing it in my upcoming report http://t.co/UJ4lP3JrNT #libux”
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100 Extensive University Libraries from Around the World that Anyone Can Access

100 Extensive University Libraries from Around the World that Anyone Can Access | academic libraries | Scoop.it
Universities house an enormous amount of information and their libraries are often the center of it all. You don't have to be affiliated with any university to take advantage of some of what they h...

 

"From digital archives, to religious studies, to national libraries, these university libraries from around the world have plenty of information for you. There are many resources for designers as well. Although this is mainly a blog that caters to designers and artists I have decided to include many other libraries for all to enjoy.

 

- Digital libraries

- International Digital libraries

- Books & texts

- Medical libraries

- Legal libraries

- National Libraries of Europe

- World Religion libraries

- Specialized Collections

- Academic Research

- American Universities

- International Universities

 


Via Karen du Toit, Tammy Morley
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Helen Lynch's curator insight, September 22, 2013 4:50 AM

Very useful list...

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The Mission of Librarians is to Empower - The Digital Shift

The Mission of Librarians is to Empower - The Digital Shift | academic libraries | Scoop.it
empower - give (someone) the authority or power to do something – Oxford Dictionary of American English Someone whom I greatly admire recently set me thinking about the mission of librarians. David Lankes has that effect on many of us.
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