............" As marketers, we instinctively realize it's impossible to pinpoint when our prospects will be buying. That's why it's critical not just to keep in touch but also to make sure your company shows up in all of the right places when the prospect is selectively attracted to buy from you.
This combination of the right message at the right time will improve your inbound marketing efforts, creating what I call "planned serendipity." In the case of B2B technology companies, for example, the most effective inbound marketing programs integrate the following eight elements:
Custom landing pages
Paid and organic search