A content curation primer. Benefits, tools, possible goals, tools, usage cases, data and resources regarding content curation.
A good overview to get you started with content curation. For example goals:
Become a trusted filter and source of valuable and relevant information in a world of noise and thus in a sense, whatever channels you use, become the media by turning these channels into reliable information sources. They key to succeed: focus and audience-centricity.Display thought leadership. Thought leadership nowadays is typically associated with being an influencer, blogger, content creator or well-known person. However, it’s not about that. Real thought leaders are subject matter experts sharing their real experiences and expertise, and answering to questions their target groups and buyer personas have. Knowing where the good information sits can be as valuable as creating it sometimes if you use it to provide value to others.
Content curation is not only for brands. In contrast, it is for you! It is for developing your own personal brand: as a researcher, as a professional, as an academic, as a talent.
Start to curate content. This article gets you started, and at the end mentions some tools you can use.
Really, start your own blog. This piece describes the benefits of blogging (developing voice, collecting academic credentials - I stand to my claim that in not more than 10 years academic blogging and social media influence will be a criterion in tenure and hiring decisions!) and it discusses how blogging differes from other academic writing.
This post is full of great advice, from what topic / advisor to pick, minimizing class work and volunteering, and even a license to take a day per week off. A little bit top-heavy, since all tips are quite abstract. I also think that for many schools your performance in class will make adifference when it comes to internal rankings. But great read!
Keep reading for a few ideas about how to make your audience care about what you have to say while enticing them to respond to your posts. After all, social media efforts aren’t nearly as powerful if they’re mostly one-sided conversations.
Anoter good reason for academics to blog: If a small charity can trade its blog up into national news coverage, what can you do with your research? As an academic you have influence, first and foremost among your peers and in the classroom. Think about how you can shape the world if you extend your influence into the world through social media?
This post is by Evelyn Tsitas, who is, amongst other things, completing a PhD at RMIT about werewolves, vampires and the nature of being human (yes, I have Topic Envy). The idea for this post emerg...
This post is a wonderful call-to-action: All you young scholars out there today, those of you who are working on their PhDs, who are early in their career, who still have to make it - it is time to become a networked academic! And this means you have to develop an online persona or brand: be active on social media and have your own blog. After all, in the 21st century it is"promote or perish".
Here are the best parts of this post:
"Learning how to put on a public persona online is the key to promoting your work. It is also easier if you stand back and see yourself as a brand, rather simply a single product like a thesis, exhibition or book. To do this, I ask students not to focus on the one thing they are working on, but all they have to offer and what makes them unique. I get them to do a SWOT analysis, which might seem odd to creative people.
How can you use your research skills to become a public intellectual, rather than a one-monograph wonder? By doing your SWOT, and knowing your brand. Postgraduate students have to narrow their focus for their doctorates. I encourage them to think widely about how to apply their broad areas of expertise to the marketplace. And figure out how to leverage what they know into what is topical, newsworthy and current.
It is very 20th century to rely on getting a book contract and think that’s all there is to having a writing career. Or landing a lecturing or research position and believing you can avoid having to dirty your hands by constantly selling your ideas to the world. This is the 21 st century, and you need to play by the new rules. The academic adage is not longer just publish or perish. It is promote or perish."
After 12 months of being a blogger, I reflect on academiPad and give a preview on the next 12 months to come.
Blogging helps you to get notice online. You should blog about your research and/or teaching, but you can also blog about anything in order to achieve better ranks in search engines. This is my own story of how blogging for academiPad got me started into a new world of marketing.
"The future of you depends on your ability to be a brand, a change agent, and a link to useful information. Paying attention to your personality and managing your reputation (how others see you) will turn you into a successful brand; paying attention to your ideas and defying the status quo will help you become a change agent; and bridging the gap between social knowledge and collective interests will turn you into a hyperconnector."
Why is social media so important? More people are using social media through their mobile phones, computers, and tablets than talking, calling, emailing an (Simple Steps to Creating an Effective Social Media Strategy: Why is social media so...
I really liked Sir Robinson's contrast between a culture of compliance and a culture of creativity, when discussing standardized testing. Also, notice how this is a master storyteller at work: his main point of "creative possibilities" is presented using a story about the Death Valley being in blossoms in Spring 2005. A Dormant Valley, not Death Valley.
VideoSisyphus the Titan pushing his infamous boulder up the hill; image credit Wikipedia “There is always room, if only in one’s own soul, to create a spot of Paradise, crazy though it may sound.” --Henry Miller, Preface to Stand Still Like the Hummingbird...
This is a must read for everybody who needs to be creative - that is everybody. Some tips include carving out time, making this non-negotiable, and recognizing that you have to work yourself into your creative zone are only some of the things discussed. Plus you get to watch a video on the topic from John Cleese - come one, JOHN CLEESE! Great read!!
Whatever your field, you want to engage with others and exchange ideas. Tweetchat are not a perfect way to do this, but they are ot to be discounted either. Here is a massive list for you to check out what tweetchats are important for you, and when they are on. If you don't find anything for you, which I doubt, then start your own! :)
Maria presents very strong arguments in this post for why blogging is a very important part of academic life, something that should start in grad school. It helps you practice your writing, develop and research ideas that span disciplinary boundaries, and helps you to clearly explain your research ideas. If one idea is missing in this wonderful writing is that blogging also helps you to brand yourself as a researcer. I am convinced that, sometime in the near future, your "social impact" will be a small but growing decision criterion for hiring, renewal and tenure decisions alongside the traditional research, teaching and service.
Marketplace teamed up with The Chronicle of Higher Education to ask employers what they look for in job candidates
Employers are unhappy with the quality of college grads we are producing. What is one of the things that is missed the most? The ability to think for oneself, to develop ideas and to support them with reason and fact:
“We do that because we ask them to look at the process – the abstract process – of organizing ideas”.
I think my Real World Learning approach and rigurously pushing my students to orient and substantiate their ideas with theories and frameworks is going the right way.
Bad news: studies show that creatives are often overlooked as leaders. Good news: the bias can be overcome.
I had this discussion in class today that analytical skills aren't enough to succeed in the business world, but that one needs to show something else, too. I was aiming for creativity, but a student offered leadership. Fair point! Then I came across this article, which pitches these two skills against each other. For all you creatives out there, here is something to keep in mind to remind others of how great leaders we are!
This is how I updated my teaching methodology to radically embrace Real World Learning, Collaborative Learning, and Student Empowerment... and what technology I am using to create a digitally enriched learning environment.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.