This post is by Evelyn Tsitas, who is, amongst other things, completing a PhD at RMIT about werewolves, vampires and the nature of being human (yes, I have Topic Envy). The idea for this post emerg...
This post is a wonderful call-to-action: All you young scholars out there today, those of you who are working on their PhDs, who are early in their career, who still have to make it - it is time to become a networked academic! And this means you have to develop an online persona or brand: be active on social media and have your own blog. After all, in the 21st century it is"promote or perish".
Here are the best parts of this post:
"Learning how to put on a public persona online is the key to promoting your work. It is also easier if you stand back and see yourself as a brand, rather simply a single product like a thesis, exhibition or book. To do this, I ask students not to focus on the one thing they are working on, but all they have to offer and what makes them unique. I get them to do a SWOT analysis, which might seem odd to creative people.
How can you use your research skills to become a public intellectual, rather than a one-monograph wonder? By doing your SWOT, and knowing your brand. Postgraduate students have to narrow their focus for their doctorates. I encourage them to think widely about how to apply their broad areas of expertise to the marketplace. And figure out how to leverage what they know into what is topical, newsworthy and current.
It is very 20th century to rely on getting a book contract and think that’s all there is to having a writing career. Or landing a lecturing or research position and believing you can avoid having to dirty your hands by constantly selling your ideas to the world. This is the 21 st century, and you need to play by the new rules. The academic adage is not longer just publish or perish. It is promote or perish."