A content curation primer. Benefits, tools, possible goals, tools, usage cases, data and resources regarding content curation.
A good overview to get you started with content curation. For example goals:
Become a trusted filter and source of valuable and relevant information in a world of noise and thus in a sense, whatever channels you use, become the media by turning these channels into reliable information sources. They key to succeed: focus and audience-centricity.Display thought leadership. Thought leadership nowadays is typically associated with being an influencer, blogger, content creator or well-known person. However, it’s not about that. Real thought leaders are subject matter experts sharing their real experiences and expertise, and answering to questions their target groups and buyer personas have. Knowing where the good information sits can be as valuable as creating it sometimes if you use it to provide value to others.
Content curation is not only for brands. In contrast, it is for you! It is for developing your own personal brand: as a researcher, as a professional, as an academic, as a talent.
Start to curate content. This article gets you started, and at the end mentions some tools you can use.
Really, start your own blog. This piece describes the benefits of blogging (developing voice, collecting academic credentials - I stand to my claim that in not more than 10 years academic blogging and social media influence will be a criterion in tenure and hiring decisions!) and it discusses how blogging differes from other academic writing.
Anoter good reason for academics to blog: If a small charity can trade its blog up into national news coverage, what can you do with your research? As an academic you have influence, first and foremost among your peers and in the classroom. Think about how you can shape the world if you extend your influence into the world through social media?
This post is by Evelyn Tsitas, who is, amongst other things, completing a PhD at RMIT about werewolves, vampires and the nature of being human (yes, I have Topic Envy). The idea for this post emerg...
This post is a wonderful call-to-action: All you young scholars out there today, those of you who are working on their PhDs, who are early in their career, who still have to make it - it is time to become a networked academic! And this means you have to develop an online persona or brand: be active on social media and have your own blog. After all, in the 21st century it is"promote or perish".
Here are the best parts of this post:
"Learning how to put on a public persona online is the key to promoting your work. It is also easier if you stand back and see yourself as a brand, rather simply a single product like a thesis, exhibition or book. To do this, I ask students not to focus on the one thing they are working on, but all they have to offer and what makes them unique. I get them to do a SWOT analysis, which might seem odd to creative people.
How can you use your research skills to become a public intellectual, rather than a one-monograph wonder? By doing your SWOT, and knowing your brand. Postgraduate students have to narrow their focus for their doctorates. I encourage them to think widely about how to apply their broad areas of expertise to the marketplace. And figure out how to leverage what they know into what is topical, newsworthy and current.
It is very 20th century to rely on getting a book contract and think that’s all there is to having a writing career. Or landing a lecturing or research position and believing you can avoid having to dirty your hands by constantly selling your ideas to the world. This is the 21 st century, and you need to play by the new rules. The academic adage is not longer just publish or perish. It is promote or perish."
"The future of you depends on your ability to be a brand, a change agent, and a link to useful information. Paying attention to your personality and managing your reputation (how others see you) will turn you into a successful brand; paying attention to your ideas and defying the status quo will help you become a change agent; and bridging the gap between social knowledge and collective interests will turn you into a hyperconnector."
Keep reading for a few ideas about how to make your audience care about what you have to say while enticing them to respond to your posts. After all, social media efforts aren’t nearly as powerful if they’re mostly one-sided conversations.