"Nonprofits are great at collecting data but often fail to share their information in a compelling way. Stories are the answer. With live links to video examples."
See the full SlideShare to find out more about 10 of the most important rules of effective storytelling for causes:Stories are about peopleStories are relevant to your audienceStories are driven by desireStories stir up emotionsStories are fixed in time and spaceStories show, they don't tellCharacters in stories speak for themselvesStories are entertainingStories have a moment of truthStories have clear meaning
Via Karen Dietz, Kim Zinke (aka Gimli Goose)