Thinking about the sheer volume of information — stories, images, videos, data — available from The New York Times can evoke a simultaneous glee and terror.
It is simply impossible for readers to see them all.
The task for beta620, the Times experimental projects group, launched Deep Dive that uses the Times’ massive cache of metadata from stories to go, as the name suggests, deeper into a news event by pulling together related articles. So Deep Dive would provides readers a collection of stories relating to a topic, based on whatever person, place, event or topic of their choosing.
What’s interesting about Deep Dive? At least three things:
1) Deep Dive relies on the extensive tagging system the Times uses for all its stories and makes the Times Topics pages possible. As part of the editing flow tags are applied to stories by editors or producers, with suggestions provided by an internal algorithm. Deep Dive looks for connections among topics.
2) Deep Dive’ unique interfact, where the related articles flow into the same frame as the main story when selected. You need never leave the page; jumping backwards or forwards in articles all happens in the same space. That’s a departure from the pageview-driven way most news sites are designed. But Deep Dive’s UI matches its underlying thesis: that individual articles are really pieces of a larger story, told in pieces over time and across bylines and datelines.
3) More interesting, Deep Dive will also allows users to save their “dives,” which would be constantly updated with new articles. What Deep Dives promises is an alert more directly based around a specific developing story.
But beyond those elements, the real promise of Deep Dive, though, is that it continues to show the Times’ flexibility in providing different ways for different kinds of readers to access its content...
이제 유저(User)에 의해 콘텐츠가 생산되기도 하지만, 사람들에 의해 콘텐츠가 선택되고 배포되는 시대가 온 것이다. 그리고 콘텐츠를 둘러싼 최근의 웹 상황에 대해 '큐레이션Curation'이라는 단어를 사용하기 시작했다. 큐레이터Curator라는 단어에서 온 이 조어는, 웹에 존재하는 무수한 콘텐츠들이 사람들에 의해 가려지고 선택되어져 배포되는, 새로운 콘텐츠 배포 환경을 의미한다.
This piece was written by Shel Holtz he has some good suggestions for companies to move curation beyond entry level and show them how to create more innovative ways to use this powerful tool and that produces more targeted results.
There’s plenty of evidence that business is adopting content curation, but the practice hasn’t been around long enough for organizations to understand how to us it in a way that will strengthen their content marketing strategy.
Here are some of the ways companies can apply curation that will give them more visability and beyond.
** To start applying content curation, communicators need to pay attention to how others are using the crop of curation tools that have found acceptance online.
**Curating news that the media isn’t covering can lead to media coverage. And, by extension, it can improve and expand on stories the media are covering.
The process would look something like this:
Any company news is a potential curated collection.
Think about a product launch, or financial events.
**criteria for selecting curators should begin with their familiarity with the topic. The key to a solid curation effort is the selection of the best, most relevant and representative posts.
**With the curator in place, it’s time to develop key words and set up a monitoring plan.
**This can be as simple as establishing a few Google Alerts or as sophisticated as tapping into a monitoring service the organization is already using, like Radian 6.
Select and comment on the best content:
**Curators need to cull through the many items people have posted in order to find the right posts to create an accurate overview of the news.
**Moreover, adding context is one more curation chore.
When appropriate, adding commentary improves the value of the collection.
Here's the takeaway:
Companies are increasingly focused on content marketing. Curating company news fits nicely into the content marketing bucket, where it can both fill a gap in mainstream media reporting and serve as an impetus to getting that coverage.
**It’s only a matter of time before some organizations move beyond entry-level curation efforts and start curating their news.
디지털기업의 4가지 코드, 즉 4C(consumer, contents, curation, convergence)에 대한 이해가 선행되지 않고는 어느 기업이건 생존을 장담하지 못한다. 정보 제공·유통업자로부터 권력을 이양받은 소비자가 무엇을 원하는지를 파악하고, 그들에게 무엇을, 어떻게 보여줄 것인지를 생산자와 소비자에 대한 영역 구분없이 사고해야 한다는 것이다.
나와 유사한 정보 취향을 갖고 있는 유저 그룹과 직간접적인 네트워킹을 맺어 놓으면 내 입맛에 맞는 가공된,구조화된 정보를 입수하는데 도움을 주는 수많은 서포터 대군을 거느리게 되는 셈
큐레이션은 정보과잉의 돌파구로서의 의미만을 갖진 않는다. 정보과잉 현상은 원시시대부터 인간 속에 이미 내재되어 있던 기계적 반응 알고리즘 만으로 얼마든지 대응 가능하다. 큐레이션이란 단어가 주는 진짜 의미는 세상에 완전한 창조는 존재하지 않는다는 것이고 누구나 편집을 통해 자신 만의 세계관을 생성할 수 있고, 그 세계관을 통해 자신을 계속 발전시켜 나갈 수 있다는 것이다. 우리는 모두 큐레이터이다.
This piece was written by my friend and fellow curator, Beth Kanter for socialmediatoday. It's one of the best articles because she really understands Pinterest and is using it effectively.
Here's what she had to say:
My Pinboards on Pinterest...
Pinterest is a virtual pinboard where you can organize and share images and videos you discover on the web. Think of it as social network of visuals – where you can find images from other people with the same interest or use it to curate your own visual “interest space.”
The clean interface and simplicity of its features make it easy to use and gives you a calm feeling which perhaps accounts for its popularity.
**At first glance, the site attracts people interested in using it for non-work interests, such as wedding planning, decorating, scrapbooking, and family photos, but brands and nonprofit professionals are also using it to curate information related to professional and organizational topics in a visually pleasing way.
****But if you want to be successful, you must curate and share relevant content.
Selected by Jan Gordon covering "Pinterest Watch" For more articles, tips, strategy and resources. Find out what others are doing.
Pinterest has pulled quite a bit of attention away from Facebook. From Oct. 2010 to Oct. 2011, the site grew from 40,000 to 3.2 million monthly unique visitors. That’s 8,000%.
Here's a great example of curation in action:
**Pinterest leverages web content from Tumblr like no site that has ever existed, thus riding on top of its network-effect while not requiring user generated content like many services.
**They ve also perfected in-network virality (pin, repin, like) in addition to out of network sharing (Facebook, Twitter) to grow virally.
**For these reasons Pinterest could conceivable be the most successful site of its kind in the future.
**Pinterest is already threatening to monetize, as those Midwest housewives are literally using it for shopping discovery, which Pinterest can profit off of by taking attribution for purchases that originate off its platform.
**Several people have purchased stuff spontaneously via random discovery on the site.
**Pinterest should be thriving a year from now (the author suggests 30 million users next Thanksgiving) and also spawn hundreds of copycat startups in other verticals.
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Quora is taking a step beyond Q&A this morning with its latest product launch, boards.
**Users can now set up their own personal-themed bookmarking boards, sort of like a Pinterest for text-based information.
Board onboarding (heh) is easy. Users who want to create a board will now see a “Create a board” option at the top right of Quora and on their header dashboard.
**Anything can be posted to a board, whether it be links to web content like news and video, images, stuff on Quora like Questions and answers or text commentary.
**Users can post content directly from Quora by clicking on the ‘Repost’ option under every question.
**Board Owners can add Authors and Followers to a board, as well as pay to add Topics.
**They can also set up the board in a grid or list format.
****The most interesting feature of boards, from a utility aspect, is that Authors can set up following granularity to public — i.e. everyone who follows the board Author will see content or limited only board followers.
**Boards will also now show up on Topics pages, as well as on your personal Quora profile page.
Curated and selected by Jan Gordon covering "Content Curation, Social Media & Beyond"and Morton Myrstad
This great piece was written by Tim Kastelle - it is one of the best articles on curation, the observations and insights take this to a whole new level. So much to digest, lots to ponder about the possibilities that await us in 2012 and beyond.
Here are some of the highlights:
**"We create economic value out of information when we figure out an effective strategy that includes aggregating, filtering and connecting."
**"Filtering is what helps us deal with the vast amount of information available to us."
"...the real question is, how do we design filters that let us find our way through this particular abundance of information?
****And, you know, my answer to that question has been: the only group that can catalog everything is everybody." (Clay Shirky)
**We try to filter information so that we end up with something that is relevant to us – it helps us learn something, it helps us solve a problem, it helps us develop a new hypothesis about the world around us.
**These are all connections – and this is what really drives value creation.
**However, we can’t connect without some filtering going on. So filtering is important, and it’s a term that includes several different sub-types. I can think of at least five forms of filtering.
...we can use these ideas about filtering to help with business model innovation by changing where it takes place in the value network.
**One of Shirky’s points is that since Gutenberg, the economic logic of publishing required publishers (of books, music, movies) to act as filters in order to maximise their investment.
**As publishing and filtering has shifted out to human networks, publishers no longer need to fill this role.
**Someone (or some network) needs to, and since that creates value, it’s something that can perhaps be monetised.
This piece was curated by Robin Good brief commentary by Jan Gordon