About Your Marketing ... (Phillip Raskin and Erin Amar)
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Balancing PR with Content Marketing - Sword and the Script

Balancing PR with Content Marketing - Sword and the Script | About Your Marketing ... (Phillip Raskin and Erin Amar) | Scoop.it
With content marketing, PR pros have another tool at their disposal and the medium doubles as a message.
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Top 10 Social Media Fails of 2013 - PRNewser - Mediabistro

Top 10 Social Media Fails of 2013 - PRNewser - Mediabistro | About Your Marketing ... (Phillip Raskin and Erin Amar) | Scoop.it
In the process, we all learned that HMV's marketing director had a limited knowledge of social media and that the Twitter account was initially established by an unpaid intern. ...
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The 10 Best Branded Social Media Wins Of The Year So Far

The 10 Best Branded Social Media Wins Of The Year So Far | About Your Marketing ... (Phillip Raskin and Erin Amar) | Scoop.it
These brands are on fire.
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10 Worst Social Media Marketing Fails Of 2013 - Business Insider

10 Worst Social Media Marketing Fails Of 2013 - Business Insider | About Your Marketing ... (Phillip Raskin and Erin Amar) | Scoop.it
Social media marketing is essential for every brand in today's world, but when it fails, it fails hard. ... But there are at least as many fails going on in the marketing social sphere as wins, and the fails are often epic.
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