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10 things brand managers should know about social media

10 things brand managers should know about social media | Social Media News & Tips | Scoop.it
Learn the six different networks within Twitter, Pinterest's best days, and what breeds the most engagement on Facebook in this infographic from Mainstreethost.
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How do you bottle happiness? Ask Coke

How do you bottle happiness? Ask Coke | Social Media News & Tips | Scoop.it
Happiness is universal. An emotion that is easy to understand but difficult to explain.Growing up, carbonated beverages were a rare treat for me. Something that was worthy of a good report card from
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Cum o duc bloggerii din alte țări | Kapra blog

Cum o duc bloggerii din alte țări | Kapra blog | Social Media News & Tips | Scoop.it
S-a plictisit deja cam toată lumea de controversele puerile despre includerea bloggerilor în mix-urile de comunicare ale companiilor/agențiilor. Așa că hai - blog, bloggeri, marketing, pr, social media
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A guide to measuring social media ROI

A guide to measuring social media ROI | Social Media News & Tips | Scoop.it
Ask yourself these questions to determine whether your social media efforts are helping your organization achieve its goals.
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What FB Newswire means for PR pros

What FB Newswire means for PR pros | Social Media News & Tips | Scoop.it
Facebook’s latest motion toward positioning itself as a leading source of news and information puts a premium on generating social interaction for clients and their brands.
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A Guide to the Best Times to Post on Social Media (Infographic)

A Guide to the Best Times to Post on Social Media (Infographic) | Social Media News & Tips | Scoop.it
If you aren't posting to social media when most of your audience members are on, all that time you spent can go to waste. These are the times you should...
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How To Organize A Social Media Content Strategy

How To Organize A Social Media Content Strategy | Social Media News & Tips | Scoop.it
Crafting a content strategy for social media is just as important as developing a strategy for what is published on the company blog and website. Social media is one of the main megaphones that a company uses to create its overall online presence, which in turn shapes brand recognition and sentiment. Social media has developed to […]

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What really makes someone a social media expert

What really makes someone a social media expert | Social Media News & Tips | Scoop.it
It isn’t a basic knowledge of how to build a Facebook page or proclaiming oneself to be a guru. You have to know how to build a campaign from the ground up.
Anamaria Mocanu's insight:

Consider this next time you wanna introduce yourself as a social media expert.

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How to Increase Your Facebook Engagement by 275%

How to Increase Your Facebook Engagement by 275% | Social Media News & Tips | Scoop.it

"Facebook users prefer posts about positivity, technology, travel, health, and sports. And if you use the words: Facebook, why, most, or how within your posts, you are more likely to get more likes, shares, and comments.

 

To show you how you can maximize user engagement, I’ve created an infographic that breaks down what you need to do to get more Facebook traffic.

 

You don’t have to spend money on Facebook ads to get more traffic to your page. By leveraging the available data, as in this infographic, you can drastically increase your Facebook traffic on your own".

 

Read More:  http://www.quicksprout.com/2014/01/10/how-to-increase-your-facebook-engagement-by-275/


Via Antonino Militello
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erika rosenthal's curator insight, January 13, 9:17 AM

good tips and infographic

MaaS Pros UK's curator insight, January 15, 5:57 AM

Social media is an incredible channel for businesses to provide exposure to their business, products and services.Expand your brand and customer reach with customized social media marketing plan offered by experienced professionals of MaaS Pros UK

http://www.maasprosfranchising.com/uk/social-media-management/

Sherryl Perry's curator insight, January 19, 5:13 PM

Some great tips here on how to increase engagement on Facebook without having to run ads.

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A must See Chart on Education1.0 Vs Education 2.0 Vs Education 3.0

A must See Chart on Education1.0 Vs Education 2.0 Vs Education 3.0 | Social Media News & Tips | Scoop.it

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Gust MEES's curator insight, November 23, 2013 9:46 AM

 

A MUST read!!!

 

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Les 10 compétences qui seront nécessaires en 2020

Les 10 compétences qui seront nécessaires en 2020 | Social Media News & Tips | Scoop.it
L’Institute for the future (IFTF) a décrit les 10 compétences qui seront nécessaires en 2020 pour être productif. Cette étude se différencie des études habituelles qui cherchent plutôt à établir une typologie des métiers futurs.

Via Xavier de Mazenod
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futurisgood.org's curator insight, June 4, 4:45 AM

Cette liste de compétences utiles dans 5 ans est très pertinente, pas forcément sur les différents points précis, mais sur l'esprit d'ouverture des personnes au travail qu'elle révèle...

Suzana Biseul PRo's curator insight, June 5, 5:50 AM

Pas mal ces nouvelles aptitudes. mais je pense que plein de gens ne sont pas préparés. Par contre les jeunes d'aujourd'hui sont effectivement bien plus ouverts qu'avant.

Coralie Lagriffoul's curator insight, September 16, 5:55 AM

Une ouverture qui peut être intéressante à prendre en compte dès aujourd'hui dans nos enseignements.

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LinkedIn Launches New Contacts Tool to Make Relationship Management Easier

LinkedIn Launches New Contacts Tool to Make Relationship Management Easier | Social Media News & Tips | Scoop.it
Learn about LinkedIn's new Contacts tool and how you can benefit from it in managing your marketing relationships.

Via Martin Gysler
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Martin Gysler's curator insight, April 26, 2013 9:26 AM

All these things advertised, sounds great. I can not wait to test them as soon as possible.


I think LinkedIn is a super business tool, but the lack of interaction is the biggest problem (as on other platforms). Maybe this new tool will change this problem soon.

 

You have the same feeling?

Sonya Withrow's comment, May 2, 2013 11:03 AM
I agree with Martin. LinkedIn is very a very professional network and I am excited to utilize the new tool.
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Why You Can't Say Hashtag in France

Why You Can't Say Hashtag in France | Social Media News & Tips | Scoop.it
The French government bans the word "hashtag" in an effort to preserve the language.

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Will you buy into Facebook’s Buy button?

Will you buy into Facebook’s Buy button? | Social Media News & Tips | Scoop.it
Facebook announced its latest enhancement, the Buy button. What impact will this have on small businesses, consumers and inbound marketers?
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writersyoga: Quick 50 Writing Tools - Roy Peter... | CyberJournalist.net

writersyoga: Quick 50 Writing Tools - Roy Peter... | CyberJournalist.net | Social Media News & Tips | Scoop.it
writersyoga:




Quick 50 Writing Tools - Roy Peter Clark 
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The Psychology of Sharing [Infographic]

The Psychology of Sharing [Infographic] | Social Media News & Tips | Scoop.it

What types of people are most likely to share content online? And why are they sharing it?

 

The following infographic by StatPro categorizes people into six types of sharers: hipsters, careerists, altruists, connectors, boomerangs, and selectives.

 

Careerists are sharers who "are savvy business networkers and are more likely to share content on LinkedIn," states StatPro, whereas altruists "are helpful, reliable, thoughtful, connected, and only use email to share."

The group that use social networks and emails are selectives, who are "resourceful, careful, and thoughtful." However, hipsters are the least likely of the groups to use email.

The reasons people share online content are various, but the main reason is "value and entertainment."

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, June 5, 8:40 AM

An interesting compendium of the 6 types of #sharing behaviors and modes of sharing on social media and other interactive forms of digital media.

Maryse Rebillot's curator insight, June 6, 3:50 AM

A good overview of the different behavioural types in digital sharing. It may lead to an additional segmentation item to better reach and engage your target.

StickyCommunication's curator insight, June 23, 4:08 AM

Interesting article on the psychology of sharing. It is good to have in mind when creating the content, whether people will find it entertaining or compelling enough to share it with their network. This article will help you form these thoughts before sending out useless content!

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2014 Social Media Marketing Industry Report |

2014 Social Media Marketing Industry Report | | Social Media News & Tips | Scoop.it
2014 Social Media Marketing Industry Report: learn from more than 2800 marketers how to focus your social media activities and what content is used most
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Facebook changes rules for marketing

Facebook changes rules for marketing | Social Media News & Tips | Scoop.it
Changes to Facebook's feeds mean firms' free messages don't always reach customers Chris Vasquez, a product manager at digital video company PopTent, whose clients often post videos to their Facebook pages, put it bluntly: "This really sucks for brands on Facebook." [...] that's exactly what small companies have been told for years - that they should get on board with social media because it was where they could reach their target customers without paying for ads. The adjustments diminished the organic reach of some business posts, but he insists that Facebook didn't make changes to boost revenue, as unhappy business owners suggest. "The notion of free (Internet marketing) services is going to be something that goes by the wayside" over the next few years, said Kenneth Wisnefski, founder and chief executive of WebiMax, an Internet marketing company that works with small business clients. While these developments may discourage small business owners, they shouldn't drop social media from their marketing strategies, Shankman says.
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Why Google+ still has a ton of value for marketers

Why Google+ still has a ton of value for marketers | Social Media News & Tips | Scoop.it
Recent studies show that engagement on Google+ brand posts is high, despite the social network’s reputation as a ‘ghost town.’
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10 Creative Social Media Resumes To Learn From

10 Creative Social Media Resumes To Learn From | Social Media News & Tips | Scoop.it
Want to stand out from the crowd of social media applicants? Check out these 10 impressive resumes for inspiration.

Via Anca Toader
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Women Dominate Social Media [INFOGRAPHIC] - AllTwitter

Women Dominate Social Media [INFOGRAPHIC] - AllTwitter | Social Media News & Tips | Scoop.it

Did you know that women use social media more often and in more ways than their male counterparts?

 

What if I told you that more women use Facebook, Tumblr, Pinterest, Instagram and Twitter than men – men dominate on LinkedIn, and that’s it – and that they’re more likely to use social media sites several times each day?

 

Moreover, women are more likely to engage with brands on social media than men, consume more news from social sources and are leading the trend towards mobile. This visual from Finances Online takes a closer look at why women dominate social media worldwide.


Via Russ Merz, Ph.D.
Anamaria Mocanu's insight:

Let's invent something for men too. :)

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Russ Merz, Ph.D.'s curator insight, March 5, 10:45 PM

Convincing statistics about the dominance of women on social media. Are you surprised?

Carlos Polaino Jiménez's curator insight, March 6, 4:09 PM

Seguro que de esto hablamos y mucho en @iAcademi

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The Top 10 Skills for the 21st Century Young Professional [Infographic]

The Top 10 Skills for the 21st Century Young Professional [Infographic] | Social Media News & Tips | Scoop.it

Via Ana Cristina Pratas
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Filipe Cálix's curator insight, November 23, 2013 7:11 PM

Ainda a propósito das competências TIC para o séc. 21. Um útil infográfico trazido por Ana Cristina Pratas.

Christina Chavez-Reyes's curator insight, December 8, 2013 12:38 PM

This is chart helps to explain why the world of work today is vastly different from the world your parents prepared for.

Ness Crouch's curator insight, December 23, 2013 3:02 AM

21st Century Skills our kids will need to have before they leave school.

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Google+ Must Be A Ghost Town

Google+ Must Be A Ghost Town | Social Media News & Tips | Scoop.it
Many people come to Google+ expecting to find Google's version of Facebook or Twitter or Pinterest. They look for their friends or a specific experience and, finding none, consider it lost. But is it?

Via Jaana Nyström
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Jaana Nyström's curator insight, October 25, 2013 1:47 AM

Good thoughts on how you and your business can get the most out of the network on Google+!

Henrik Safegaard - Cloneartist's curator insight, October 25, 2013 8:12 AM

Unlike any other social network, Google+ is where you go to create digital relationships with people and build relationships that can last a lifetime. 

Read this very interesting article and find out why Google+ is something you can't afford to be without if you have a social or business  life on the internet.

Mia Voss's curator insight, October 27, 2013 10:40 PM

Amen on all of these sentiments! That is what I hear constantly when I mention G+ - "But none of my friends are there!".  My answer: "Make new ones on Google Plus!"

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Les médias sociaux : Guide d'utilisation

Les médias sociaux : Guide d'utilisation | Social Media News & Tips | Scoop.it

Les médias sociaux : Guide d'utilisation Un petit guide rapide sous la forme d'une infographie


Via Tolokonnikoff - Seratoo
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Yahya Qachach's curator insight, June 11, 2013 5:21 AM
amecsel.net
Grondin Samuel's comment, June 14, 2013 12:20 AM
Super... et comme le dit @Tiphanie y a plus qu'à...
Jean-Baptiste Brochier's curator insight, June 17, 2013 3:21 PM

synthèse utile et globalement très réussie.

 

Bémol à signaler au niveau du "quand" poster sur Twitter : cela dépend en fait intrinsèquement de votre auditoire. En la matière il faut vraiment se défier des généralités.

 

*astuce*

un outil pratique comme Tweriod vous permet gratuitement d'avoir des données précises sur la présence de vos abonnés sur Twitter.

 

*conclusion*

rien ne vaut l'observation de votre fil twitter de temps en temps pour savoir ce qu'il s'y passe, ou encore un sondage auprès de vos abonnés les plus importants : cherchez à savoir auprès d'eux quand est-ce qu'ils consultent leurs tweets, cliquent sur les liens etc.

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How to Show Your Clients the Value of Facebook in 7 Easy Steps

How to Show Your Clients the Value of Facebook in 7 Easy Steps | Social Media News & Tips | Scoop.it

Have you ever had clients who weren't yet sold onFacebook? Most people know Facebook could potentially help them grow their businesses, but getting a page set up and managed properly can still be a daunting task for many folks.

 

First off, you might need to nudge your clients toward acting. When researching your pitch, find examples of similar businesses that have vibrant Facebook presences. Let the clients know what they're missing out on. You can also get their attention by showing them the data on Facebook's exponential user growth and the mind-blowing predictions of continued growth. Here you can even focus on the clients' particular markets. Finally, show them some examples of pages you've helped develop in order to establish your own credibility.


Via Martin Gysler
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Martin Gysler's comment, May 6, 2013 4:29 AM
Sigrid, in my opinion, the best plan is to sell yourself on social media. Trust is the most important in this world and if your company name is not Nike or something like that, your name is definitely the best plan to create confidence.
Sigrid de Kaste's comment, May 6, 2013 5:29 AM
Thanks Martin, very true - Visibility creates Credibility leads to Profitability!
Martin Gysler's comment, May 6, 2013 7:32 AM
Yes Sigrid, that's it ;-)