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Google y el problema de la alimentación forzada

Google y el problema de la alimentación forzada | About marketing concepts | Scoop.it
Aunque se diga cientos de veces, la idea parece difícil de asimilar: Google+ no es una red social, sino la re-imaginación de la web hecha por Google.
corneja's insight:

copio del post: "Google ha pasado a ser percibida como una empresa que impone sus productos, y con ello, a generar antipatía. Un sentimiento, además, que resulta completamente independiente del hecho de que Google+ sea, como producto, bueno o malo. Por buena que esté la comida, a pocos les gusta la alimentación forzada…" Cierto, es así. Gracias por explicarlo tan bien, Enrique Dans.

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About marketing concepts
Marketing concepts. Ideas of branding, copywriting, videomarketing, neuromarketing, etc.
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5 Signs Your Marketing Isn’t Integrated

5 Signs Your Marketing Isn’t Integrated | About marketing concepts | Scoop.it
corneja's insight:

Interesting observations. For example: "Do you have social media ideas, TV ideas or event ideas? Oops. The channels and tactics used should be a natural outgrowth of an audience centric idea."

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Daniel Benoy's curator insight, April 9, 2013 7:08 AM

This article looks at a different angle, it discussed how hard it is to perform integrated marketing. It tells us that integrated marketing isn’t an exact science, there is not a simple test that tells you if your marketing is integrated. It gives five basic unique signs to show whether or not your particular market is integrating. Firstly if your website landing page does not fit, you have a problem and you are missing one of the most simplest places to integrate your market. If a company's database isnt broad enough this too can create problems, along with channel specific goals or ideas. The article looks to give solid reviews and advice on integrating a specific market.

Ta-Ral Jhagroo's comment, April 9, 2013 7:19 AM
The article presents some good points. One being that there is no set science to knowing that your company has achieved integrated marketing. Furthermore, the 5 steps used to identify that your company is not achieving integrated marketing are helpful. Tip number 5, "Your still ignoring mobile" I agree with wholeheartedly. Ignoring this is missing a crucial part of integrated marketing and for todays marketers is a must.
alex's comment, April 9, 2013 7:36 AM
The article really addresses what is needed to be done to have a successful IMC campaign. it address the problems that are being had today like companies ignoring mobile marketing, with so many smart phones out there it is stupid not to address them as a channel of communication. I feel as that these five points are key to a good campaign. With the social media always changing and the different medias around us changing I feel this article helps to see what are important and what is less.
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Los usuarios móviles cada día más dispuestos a comprar con su smartphone

Los usuarios móviles cada día más dispuestos a comprar con su smartphone | About marketing concepts | Scoop.it
, el porcentaje de quien se decanta por la versión móvil duplica a quien se quedaría con la app.
corneja's insight:

Datos de un estudio realizado por CIF y EBay Enterprise. Los móviles al poder en acciones relaccionadas con el proceso de compra. Fuera y dentro de la tienda.

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Content Creation and Cerebral Activity: A Story's Power over the Brain

Content Creation and Cerebral Activity: A Story's Power over the Brain | About marketing concepts | Scoop.it
The experiential nature of content creation through storytelling enables you to communicate your brand narrative.

Via Karen Dietz
corneja's insight:

"According to a research conducted by anthropologist Robin Dunbar, personal stories account for 65 percent of our conversations." I suppose that many topics really may be considered as personal stories, but we are not aware of it. This an interesting point of view.

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Karen Dietz's curator insight, November 17, 3:50 PM

Article Link: http://bit.ly/1yNeuTx 


Here's another short but powerful article on the effects of storytelling on the brain. Yes, I said "storytelling" not just stories -- because this article is all about what happens when stories are shared between people, like in real time conversations.


Like: the significance of neural coupling, what mirror neurons produce, how dopamine cements memories, and my favorite -- how stories activate brain regions that are dormant when processing facts. Yahoo!


This article is chock full of fab info that you won't want to miss. It's short and to the point, too. Enjoy.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Marco Favero's curator insight, November 18, 8:29 AM

aggiungi la tua intuizione ...

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Marketing on/off

Marketing on/off | About marketing concepts | Scoop.it
Marketing Online, SEO, Clientes: #SEO estudio de #clientes
corneja's insight:

Posicionamiento web

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Promoting a Book on Facebook? Michelle Phan Tried One Video per Chapter, and It Worked - AllFacebook

Promoting a Book on Facebook? Michelle Phan Tried One Video per Chapter, and It Worked - AllFacebook | About marketing concepts | Scoop.it
Beauty entrepreneur Michelle Phan took a unique approach when using Facebook videos to promote her first book, Make Up: Your Life Guide to Beauty, Style and Success -- Online and Off.

Via Peg Corwin
corneja's insight:

The promotion of books through videos is like a boomerang reaction: lately, (mainly from The godfather?) we were looking at books that end their lives as films. Now the video format has begun to support trailers of books.

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Peg Corwin's curator insight, October 25, 3:05 PM

Pham created 22 videos to showcase each chapter of her book on both Facebook and Instagram.  It worked.

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Scooter-Suitcase Hybrid Turns Luggage Into Transportation

Scooter-Suitcase Hybrid Turns Luggage Into Transportation | About marketing concepts | Scoop.it
Product designers just can't seem to leave suitcases alone.
corneja's insight:

A clever design that adds a skate-system for simplifying the carrying  of  backpacks, suitcases, shoppings bags.

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Can you brand a social movement?

Can you brand a social movement? | About marketing concepts | Scoop.it
I've been in the world of marketing and branding for 20 years and I still carefully monitor the meridian between what's brandable and what's not. The whole notion of rendering something as a "living business asset" (to use the branding firm...
corneja's insight:

Interesting approach to the process of building the brand of the Hong Kong movement.

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New York City residents can now get their own .nyc domain

New York City residents can now get their own .nyc domain | About marketing concepts | Scoop.it
a digital space only for them. "
corneja's insight:

A digital space only for them: a gift for new-yorkers, and also a promotion for the City.

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Swedish Interactive Billboard Ad Has a Touching Twist

Swedish Interactive Billboard Ad Has a Touching Twist | About marketing concepts | Scoop.it
Eight months ago, a Swedish interactive billboard went viral. Now another advertiser is using the billboard idea to do more than sell shampoo.
corneja's insight:

Impressive ad!

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The Difference Between Copywriting & Content Marketing explained in a nice story

The Difference Between Copywriting & Content Marketing explained in a nice story | About marketing concepts | Scoop.it

The Difference Between Copywriting & Content Marketing
Search Engine People (blog)
"Your Business Can Adopt Two Kids And Name Them Copywriting And Content Marketing"

corneja's insight:

“ Many years ago, a beautiful woman named Publicity met a handsome young fellow named Business. Their romance caught fire quickly, and the two fell in love.” The post is a nice story about that couple, their first child named Copywriting and finally, their younger child named Content Marketing.

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Real-time ecommerce data

Real-time ecommerce data | About marketing concepts | Scoop.it
Explore what was purchased and from which companies, sales generated by social media, ecommerce by country, and more in this interactive visualization.
corneja's insight:

E-commerce data in real time. Amazing! It includes sale canal, type of payment, categories of spending, major e-commerce companies, social-media commerce and e-commerce by country.

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Google 2.0, el proyecto de Larry Page para el desarrollo de ideas a largo plazo

Google 2.0, el proyecto de Larry Page para el desarrollo de ideas a largo plazo | About marketing concepts | Scoop.it
Todo el mundo sabe que Google es algo mas que un buscador; también invierte en todo lo que esté relacionado con Internet. Pero además, la compañía también tiene una filosofía desde sus inicios...
corneja's insight:

Larry page ha propuesto la creación de un nuevo departamento de Google para desarrollar  ideas por el momento desvinculadas de obtener rentabilidad.

Algunos son conceptos realizables a largo plazo como un aeropuerto ultra-eficiente o una ciudad del futuro, otros que pueden desarrollarse a corto plazo como la seguridad biométrica y mejoras en la localización.

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The Driving Forces Behind 10 Years of Storytelling [Infographic] -

The Driving Forces Behind 10 Years of Storytelling [Infographic] - | About marketing concepts | Scoop.it

"The Driving Forces Behind 10 Years of Storytelling [Infographic] . From 2004, when the word  "blog" was named "word of  the year" by the Merriam Webster Dictionary, till 2014.

corneja's insight:

Clear and clever infographic. Easy to read, pleasant to watch. Thanks!

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Is Social Media Marketing Still Relevant?

Is Social Media Marketing Still Relevant? | About marketing concepts | Scoop.it
The “marketing” that a brand performs through social technology is becoming ubiquitous. In other words, it’s becoming less about the “media” and more about the “social.” It’s transitioning from “doing” social to “being” social as an enterprise. And, it’s transforming the employee from an invisible worker, to the new face of the brand.
corneja's insight:

 "The “marketing” that a brand performs through social technology ... it’s becoming less about the “media” and more about the “social.” It’s transitioning from “doing” social to “being” social as an enterprise. And, it’s transforming the employee from an invisible worker, to the new face of the brand." Interesting point!

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‘Made in Catalonia’

‘Made in Catalonia’ | About marketing concepts | Scoop.it
Empresas como Moritz, Parlem, Petrolis Independents o Bon Preu incorporan la marca Catalunya en su imagen comercial
corneja's insight:

Aunque el nacionalismo puede desencadenar el boicot a productos de una zona o de un país, también puede ser utilizado de forma inversa.   El artículo habla del buycott: la compra de productos nacionales. Pone ejemplos de cómo ha sido utilizado este recurso por marcas catalanas.

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Russia Is Building Shopping Malls Where Stalin Held Show Trials - The New Republic

Russia Is Building Shopping Malls Where Stalin Held Show Trials - The New Republic | About marketing concepts | Scoop.it

“Old walls and doors know something we can’t understand,” Mozhayev wrote in one of his essays: “the true nature of time. The drama of human lives is written in the buildings. We will be gone; only places remain.”

corneja's insight:

 Moscow is searching for a style. In architecture. "The first builds of the boom imitated whatever the post-Soviets had seen abroad and most desired: Turkish hotels, German castles, Swiss chalets. When Ostozhenka, the area right opposite the Kremlin, was knocked down, it was renamed “Moscow Belgravia”; there are “Mos Angeles” and “Moscow Côte D’Azur.”

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Postdigital advertising: going beyond the display

Postdigital advertising: going beyond the display | About marketing concepts | Scoop.it
The term 'Postdigital' is used by academics to describe a technological experience that goes beyond our screens, adding a more 'human' touch to the way we interact.
corneja's insight:

Interactive marketing

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Twitter Acquires Twitpic's Archive, Saga Finally Ends

Twitter Acquires Twitpic's Archive, Saga Finally Ends | About marketing concepts | Scoop.it
Twitter has acquired Twitpic's website and photo archive.
corneja's insight:

About the images at Twitpic:" In other words, Twitpic is still dead, but the photos will continue to exist in read-only mode, and users can still download their data. Here's hoping that Twitter makes it easy for the Archive Team to archive that data, or at least ensure that any old tweets with Twitpic attachments will still load."

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The Someecards formula for shareable native ads

The Someecards formula for shareable native ads | About marketing concepts | Scoop.it
If you’re trying to get people to like and share your native ads, here’s a tip: Make them funny, and maybe add a touch of honesty.
That Someecards’s strategy.
corneja's insight:

Nice messsages that are easy to share. Someecards messages are a fresh  touch at our Facebook wall or our Twitter TimeLine.

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Cómo las marcas hicieron que Halloween llegase a España y se convirtiera en negocio

Cómo las marcas hicieron que Halloween llegase a España y se convirtiera en negocio | About marketing concepts | Scoop.it
corneja's insight:

El post explica la evolución de las fiestas de Halloween en España. Incluye gráficos de Google Trends que muestran cómo aumenta la tendencia de búsqueda desde 2005 y en Ngram View se aprecia que la palabra escala de forma importante su aparición en publicaciones a partir de 1995.

 

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Por qué cada vez más hombres prefieren la compra online

Por qué cada vez más hombres prefieren la compra online | About marketing concepts | Scoop.it
corneja's insight:

¡Ilustrativa galería de fotos!

 

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The History of Advertising in 60 Seconds

The History of Advertising in 60 Seconds | About marketing concepts | Scoop.it
The rate of change in the advertising industry is astonishing. The technologies and platforms that have emerged in the past 10 years — Facebook, Twitter, Pinterest, etc. — have revolutionized the way brands communicate with and reach consumers ...
corneja's insight:

Lovely video-infographics!

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What Brands Can Learn From Bedtime Stories | ogilvydo.com

What Brands Can Learn From Bedtime Stories | ogilvydo.com | About marketing concepts | Scoop.it
Children’s bedtime reading holds the key to resonant storytelling. After all, if you can capture the imagination of a four year old, you can do anything.
corneja's insight:

"Taking something rather mundane and transporting it into an impossible scenario": many TV advertisements prove how useful is this advice for brands.

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Facebook Ads Will Follow You Around. Starting Now.

Facebook Ads Will Follow You Around. Starting Now. | About marketing concepts | Scoop.it
Good news for advertisers, but maybe not-so-great news for users concerned about their personal data: Starting Monday, Facebook will use data it gleans from users for its new ad network, Atlas, which it will serve up ads on non-Facebook sites based...
corneja's insight:

 "Atlas is a sort of alternative to Google's AdWords": sounds interesting.

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Rescooped by corneja from Information and digital literacy in education via the digital path
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30 Storytelling Tips For Educators | Not Another History Teacher

30 Storytelling Tips For Educators | Not Another History Teacher | About marketing concepts | Scoop.it

Storytelling has been around as long as humankind. It is one of the most effective ways to communicate an important truth to another person. It is a connection point between two people. It gives meaning, context, and understanding in a world that is often filled with chaos and disorder.


Via Elizabeth E Charles
corneja's insight:

Useful advices! For teachers but we can apply them to any activity that implies an explanation. Presentations, for example.

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The 11 Laws of Great Storytelling For the Movies

The 11 Laws of Great Storytelling For the Movies | About marketing concepts | Scoop.it
Professor, screenwriter and script consultant Jeffrey Hirschberg reveals the key elements of writing an engaging screenplay.
corneja's insight:

Good advices for copywriting, not only for storytelling for movies. Also is a useful reading for marketing thinkers.The  article is an abbreviated excerpt from Jeffrey Hirschberg’s  book: "Reflections of the Shadow: Creating Memorable Heroes and Villains for Film and TV".

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