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Amazon pretende enviar los pedidos antes de que los hayan comprado

Amazon pretende enviar los pedidos antes de que los hayan comprado | About marketing concepts | Scoop.it
Dije que la tecnología había puesto una casita de caramelos ante el sector del retail. Este, es un ejemplo. Utilización del big data y análisis predictivo.
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About marketing concepts
Marketing concepts. Ideas of branding, copywriting, videomarketing, neuromarketing, etc.
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5 Signs Your Marketing Isn’t Integrated

5 Signs Your Marketing Isn’t Integrated | About marketing concepts | Scoop.it
corneja's insight:

Interesting observations. For example: "Do you have social media ideas, TV ideas or event ideas? Oops. The channels and tactics used should be a natural outgrowth of an audience centric idea."

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Daniel Benoy's curator insight, April 9, 2013 7:08 AM

This article looks at a different angle, it discussed how hard it is to perform integrated marketing. It tells us that integrated marketing isn’t an exact science, there is not a simple test that tells you if your marketing is integrated. It gives five basic unique signs to show whether or not your particular market is integrating. Firstly if your website landing page does not fit, you have a problem and you are missing one of the most simplest places to integrate your market. If a company's database isnt broad enough this too can create problems, along with channel specific goals or ideas. The article looks to give solid reviews and advice on integrating a specific market.

Ta-Ral Jhagroo's comment, April 9, 2013 7:19 AM
The article presents some good points. One being that there is no set science to knowing that your company has achieved integrated marketing. Furthermore, the 5 steps used to identify that your company is not achieving integrated marketing are helpful. Tip number 5, "Your still ignoring mobile" I agree with wholeheartedly. Ignoring this is missing a crucial part of integrated marketing and for todays marketers is a must.
alex's comment, April 9, 2013 7:36 AM
The article really addresses what is needed to be done to have a successful IMC campaign. it address the problems that are being had today like companies ignoring mobile marketing, with so many smart phones out there it is stupid not to address them as a channel of communication. I feel as that these five points are key to a good campaign. With the social media always changing and the different medias around us changing I feel this article helps to see what are important and what is less.
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More harmful than a tattoo: Is body branding legal?

More harmful than a tattoo: Is body branding legal? | About marketing concepts | Scoop.it
While the visual results may be comparable to a tattoo, the process of actually producing a brand is quite different — which makes it a legal grey area.
corneja's insight:

Our body as an advertising support. If we can decide wheter or not making changes in our bodies through surgery or other techniques in order to improve the way we look ourselves, can we also decide about being marked with a permanent ad or commercial sign?

 

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Estados Unidos: lanzan alerta por cómodas de Ikea tras muerte de dos niños en 2014 - BBC Mundo

Estados Unidos: lanzan alerta por cómodas de Ikea tras muerte de dos niños en 2014 - BBC Mundo | About marketing concepts | Scoop.it
La Agencia de Seguridad del Consumidor recomienda no utilizar cómodas y aparadores para niños con una altura de más de 60 centímetros ni modelos para adultos de más de 75 centímetros si no están anclados a la pared.
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Para comprar solamente necesitas tu móvil #NFC

Para comprar solamente necesitas tu móvil #NFC | About marketing concepts | Scoop.it
La mayoría de los terminales de pago de España soportan el pago sin contacto lo que te permite que puedas pagar con tu móvil NFC en casi todos los comercios
corneja's insight:

Sí, ya el móvil comienza a sustituir a las tarjetas. La tarjeta es un soporte, hermana del papel, los disquetes, las cintas de casete: mucho ha durado.

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Vende que te quiero verde. Desde McDonald's hasta CocaCola

Vende que te quiero verde. Desde  McDonald's hasta CocaCola | About marketing concepts | Scoop.it
corneja's insight:

Al verde, al verde... Ha llegado la hora de pasarse al verde.

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Rescooped by corneja from Mis noticias (sobretodo turismo y tecnología)
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¿Qué actividades de entretenimiento tendrá el turismo espacial?

¿Qué actividades de entretenimiento tendrá el turismo espacial? | About marketing concepts | Scoop.it

Es el amanecer de los viajes espaciales comerciales y ha surgido toda una industria para servir a lo...


Via * Guadalupe Chamorro (Experta Nuevas tecnologías para el turismo)
corneja's insight:

El turismo espacial se inspirará en el modelo de los cruceros para preparar las actividades de los turistas.

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Muertos los hipsters, larga vida a los muppies

Muertos los hipsters, larga vida a los muppies | About marketing concepts | Scoop.it
Tras el paso de los hipster, que pusieron de moda las gafas de pasta, los estilismos vintage y la defensa del medio ambiente, llegan los muppies, una nueva generación de nativos digitales que pueden hacer mil cosas a la vez, al mismo tiempo qu...
corneja's insight:

Definición de los muppies: los millennials yuppies. Usuarios de las últimad tecnologías, alimentación con productos naturales, yoga o running...

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Virtual Butler Application | Virtual Concierge App

Virtual Butler Application | Virtual Concierge App | About marketing concepts | Scoop.it
The Future Of Guest Communication
corneja's insight:

Una plataforma de servicios móvil para hoteles. Para cualquier hotel: un canal para interactuar con clientes y público en general a través de sus móviles. Al mismo tiempo, un servicio de información de utilidad para visitantes y huéspedes.

 

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No-Management models mean the end of the leadership-model?

No-Management models mean the end of the leadership-model? | About marketing concepts | Scoop.it
Lots of tech companies have built their companies with little or no formal management hierarchy. But is this right for your business? Romy Misra reports
corneja's insight:

Have we been using leadership in a wrong field? Leadership is a social type of behaviour, to apply it to bussiness management maybe is not the best model

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Twitter is now testing autoplay videos in news feeds

Twitter is now testing autoplay videos in news feeds | About marketing concepts | Scoop.it
Following in the footsteps of Facebook, Twitter is now testing autoplay videos in user news feeds.
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Discover Storytelling and Content Marketing

Discover Storytelling and Content Marketing | About marketing concepts | Scoop.it
Even if your valuable content solves your readers problems it may not get shared. Here are 5 vital insights on the art and magic of storytelling
corneja's insight:
The post includes the links of 5 tools for building storytellings
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Storytelling with Conductive Ink

Storytelling with Conductive Ink | About marketing concepts | Scoop.it
Dalziel + Pop, a creative agency in London, is currently exhibiting at the Retail Design Expo in London. To demonstrate its skill set, the company built an interactive display using screenprinting with conductive ink.
corneja's insight:
Muy atractivo el display interactivo para informar de productos en #retail
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Un hotel que solo será atendido por robots, se une a bancos y peluquerías similares.

Un hotel que solo será atendido por robots, se une a bancos y peluquerías similares. | About marketing concepts | Scoop.it
Bienvenido al futuro. Un hotel en la ciudad de Nagasaki, el Henn-na Hotel, está haciendo una selección de personal en el que solo hay robots.
corneja's insight:
En Nagasaki, un hotel a un precio insuperable. Ha logrado reducir costes porque está atendido por robots. ¿En qué sectores podrán encargarse los robots de la atención al público?
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Su cara en un anuncio panorámico, si tira basura en las calles de México

Su cara en un anuncio panorámico, si tira basura en las calles de México | About marketing concepts | Scoop.it
Las autoridades en el Estado mexicano de Nuevo León exhiben públicamente a quienes se deshacen de desechos en la vía pública
corneja's insight:

El gobierno de un pueblo del norte de México tiene una base de datos para registrar a los ciudadanos que arrojan desechos en la vía pública. A la tercera infracción, la ficha del ciudadano se exhibe en carteles del ayuntamiento.

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El error en Amazon que llevó a vender cientos de productos por un céntimo - BBC Mundo

El error en Amazon que llevó a vender cientos de productos por un céntimo - BBC Mundo | About marketing concepts | Scoop.it
Un fallo informático que duró apenas una hora dejó felices a muchos clientes y casi en la ruina a algunas pequeñas empresas, al vender cientos de productos a sólo un céntimo de libra.
corneja's insight:

Repricer Express, la aplicación que adapta los precios según la situación del mercado propició venta de productos a un céntimo durante una hora en temporada navideña de 2014. Un caso para estudiar en cuanto a precios.

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El eCommerce presiona cada vez más a las tiendas físicas en toda Europa

El eCommerce presiona cada vez más a las tiendas físicas en toda Europa | About marketing concepts | Scoop.it
Evolución del Retail en Europa:
corneja's insight:

El post comenta cifras del estudio sobre retail europeo. España está en 6º lugar de los 32 países. Análisis de cifras de ventas, superficies de ventas y otros parámetros.

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Mother social networkers are more likely to follow brands on social networks.

Mother social networkers are more likely to follow brands on social networks. | About marketing concepts | Scoop.it

"Mother social networkers are more likely than the general public to follow brands on social networks,"

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Content Publishing: Own Blog vs. Guest Posting

Content Publishing: Own Blog vs. Guest Posting | About marketing concepts | Scoop.it
If you are going for content publishing to spread the word about your project, you have to decide whether to publish on your own blog or somewhere else.
corneja's insight:

Pros and cons of publishing your contents in your own blog or in other sites. Publishing into your social networks is also mentioned.

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The 5 Building Blocks of Visual Hierarchy in Web Design

The 5 Building Blocks of Visual Hierarchy in Web Design | About marketing concepts | Scoop.it
Visual hierarchy is the difference between a site that strategically influences user flow and decisions, and a site that just “looks nice.”
corneja's insight:

Visual is not only about visual topics, it determines how the webs and other entities flows and interact with people.

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Top 10 Twitter fails by big brands - Archie

Top 10 Twitter fails by big brands - Archie | About marketing concepts | Scoop.it
Here’s a list of the top 10 Twitter fails by big brands, which might make you feel tickled, yet vulnerable at the same time. #1 Qantas Airlines: They tweeted about the luxury services, aboard their new Luxury airliner. However, their punch failed to take off, since the company was grounded just a day before due …
corneja's insight:

It's good to know how a Tweet can produce a negative effect. The post comments about some examples.

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Are digital marketers headed for a wipeout?

Are digital marketers headed for a wipeout? | About marketing concepts | Scoop.it
According to a new report from Forrester, marketers don’t completely understand the technology driving digital marketing.

Via marketingIO
corneja's insight:

The post highlights: "Rather than single-mindedly chasing new opportunities, the time has come to build a stronger foundation of core digital marketing disciplines." I believe it is true.

 

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marketingIO's curator insight, April 15, 9:51 PM

No, not heading for a wipeout. But expectations are exceeding reality, and just a matter of time before the complete engine is in place where everyone is in sync. Including the CIO/CMO relationship.

CIM Academy's curator insight, April 17, 5:55 AM

Is your marketing strategy more tactical than strategic? This article suggests that most organisations are…

Rescooped by corneja from What about our Datas?
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Why Startups Should Tread Carefully When Hiring A Growth Hacker

Why Startups Should Tread Carefully When Hiring A Growth Hacker | About marketing concepts | Scoop.it
I’m the first person to admit that marketers need to reshape how they approach their craft. We are building businesses in a climate that relies heavily on the malleable ability to disrupt the norm. What “always worked” has become outdated and new ideas are needed. “Growth hacking”—the process of selling products [...]

Via Lucas Hamet
corneja's insight:

Growth-hacking is "a beautiful symphony of qualitative and quantitative know-how." This sounds good!

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A bag of chip moves when someone sings

A bag of chip moves when someone sings | About marketing concepts | Scoop.it
The bag isn't some sort of cheap megaphone setup, nor a DIY musical instrument. The bag is actually silent.
corneja's insight:
The high precision camera and software can measure the changes of a bag as a result of the sound waves. An amazing demonstration.
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Facebook se lanza al mercado de las transferencias

Facebook se lanza al mercado de las transferencias | About marketing concepts | Scoop.it
Los usuarios de Facebook podrán ahora enviar usando la aplicación Messenger. Leer
corneja's insight:
Las redes sociales sirven de plataforma a cualquier actividad social. Las transferencias monetarios son otra muestra.
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Why Gary Vaynerchuk Is Investing In Micro-Content

Why Gary Vaynerchuk Is Investing In Micro-Content | About marketing concepts | Scoop.it
Gary Vaynerchuk is a digital marketing legend. He explains us that "Storytelling Is Changing"
corneja's insight:
The post points out that brands can get more engagement using micro-contents, which are suitable to social media like Instagram or Snapchat. Then, the storytelling must change acording to the media.
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10 "palabros" que le saldrán este año por las orejas si se dedica al marketing de contenidos - Marketing Directo

10 "palabros" que le saldrán este año por las orejas si se dedica al marketing de contenidos - Marketing Directo | About marketing concepts | Scoop.it
Storytelling, snackable content y snapping. Estos son algunos de los "palabros" que más se escucharán en 2015 en el universo del marketing de contenidos.
corneja's insight:

Una lista a tener en cuenta si deseamos formar una "cultura de contenidos" o si formamos parte o colaboramos con un "content studio".

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