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Content marketing : 5 Façons de Recycler votre Contenu - Emarketinglicious

Content marketing : 5 Façons de Recycler votre Contenu - Emarketinglicious | All about smart content | Scoop.it
Vous avez peut-être déjà remarqué cette tendance qui se dessine depuis quelques mois dans le monde du marketing digital : tout le monde ne jure plus que par le Content Marketing.

Via Laura Koeppler, Luis Costa
Sónia Laima's insight:

One thousand and one ways to keep it going

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Laura Koeppler's curator insight, June 25, 2013 4:18 AM

A court d'idées pour alimenter votre site Internet ou blog ? Apprenez à recycler votre contenu existant sans dupliquer !

All about smart content
We are in an era where smart and sexy content is crucial to engage audiences.
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5 aspects of storytelling brands often miss

5 aspects of storytelling brands often miss | All about smart content | Scoop.it
Do the stories you're telling on behalf of your brand show your real passion? Do they have a protagonist and antagonist? They should.
Sónia Laima's insight:

What is it your audience really cares about?

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7 PR storytelling sins

7 PR storytelling sins | All about smart content | Scoop.it
PR pros looking to tell their clients' stories can look to classic tales full of conflict, drama, and excitement as a template.
Sónia Laima's insight:

«is no longer about the stuff that you make but about the stories that you tell» (Seth Godin) 

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How to Optimize Post Content Everywhere!

How to Optimize Post Content Everywhere! | All about smart content | Scoop.it
I’ve talked about how to optimize post content earlier, but the dynamic nature of social platforms means that what makes a post perfect varies over time. Plus, this infographic was just too great t…
Sónia Laima's insight:

Know how, when and why share content

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7 Best Posts on Creating Content for Emotional Engagement - Curatti

7 Best Posts on Creating Content for Emotional Engagement - Curatti | All about smart content | Scoop.it
emotion chartConnecting with people emotionally is the bedrock of effective storytelling. But what emotions produce results? Fear? Anger? Joy? Hope?

Via Thomas Faltin, massimo facchinetti, Soraia Ferreira, Luis Costa
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Vittorio Canavese's curator insight, June 12, 11:20 AM

Visto che se ne è parlato ieri durante il seminario Progettazione formativa e crossmedialità

Andrea Melo Melito's curator insight, June 15, 8:48 PM

emotion chartConnecting with people emotionally is the bedrock of effective storytelling. But what emotions produce results? Fear? Anger? Joy? Hope?

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5 lessons we learned experimenting SlideShare as a visual blog

5 lessons we learned experimenting SlideShare as a visual blog | All about smart content | Scoop.it
SlideShare is a great platform for visual content and an amazing company: in just a few years, it has become the YouTube of presentations, one of the Top 150 sites in the world with an impressive 3 Billion views per month from 60 million unique visitors. Perhaps like many others, I originally thought of SlideShare as a platform to use only on specific occasions: when I had talked at a conference, when we had produced great slides worth sharing or when we had something specifically visual to communicate. I had had great experience and results but I don’t talk to conferences every day and so I sometimes felt I was missing out. And then, one night of September last year, I heard Jason Miller present at one of our #leancontent events and it became all clear: the team and I realized we could use SlideShare in a very different way - not just as a tool to recycle and share what you already created for other purposes but as a media channel that we would update on a regular basis. In a word, as a visual blog.

We decided to try it: over the next few months, we tried to publish at least every other week to SlideShare, integrating it in our content calendar alongside our blog and our Scoop.it content curations.

These are the first results after 4 months running this experiment. Continue reading →
Sónia Laima's insight:

Expanding and becoming a popular visual content channel

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The Irresistible Power of Storytelling as a Strategic Business Tool

The Irresistible Power of Storytelling as a Strategic Business Tool | All about smart content | Scoop.it
It might seem old-fashioned. But that's what makes it so effective.
Sónia Laima's insight:

I've got the power!

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This Will Be The #1 Business Skill Of The Next 5 Years

This Will Be The #1 Business Skill Of The Next 5 Years | All about smart content | Scoop.it
Last year, a pale woman with crazy eyebrows and a keytar strapped to her back made a video of herself, wearing a kimono and holding up hand-Sharpied signs on a street in Melbourne. One by one, the
Sónia Laima's insight:

And the winner is...

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Creating a Visual First Website experience

Creating a Visual First Website experience | All about smart content | Scoop.it

This eBook takes a look at how and why visually-driven websites are becoming the norm today and discusses the best practices your hotel can leverage to build and publish your visual story on your website, providing a compelling and engaging experience for your visitors. 


Via WIHPhotel, Luis Costa
Sónia Laima's insight:

Why visually driven websites are becoming the norm today?

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WIHPhotel's curator insight, February 20, 9:41 AM

Key subjects covered:

1. The future of digital is visual

2. Psychology of visual

3. How the web has responded to a visual shift

4. How to source content to keep your site up-to-date

5. Turning good visuals into great stories

6. Adhering to best practices online

7. How, when and where to tell your story

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What’s The Difference Between Cross-Media Marketing and Transmedia Storytelling?

What’s The Difference Between Cross-Media Marketing and Transmedia Storytelling? | All about smart content | Scoop.it
Do you know the difference between cross-media marketing and transmedia storytelling? What about interactive advertising? I hadn’t given any of these buzzwords much thought until I started compilin...
Sónia Laima's insight:

Buzzwords ou novas formas de traçar estratégias? / New conceptual ways of thinking? 

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Billboards That Drop Angels On Your Head

Billboards That Drop Angels On Your Head | All about smart content | Scoop.it
Imaginary boy sees real airplane. Come look.
Sónia Laima's insight:

One step ahead/ Um passo adiante

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65% of Time Spent on Social Networks Happens on Mobile

65% of Time Spent on Social Networks Happens on Mobile | All about smart content | Scoop.it
Statista's chart shows the breakdown between desktop and mobile consumption for 10 different types of content.

Via Soraia Ferreira
Sónia Laima's insight:

Distribuição cirúrgica

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Using Transmedia techniques to make lasting connections


Via Soraia Ferreira, Luis Costa
Sónia Laima's insight:

Content Architecture

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Finally, The Decoupling of Content and Distribution

Content is king. Distribution is king. They are, however, decoupled in their kingliness. Speaking to the Wall Street Journal, Cablevision CEO James Dolan said," 'There could come a day' when his
Sónia Laima's insight:

As content and distribution diverge, the notion of Internet and TV content will almost immediately converge.

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Kevin Spacey: An Interview on the Shifts in Storytelling

Kevin Spacey: An Interview on the Shifts in Storytelling | All about smart content | Scoop.it

Via The Digital Rocking Chair
Sónia Laima's insight:

O que mudou e o que nunca ,muda em storytelling

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The Digital Rocking Chair's curator insight, September 10, 2:25 PM


"Kevin Spacey spoke with Skyword's Ted Karczewski about the changes in storytelling and what he's learned from the House of Cards experience."

Kajsa Hartig's curator insight, September 11, 2:29 AM

"There are two things that have been happening over the last few decades in my opinion. First, there have been unbelievable, remarkable, pioneering advances in technology and, second, an equal amount of evolution in creativity. These two shifts are meeting at an intersection."

Sameed Ahmad's curator insight, September 11, 11:42 AM

Good idea!
http://www.real-origami.blogspot.com

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Why Your Content Isn't Going Viral (Infographic)

Why Your Content Isn't Going Viral (Infographic) | All about smart content | Scoop.it
You create good content, so why isn't anyone sharing it? This infographic explains why and offers ways you can tweak your content so people can't wait to pass it along.
Sónia Laima's insight:

Pass it along 

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Should Public Relations Claim Control of Content Marketing? - Jeffbullas's Blog

Should Public Relations Claim Control of Content Marketing? - Jeffbullas's Blog | All about smart content | Scoop.it
At the heart of content marketing is storytelling and communication which enhances brand reputation. So should PR claim control of content marketing?
Sónia Laima's insight:

(Brand) Storytelling RULES at the heart of (Smart) Content Marketing in ALL COMMUNICATION AREAS

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The complete guide to Transmedia Storytelling

The complete guide to Transmedia Storytelling | All about smart content | Scoop.it

Via The Digital Rocking Chair
Sónia Laima's insight:

In a nutshell/ Em poucas palavras

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Henrik Safegaard - Cloneartist's curator insight, March 28, 5:21 AM
Definition of Transmedia

Transmedia storytelling, as it is defined by Henry Jenkinsrepresents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.

Click to read more.

Ali Anani's curator insight, March 29, 1:59 AM

Sttrorytelling is the language that attracts customers

Whitequest's curator insight, March 29, 4:09 AM

Very interesting article

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Your Sneak Peak at the Future of Infographic Marketing

Your Sneak Peak at the Future of Infographic Marketing | All about smart content | Scoop.it
Social media and large media outlets aid the genre's wild popularity. Here's what to expect going forward.
Sónia Laima's insight:

Why did infographicsbecome so popular and why does this form of media continue to be an effective content marketing vehicle?

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"The Storytelling Animal": It Will Transform Your Work (Like It Has Mine)

"The Storytelling Animal": It Will Transform Your Work (Like It Has Mine) | All about smart content | Scoop.it
(Image via this awesome post.)Jonathan Gottschall's captivating book, The Storytelling Animal, begins with — as one might expect — a story.The story goes that a group of sailors were "zagging" off
Sónia Laima's insight:

unlocking collective imaginations

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Essential Stages of Content Marketing Evolution – If You’re Not Growing, You’re Dying

Essential Stages of Content Marketing Evolution – If You’re Not Growing, You’re Dying | All about smart content | Scoop.it
An important part of developing skills and expertise is to understand where you fall on a continuum of what’s possible and then take action to evolve and a

Via Luis Costa
Sónia Laima's insight:

Keyword: Evolução 

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15 Smart Marketers Share Insights on the Future of the Industry

15 Smart Marketers Share Insights on the Future of the Industry | All about smart content | Scoop.it
Garner some expert insights into the world of marketing that could help you with your campaigns this year.

Via Sandra Brevett-Dib
Sónia Laima's insight:

Personalização e contexto traduzidos em conteúdos relevantes / Personalization and context tranlated in relevant content

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These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found

These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found | All about smart content | Scoop.it

Via The Digital Rocking Chair, Luis Costa
Sónia Laima's insight:

Magic! 

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The Digital Rocking Chair's curator insight, January 5, 12:03 PM


Eric Jaffe:  "Science confirms what Buzzfeed and Upworthy already know: In the hierarchy of digital contagion, content that evokes powerful emotions floats mercilessly to the top."

Nathalie Gloudemans-Voogd's curator insight, January 6, 8:36 AM

"It's one thing to understand the emotions that compel a person to click. It's another thing entirely to produce them."

CIM Academy's curator insight, January 13, 8:19 AM

Emotion, emotion, emotion....... if it helps stories go viral, then that endorses what advertisers have known for a while.

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Business Storytelling: 21 Quotes To Inspire You To Tell Your Story

Stories shape our personal lives, they shape our business lives. Stories shared through conversations with your customers, colleagues, suppliers, clients, frien
Sónia Laima's insight:

Basic Structuring Content Marketing 

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The best short films on the web

The best short films on the web | All about smart content | Scoop.it
A new crop of directors is creating innovative and daring short films that are cheap to make and easy to share. Killian Fox speaks to those responsible for some of the best
Sónia Laima's insight:

DEaring & Innovative (still a great article) 

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Measuring the value of Branded Entertainment

Measuring the value of Branded Entertainment | All about smart content | Scoop.it

Via Soraia Ferreira, Luis Costa
Sónia Laima's insight:

Creating benchmarks and measuring them as you go.

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