Anoter good reason for academics to blog: If a small charity can trade its blog up into national news coverage, what can you do with your research? As an academic you have influence, first and foremost among your peers and in the classroom. Think about how you can shape the world if you extend your influence into the world through social media?
After 12 months of being a blogger, I reflect on academiPad and give a preview on the next 12 months to come.
Blogging helps you to get notice online. You should blog about your research and/or teaching, but you can also blog about anything in order to achieve better ranks in search engines. This is my own story of how blogging for academiPad got me started into a new world of marketing.
Really, start your own blog. This piece describes the benefits of blogging (developing voice, collecting academic credentials - I stand to my claim that in not more than 10 years academic blogging and social media influence will be a criterion in tenure and hiring decisions!) and it discusses how blogging differes from other academic writing.
Maria presents very strong arguments in this post for why blogging is a very important part of academic life, something that should start in grad school. It helps you practice your writing, develop and research ideas that span disciplinary boundaries, and helps you to clearly explain your research ideas. If one idea is missing in this wonderful writing is that blogging also helps you to brand yourself as a researcer. I am convinced that, sometime in the near future, your "social impact" will be a small but growing decision criterion for hiring, renewal and tenure decisions alongside the traditional research, teaching and service.