Yes! I wholeheartedly agree. Holistic planning en co-optimization: bij veel organisaties anno 2012/2013 valt er toch nog een slag te slaan als gaat om professioneel kanaalbeheer.
The whole is greater than the sum of its parts.
You'll be tempted to think about activities and goals by channel (search, display, email, etc). It's OK to go there eventually, but here are 10 reminders that it's worth it to plan holistically and take advantage of the synergies between channels."....
(ClickZ.com/ Richard Roberts)