(2013). Why do academics blog? An analysis of audiences, purposes and challenges. Studies in Higher Education: Vol. 38, The purposes of higher education: responses from a globalized world, pp. 1105-1119. doi: 10.1080/03075079.2013.835624
"... Blogs are still the centre of serious online academic communication but there is still a long way to go until the Republic of Blogs is established and academic blogging moves from being a spare time activity to a mainstream output. ... "
Twitter is a micro-blogging social media platform for short messages that can have a long-term impact on how scientists create and publish ideas. We investigate the usefulness of twitter in the development and distribution of scientific knowledge.
Social media is no longer a new thing. But to scientists it still might be. There are few who are starting to take advantage of social media for professional reasons.
Melissa A. Venable's insight:
"Twitter can move conversations from the university lounge to a much larger network of scientists on social media." Microblogging can extend reach, This article also includes a helpful infographic: "the role of Twitter in science publication and communication."