Keith Ritchie, storyteller at Siemens, talks to Marketing about his role as a storyteller and just how powerful telling a story can be to engage clients, potential clients, and staff. What does story-telling mean to you?
SlideShare is a great platform for visual content and an amazing company: in just a few years, it has become the YouTube of presentations, one of the Top 150 sites in the world with an impressive 3 Billion views per month from 60 million unique visitors. Perhaps like many others, I originally thought of SlideShare as a platform to use only on specific occasions: when I had talked at a conference, when we had produced great slides worth sharing or when we had something specifically visual to communicate. I had had great experience and results but I don’t talk to conferences every day and so I sometimes felt I was missing out. And then, one night of September last year, I heard Jason Miller present at one of our #leancontent events and it became all clear: the team and I realized we could use SlideShare in a very different way - not just as a tool to recycle and share what you already created for other purposes but as a media channel that we would update on a regular basis. In a word, as a visual blog.
We decided to try it: over the next few months, we tried to publish at least every other week to SlideShare, integrating it in our content calendar alongside our blog and our Scoop.it content curations.
These are the first results after 4 months running this experiment. Continue reading →
Sónia Laima's insight:
Expanding and becoming a popular visual content channel
This eBook takes a look at how and why visually-driven websites are becoming the norm today and discusses the best practices your hotel can leverage to build and publish your visual story on your website, providing a compelling and engaging experience for your visitors.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.