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Navigating Academia in the 21st Century: Reflections on self-branding, connectivity, and changing the world
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Content curation: overview, benefits, goals and tools

A content curation primer. Benefits, tools, possible goals, tools, usage cases, data and resources regarding content curation.
academiPad's insight:

A good overview to get you started with content curation. For example goals:

 

Become a trusted filter and source of valuable and relevant information in a world of noise and thus in a sense, whatever channels you use, become the media by turning these channels into reliable information sources. They key to succeed: focus and audience-centricity.Display thought leadership. Thought leadership nowadays is typically associated with being an influencer, blogger, content creator or well-known person. However, it’s not about that. Real thought leaders are subject matter experts sharing their real experiences and expertise, and answering to questions their target groups and buyer personas have. Knowing where the good information sits can be as valuable as creating it sometimes if you use it to provide value to others.

Content curation is not only for brands. In contrast, it is for you! It is for developing your own personal brand: as a researcher, as a professional, as an academic, as a talent.

 

Start to curate content. This article gets you started, and at the end mentions some tools you can use.

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So You Want to Blog (Academic Edition) | Inside Higher Ed

So You Want to Blog (Academic Edition) | Inside Higher Ed | academia | Scoop.it
academiPad's insight:

Really, start your own blog. This piece describes the benefits of blogging (developing voice, collecting academic credentials - I stand to my claim that in not more than 10 years academic blogging and social media influence will be a criterion in tenure and hiring decisions!) and it discusses how blogging differes from other academic writing.

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Trading Up The Chain: How To Make National News in 3 Easy Steps (Ex...

An exclusive graphic from TMIL, brought you you by AMP Energy. For more on the bestselling book: http://amzn.to/LDpleO

Via Ana Cristina Pratas
academiPad's insight:

Anoter good reason for academics to blog: If a small charity can trade its blog up into national news coverage, what can you do with your research? As an academic you have influence, first and foremost among your peers and in the classroom. Think about how you can shape the world if you extend your influence into the world through social media?

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Ana Cristina Pratas's comment, April 20, 2013 12:31 PM
Very good points Joachim! Absolutely agree with you.
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Too posh to promote?

Too posh to promote? | academia | Scoop.it
This post is by Evelyn Tsitas, who is, amongst other things, completing a PhD at RMIT about werewolves, vampires and the nature of being human (yes, I have Topic Envy). The idea for this post emerg...
academiPad's insight:

This post is a wonderful call-to-action: All you young scholars out there today, those of you who are working on their PhDs, who are early in their career, who still have to make it - it is time to become a networked academic! And this means you have to develop an online persona or brand: be active on social media and have your own blog. After all, in the 21st century it is"promote or perish".

 

Here are the best parts of this post:

 

"Learning how to put on a public persona online is the key to promoting your work. It is also easier if you stand back and see yourself as a brand, rather simply a single product like a thesis, exhibition or book. To do this, I ask students not to focus on the one thing they are working on, but all they have to offer and what makes them unique. I get them to do a SWOT analysis, which might seem odd to creative people.

 

How can you use your research skills to become a public intellectual, rather than a one-monograph wonder? By doing your SWOT, and knowing your brand. Postgraduate students have to narrow their focus for their doctorates. I encourage them to think widely about how to apply their broad areas of expertise to the marketplace. And figure out how to leverage what they know into what is topical, newsworthy and current.

 

It is very 20th century to rely on getting a book contract and think that’s all there is to having a writing career. Or landing a lecturing or research position and believing you can avoid having to dirty your hands by constantly selling your ideas to the world. This is the 21 st century, and you need to play by the new rules. The academic adage is not longer just publish or perish. It is promote or perish."

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The Future of You

The Future of You | academia | Scoop.it
Three trends reshaping your career.
academiPad's insight:

"The future of you depends on your ability to be a brand, a change agent, and a link to useful information. Paying attention to your personality and managing your reputation (how others see you) will turn you into a successful brand; paying attention to your ideas and defying the status quo will help you become a change agent; and bridging the gap between social knowledge and collective interests will turn you into a hyperconnector."

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Melissa Terras' Blog: Is blogging and tweeting about research papers worth it? The Verdict

Melissa Terras' Blog: Is blogging and tweeting about research papers worth it? The Verdict | academia | Scoop.it
academiPad's insight:

Read about this incredibly well researched success story about blogging and tweeting about your published research papers. One more reason to be a social academic - with hard proof.

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Developing Your Personal Brand as an Educator

Developing Your Personal Brand as an Educator | academia | Scoop.it
Over the past sixteen months that #BYOTchat has been in existence, one the coolest things that has happened is that the chat has evolved to more education-centric than tool-centric.  This week, we ...

Via Ana Cristina Pratas
academiPad's insight:

A good starting point for getting more serious with self-branding as an educator and/or researcher

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Ken Morrison's comment, May 9, 2013 10:49 PM
Hi Jenn, I don't know you but it probably is not too late. Actually, you have have the 'mystique' factor where other people would be much more interested than you expect to learn more about you. Use branding to give people a taste of who you are. Easier said than done. I have met some people face-to-face who I had followed online. I was surprised at how shy they were. I don't know if you are shy or not? But in the cases I am thinking of, because of their personal branding, we had many common things to talk about.
Jenn Alevy's comment, May 10, 2013 2:37 AM
Thank you Ken for that feedback. I am not shy, lol, I do love my avatar, created by a former student, I love hobbits because I was born on Bilbo and Frodo's birthday and brought up with my dad telling me stories of them when I was little. I work with kids and don't use the brand around them that much but do with my peers. I have yet to find another moniker that is not taken and suits me. Maybe that means I should keep hobbitlibrarian.
Jenn Alevy's comment, May 10, 2013 2:40 AM
On a side not Ken, my folks went to Emporia State back in the 60's
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The Rules of Engagement: 3 Tips to Hook your Social Media Audience

The Rules of Engagement: 3 Tips to Hook your Social Media Audience | academia | Scoop.it
Keep reading for a few ideas about how to make your audience care about what you have to say while enticing them to respond to your posts. After all, social media efforts aren’t nearly as powerful if they’re mostly one-sided conversations.

Via Susan Bainbridge
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John Michel's curator insight, April 7, 2013 7:52 AM

As you become more comfortable with social media you’ll discover it only takes a few minutes per day to generate content that resonates with users. However, you can’t stop there. It’s also necessary to monitor your pages and respond back to comments or compliments that you receive.

MONICA LOPEZ SIEBEN's curator insight, April 7, 2013 11:33 PM

Tres importantes recomendaciones para mejorar la implicación de las personas en nuetsra web.

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Academics' Online Presence Guidelines Handbook


Via Susan Bainbridge
academiPad's insight:

This is a very comprehensive guide (28 pages), but it is absolutely worth spending some time with!

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Catherine Smyth's curator insight, April 2, 2013 4:12 PM

Although this resource focuses on academics' online presence, the principles are relevant to wider community. Think about your online presence as: 1)your digital footprint (your active contribution andinteraction with the online world, that is, content that you add to the web,profiles that you set up, and comments you make on blogs and news articles); AND 2) your digital shadow (the content about you that is posted and uploaded by others as well as automatically generated and collated content). The authors of this handbook argue you should try and maximise the former and watch the later,especially as it is difficult to control.

academiPad's comment, May 10, 2013 12:36 PM
This looks really great!
Melissa A. Venable's curator insight, May 10, 2013 1:33 PM

Academics' online presence guidelines: A four step guide to taking control of your visibility
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