S-a plictisit deja cam toată lumea de controversele puerile despre includerea bloggerilor în mix-urile de comunicare ale companiilor/agențiilor. Așa că hai - blog, bloggeri, marketing, pr, social media
Crafting a content strategy for social media is just as important as developing a strategy for what is published on the company blog and website. Social media is one of the main megaphones that a company uses to create its overall online presence, which in turn shapes brand recognition and sentiment. Social media has developed to […]
"Facebook users prefer posts about positivity, technology, travel, health, and sports. And if you use the words: Facebook, why, most, or how within your posts, you are more likely to get more likes, shares, and comments.
To show you how you can maximize user engagement, I’ve created an infographic that breaks down what you need to do to get more Facebook traffic.
You don’t have to spend money on Facebook ads to get more traffic to your page. By leveraging the available data, as in this infographic, you can drastically increase your Facebook traffic on your own".
L’Institute for the future (IFTF) a décrit les 10 compétences qui seront nécessaires en 2020 pour être productif. Cette étude se différencie des études habituelles qui cherchent plutôt à établir une typologie des métiers futurs.
What types of people are most likely to share content online? And why are they sharing it?
The following infographic by StatPro categorizes people into six types of sharers: hipsters, careerists, altruists, connectors, boomerangs, and selectives.
Careerists are sharers who "are savvy business networkers and are more likely to share content on LinkedIn," states StatPro, whereas altruists "are helpful, reliable, thoughtful, connected, and only use email to share."
The group that use social networks and emails are selectives, who are "resourceful, careful, and thoughtful." However, hipsters are the least likely of the groups to use email.
The reasons people share online content are various, but the main reason is "value and entertainment."
Changes to Facebook's feeds mean firms' free messages don't always reach customers Chris Vasquez, a product manager at digital video company PopTent, whose clients often post videos to their Facebook pages, put it bluntly: "This really sucks for brands on Facebook." [...] that's exactly what small companies have been told for years - that they should get on board with social media because it was where they could reach their target customers without paying for ads. The adjustments diminished the organic reach of some business posts, but he insists that Facebook didn't make changes to boost revenue, as unhappy business owners suggest. "The notion of free (Internet marketing) services is going to be something that goes by the wayside" over the next few years, said Kenneth Wisnefski, founder and chief executive of WebiMax, an Internet marketing company that works with small business clients. While these developments may discourage small business owners, they shouldn't drop social media from their marketing strategies, Shankman says.
Did you know that women use social media more often and in more ways than their male counterparts?
What if I told you that more women use Facebook, Tumblr, Pinterest, Instagram and Twitter than men – men dominate on LinkedIn, and that’s it – and that they’re more likely to use social media sites several times each day?
Moreover, women are more likely to engage with brands on social media than men, consume more news from social sources and are leading the trend towards mobile. This visual from Finances Online takes a closer look at why women dominate social media worldwide.
Have you ever had clients who weren't yet sold onFacebook? Most people know Facebook could potentially help them grow their businesses, but getting a page set up and managed properly can still be a daunting task for many folks.
First off, you might need to nudge your clients toward acting. When researching your pitch, find examples of similar businesses that have vibrant Facebook presences. Let the clients know what they're missing out on. You can also get their attention by showing them the data on Facebook's exponential user growth and the mind-blowing predictions of continued growth. Here you can even focus on the clients' particular markets. Finally, show them some examples of pages you've helped develop in order to establish your own credibility.