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According to MobiThinking®, at the end of 2011, there were 6 billion mobile subscribers world-wide. By the end of 2016, there will be 8 billion mobile subscribers.
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Make sure your infographics don't fall flat. Learn what essential elements you need to increasing sharing.
The hard truth about creating content online is the amount of time you put into it isn't always proportional to what you get out of it. We all hope that everything we do is a grand slam resulting in traffic, leads, and reporters clamoring to talk to you.
But that's not always what happens.
And while you can brush that off when you didn't invest too much time in the content, when it's something more resource-intensive -- like an infographic -- it stings a bit more.
Luckily, there are few things we can do to infographics to hedge our bets a bit. So, we put together the following infographic on making highly shareable infographics -- helping you rake in more views and conversion opportunities. Follow these tips, and your infographic will be much more likely to get shared.
A summary of the key characteristics of an #infographic that enhances its "shareability" according to Hubspot. Brand managers should take note.
Salespeople are from Mars; marketers from Venus. Here is sales' view of content marketing, as told by Trevor Lever, & some advice for marketers.
** Inbound marketing is de samensmelting van de disciplines SEO -- Content -- Social Media** Het succes staat of valt met juiste inrichting van het proces http://www.sagamore.nlTwitter: @sagamore101
What can web developers and other marketing tech team members learn from how websites changed in 2013? Get the stats and facts you need here!
Inbound marketing ninja's! Workshops SEO -content -social media. Of volg de complete training voor alle disciplines incl. proces & resultaatmonitoring.
De inhoud van de training:
Online Marketing teams en webredacties. Nooit meer dan 10 deelnemers!
Training, intensieve bootcamp of losse workshops
Je kunt je online aanmelden:
Cursusmateriaal op maat
Na inschrijving krijgt u een bevestiging met een link naar een vragenlijst (met een wachtwoord daarvoor). De vragenlijst bestaat uit vragen waarmee wij de cursus op uw situatie en wensen kunnen aanpassen. Als wij de aanmeldgegevens en de vragenlijsten ontvangen hebben krijgt u van ons het cursusmateriaal en maken we een afspraak voor de training.
Here's a short video we put together that gives you a sense of the work that goes into the changes and improvements we make to Google almost every day. While an improvement to the algorithm may start with a creative idea, it always goes through a process of rigorous scientific testing.
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.
Read it... or not... :)
Excellent infografic to bear in mind when writing blogs.
Common grammar errors and how to fix them. Applicable to more than just blog posts.
Google quietly announced within the Google Help forums that they have made a clarification update to their Place quality guidelines to help business owners know what they can name their business within Google Local and what they can not.
In short, Google is allowing a single descriptor within the business name, if and only if that descriptor is location information or describes your business offers.
Google announced a new algorithm change that looks at your page layout and if the ads above the fold are excessive, your site can be penalized and downgraded in the search results.This comes with no s
In the past, SEO copywriting involved embedding the words that users utilize in the search engine into a page's content. So, for instance, someone searching for good pizza restaurants in the vicinity of Qualcomm Stadium in San Diego might search for [pizza near qualcomm stadium] so those are the keywords that your copywriter would embed in the content of the page.
That would help the search engine identify your page's content with that particular keyword. In the early days, these were basically exact-match searches.
But after a while, Google got better and began using synonyms, so if you were trying to rank a page of your car sales site, you might have used car, automobile, auto or vehicle – and Google would still understand when it saw a search query for car and a page that talked about vehicles, that there might be relevance.
Then in September 2013, Google announced its recent, quiet launch of a new algorithm they called Hummingbird. This was important because Google began to analyze queries semantically, trying to understand what the query was really looking for. It was able to go far beyond simple synonyms, even beginning to extract searcher sentiment in some instances.
A query like [car dealer] might sound rather obvious, but some queries are a lot more vague. As more people began to do voice searches via their smartphones and Chrome browser, they even tended to make more complex queries, often asking complete questions, rather than simply using isolated keywords.
Google’s head of search spam, Matt Cutts, announced that Google has released a refresh of its Page Layout Algorithm. The filter, also known as the Top Heavy algorithm, downgrades the ranking of a web page with too many ads at the top or if the ads are deemed too distracting for users. Cutts said the algorithm […]
What is the page layout algorithm? As we quoted from Google originally:
We’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.
So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience.
Such sites may not rank as highly going forward.
See also our original article for when Top Heavy was first released, for advice about how a site that’s caught may have to wait until the next release for any changes it’s made to restore rankings.
We have not seen many complaints within the SEO community around February 6th or 7th about any update like this, which suggests it impacted fewer sites than when Google updates other filters like the Panda or Penguin algorithms.
Leuk (promo)filmpje van een inbound marketing agency. In 2 minuten krijg je een idee van wat inbound marketing is.
Back in 2007-2008, when Twitter was really taking off, the PR industry faced a pivot point. It was no longer effective to cold email as many relevant journalists as possible. Going to lunch with them helped, but it was not scaleable. With the onset of social media and the ability to go directly to the source, journalists had a whole new world of information at their fingertips. Although the Internet had already been around for 19 years, the playing field changed dramatically — it was the very beginning of the “everyone is a publisher” era.
Back in 2007-2008, when Twitter was really taking off, the PR industry faced a pivot point. It was no longer effective to cold email as many relevant journalists as possible. Going to lunch with them helped, but it was not scaleable.
With the onset of social media and the ability to go directly to the source, journalists had a whole new world of information at their fingertips. Although the Internet had already been around for 19 years, the playing field changed dramatically — it was the very beginning of the “everyone is a publisher” era.
Rather than panic, PR practitioners had to quickly adapt their strategy to the fast-changing industry. They had to shift their objectives from “find a hook and email as many journalists to write about their clients as possible” to “find where their audience is, build meaningful relationships with them, prove value with relevant and interesting content, then pretty much deliver it to their doorstep.”
Brandchannel - always branding. always on.
Tweeting just got sweeter—or shopping just got Tweeter—for Amazon customers thanks to a newsocial integration that lets users add items to their shopping cart by responding to links on Twitter with the hashtag #AmazonCart (in the U.S) or #AmazonBasket (in the U.K.), a move that makes social shopping easier and—dare we say—fun.
“Add it now, buy it later” is the slogan, and it seems to be as simple to use as that tagline. Once an Amazon account is linked to a Twitter account, responding to a link with the requisite hashtag puts the item in your cart along with a reply tweet from @MyAmazon.
While hashtags make the process simple, it’s simultaneously a public broadcast of what one is buying—as well as user-generated marketing for Amazon and the latest step in making shopping more social and seamless.
Online shopping has changed in a massively new way with #Amazon's move into the #Twitter-sphere. Without a doubt, many #retailers will try to emulate.
JP Rangaswami highlights and defines seven key principles for effective filtering in this age of excessive information.
Two of them are of particular important to the future of information access as they may have a very deep impact on society and on our ability to be in control of how to select and find what is relevant for us.
1. Filters, of whatever kind, should be user-driven and not publisher-driven.
2. Filters should be interchangeable, exchangeable, even tradeable
"What we don’t know is how to solve a much bigger problem: what to do when there are filters at publisher level. Once you allow this, the first thing that happens is that an entry point is created for bad actors to impose some form of censorship.
In some cases it will be governments, sometimes overtly, sometimes covertly; at other times it will be traditional forces of the media; it may be generals of the army or captains of industry.
The nature of the bad actor is irrelevant; what matters is that a back door has been created, one that can be used to suppress reports about a particular event/location/topic/person."
Full article: http://confusedofcalcutta.com/2014/01/03/3740/
Reading time: 5'
(via Howard Rheingold)
See also: http://www.masternewmedia.org/future-of-search/
Filters are important when drinking from the Internet firehose!
More great insights from Robin Good.
Thomas Smedes van de Hoge School Rotterdam doet onderzoek naar online marketing en communicatie in de zorg (“zorgmarketing”). Er verandert veel in de zorgsector en dat heeft invloed op de manier waarop zorgorganisaties met hun patiënten, cliënten en andere doelgroepen communiceren. De online mogelijkheden zijn legio en zorginstellingen maken hier (sommige schoorvoetend) meer gebruik van.…
Billions of dollars are flowing into online advertising. But marketers also are confronting an uncomfortable reality: rampant fraud.
About 36% of all Web traffic is considered fake, the product of computers hijacked by viruses and programmed to visit sites, according to estimates cited recently by the Interactive Advertising Bureau trade group.
So-called bot traffic cheats advertisers because marketers typically pay for ads whenever they are loaded in response to users visiting Web pages—regardless of whether the users are actual people.
The fraudsters erect sites with phony traffic and collect payments from advertisers through the middlemen who aggregate space across many sites and resell the space for most Web publishers. The identities of the fraudsters are murky, and they often operate from far-flung places such as Eastern Europe, security experts say.
TAGSExplorer: Interactive archive of twitter conversations
Online tool to visualise and explore Twitter converstations stored in a Google Spreadsheet. Developed as another lab expeiment by Martin Hawksey @mhawksey http://hawksey.info
Een interactief en realtime archief aangelegd in een Google Spreadsheet met de twitter API van Martin Hawksey. Ieder uur verse tweets met de hashtag #inboundmarketing.
De visualisatie tool geeft de data interactief weer. Klik op de nodes en je ziet de conversaties tussen tweeps over #inboundmarketing. Klik op een summary om een conversatie af te spelen ("replay tweets").
Hoe werkt het precies?
Werken met de twitter API:
De visualisatie tool:
The process of disavowing links through Google is a mystery to many, and several misconceptions have surrounded the tool's use since it launched. Here are seven facts you need to know to get the most benefit out of the Google Disavow Links Tool.
good to know: disavowed links werken soms niet door 301 redirections.. disavowed links verschijnen nog steeds in je backlinks lijst in google webmaster tools (er zit een onzichtbare nofollow op), een disavow heeft geen nadelige gevolgen voor de site van herkomst...
Here are seven facts that you may not know about the disavow tool.
Spencer Haws interview about The Google Exact Match Domain updatehttp://mikefrommaine.com/how-the-goog...
Beetje langdradig maar wel interessant. Interview van mei 2013 over de zojuist uitgerolde Google EMD update. Veel websites zijn geraakt, al is het op het moment van het interview nog niet precies duidelijk of de wat agressievere Penguin update hier oorzaak van was/is of de EMD update (gecombineerd met laagwaardige content)....
Several months ago, Google launched the Google EMD Update that went after "low-quality exact-match domains in search results," according to Google's head of search spam, Matt Cutts.
Since then, I've been watching the EMDers struggle to find a solution. Some have decided to stick with their exact match domains (EMDs) and build up quality on the site. Some have decided to stick with their "low quality" (i.e. not change the site) but switch to a new domain name, a non-EMD. Some have decided to do both, switch to a non-EMD and also build quality.
One person said in the ongoing WebmasterWorld thread that some of his EMDs recovered in the past couple months and he did nothing. He didn't improve the sites, he didn't switch the domain names to a non EMD. He just waited and waited and maybe Google's EMD algorithm was down-shifted a bit.
Tedster, WebmasterWorld's administrator said in response to a question on why would switching to a non EMD domain help a "low quality" site?
Because Google's final EMD algorithm was a bit heavy-handed on the edge cases? They tried to get it balanced through, what, something like 3 updates? So some people's sites have something good going that isn't just EMD keyword matching, but possibly this last EMD update trivialized that.
But others are fed up waiting and have decided to take action. It seems for the most part, those who have tried to upgrade the quality did not see an upgrade in rankings but those who have switched off to a non-EMD have noticed an upgrade in ranking.
Pete Hall, a webmaster with an EMD said:
Changed mine yesterday and gone from position 360 to 12 in just over 24 hours. Yes we re-designed the site last year but none of this made any difference, in fact after January things got worse.
I am still watching the thread but for anyone suffering from the EMD update, it is worth a read.
Tja, hoe zit het nu met EMD's? EMD staat voor Exact Match Domain en houdt dus in dat je domeinnaam een keyword is/ bevat waar je je site mee optimaliseert. De Google EMD update is met name bedacht op de combinatie van EMD en lage kwaliteitscontent op betreffend domein.
Wat adviseert een online marketer? Ik zag laatst een tweet voorbijkomen van Dutch Cowboys over een startup marktplaats voor domeinnamen (badkuipen.nl is voor een lekker bedrag te koop).
Voordat je besluit tot een dergelijke aankoop over te gaan, bedenk je dan het volgende:
- Google vind domeinnamen met keywords waar je je site mee optimaliseert..op zijn minst verdacht (lees: spam?)
- Relevantie en toegevoegde waarde moeten met site EN domeinnaam duidelijk zijn.
- Branding is belangrijk(er)!
- Kwaliteitscontent levert veel meer op! Investeer daarin, in plaats van een dure EMD aan te schaffen.
- Heb je toch een EMD en wil je dat zo laten omdat je daar resultaat mee behaalt, pas dan extra op met overoptimalisatie en andere twijfelachtige SEO technieken.
For a content marketing campaign to be effective, several things must be in alignment. There are a number of different specialties, from understanding the business, to writing and SEO, which are integral to success.
Understanding how to recruit the right people, bound their job descriptions, and recognize these traits in the endless stream of candidates will make or break your efforts. Let's start by getting clear on the most important "types" of talent you need access to during the content marketing lifecycle.
If your company is planning to hire an agency, this will help you insofar as you'll understand how many individuals it takes to run a great campaign. On the corporate or agency side, the following descriptions can serve as food for thought in terms of what traits are important for these key roles.
Have you ever been to a slow site and it felt like it took hours to load? You look down at your computer clock and really only 30 seconds have gone by. That's just the user experience on a slow site- the real question is “Does your website speed effect your ranking?” Will your slightly slower site be penalized by Google and other search engines when you clients are even looking for you?In this easy to understand graphic, we see that 1 second makes all the difference in the world. And after just 6 short weeks of poor load times, your site can lose 75% of it’s traffic to that page.If you have a low ranking you might want to follow some of the Google Guidelines to pre-load your most popular pages to increase your site’s overall performance.
Performance is niet alleen voor de gebruikerservaring belangrijk. Laadtijd is een kwaliteitsrichtlijn en heeft invloed op ranking. Een slechte performance kan vele (combinaties van) oorzaken hebben. Check de performance van een website met een plugin als Yslow of Google Pagespeed.
Does Website Speed Affect Your Ranking? (infographic)
SEO SEO, al final todo es KPI's y posicionamiento.
Website speed affects ranking and conversions. Pages load time is an important issue to be fixed if load time is over 3 sec.
By definition, a social business is data driven. So, why do so many marketers struggle with being data driven? The IBM Global CMO study points out that over 70% of CMOs struggle with the explosion of data.
In my Social Business Engine podcast interviewwith bestselling author, road warrior, keynote speaker and marketing show-stopper, Andrew Davis we geek out on what it takes for a business to be data driven. Andrew points out the obvious. We are all drowning in data. It’s not unique to CMOs. He shares the example of the quantified self. Using his Fitbit, Andrew quantifies his physical activity and aggregates the data to his iPhone with charts and graphs.
Data has become a commodity. Google Analytics is free. Google Trends is free. Several other data tools like TrueSocialMetrics offer a freemium model. CMOs struggle not just with the explosion of data, but more so with the insight from the explosion of data that can facilitate actionable insights.
Read the full article: http://www.findandconvert.com/2014/02/science-data-driven-marketing/
Besteed veel aandacht aan het definieren van doelstellingen (hoofddoelen, subdoelen), daarmee krijg je helder welke gegevens je nodig hebt en in welke rapportagevorm. "sales" is gebaat bij doelconversie data. De contentmanager wil weten wat de bezoekers- en contentkwaliteit is... etc.
Het proces moet zo ingericht zijn dat activiteiten (bij-)gestuurd kunnen worden aan de hand van de analyses.