"According to a research conducted by anthropologist Robin Dunbar, personal stories account for 65 percent of our conversations." I suppose that many topics really may be considered as personal stories, but we are not aware of it. This an interesting point of view.
The promotion of books through videos is like a boomerang reaction: lately, (mainly from The godfather?) we were looking at books that end their lives as films. Now the video format has begun to support trailers of books.
I've been in the world of marketing and branding for 20 years and I still carefully monitor the meridian between what's brandable and what's not. The whole notion of rendering something as a "living business asset" (to use the branding firm...
Interesting approach to the process of building the brand of the Hong Kong movement.
The Difference Between Copywriting & Content Marketing Search Engine People (blog) "Your Business Can Adopt Two Kids And Name Them Copywriting And Content Marketing"
“ Many years ago, a beautiful woman named Publicity met a handsome young fellow named Business. Their romance caught fire quickly, and the two fell in love.” The post is a nice story about that couple, their first child named Copywriting and finally, their younger child named Content Marketing.
Todo el mundo sabe que Google es algo mas que un buscador; también invierte en todo lo que esté relacionado con Internet. Pero además, la compañía también tiene una filosofía desde sus inicios...
Larry page ha propuesto la creación de un nuevo departamento de Google para desarrollar ideas por el momento desvinculadas de obtener rentabilidad.
Algunos son conceptos realizables a largo plazo como un aeropuerto ultra-eficiente o una ciudad del futuro, otros que pueden desarrollarse a corto plazo como la seguridad biométrica y mejoras en la localización.
The “marketing” that a brand performs through social technology is becoming ubiquitous. In other words, it’s becoming less about the “media” and more about the “social.” It’s transitioning from “doing” social to “being” social as an enterprise. And, it’s transforming the employee from an invisible worker, to the new face of the brand.
"The “marketing” that a brand performs through social technology ... it’s becoming less about the “media” and more about the “social.” It’s transitioning from “doing” social to “being” social as an enterprise. And, it’s transforming the employee from an invisible worker, to the new face of the brand." Interesting point!
Empresas como Moritz, Parlem, Petrolis Independents o Bon Preu incorporan la marca Catalunya en su imagen comercial
Aunque el nacionalismo puede desencadenar el boicot a productos de una zona o de un país, también puede ser utilizado de forma inversa. El artículo habla del buycott: la compra de productos nacionales. Pone ejemplos de cómo ha sido utilizado este recurso por marcas catalanas.
“Old walls and doors know something we can’t understand,” Mozhayev wrote in one of his essays: “the true nature of time. The drama of human lives is written in the buildings. We will be gone; only places remain.”
Moscow is searching for a style. In architecture. "The first builds of the boom imitated whatever the post-Soviets had seen abroad and most desired: Turkish hotels, German castles, Swiss chalets. When Ostozhenka, the area right opposite the Kremlin, was knocked down, it was renamed “Moscow Belgravia”; there are “Mos Angeles” and “Moscow Côte D’Azur.”
Twitter has acquired Twitpic's website and photo archive.
About the images at Twitpic:" In other words, Twitpic is still dead, but the photos will continue to exist in read-only mode, and users can still download their data. Here's hoping that Twitter makes it easy for the Archive Team to archive that data, or at least ensure that any old tweets with Twitpic attachments will still load."
El post explica la evolución de las fiestas de Halloween en España. Incluye gráficos de Google Trends que muestran cómo aumenta la tendencia de búsqueda desde 2005 y en Ngram View se aprecia que la palabra escala de forma importante su aparición en publicaciones a partir de 1995.
The rate of change in the advertising industry is astonishing. The technologies and platforms that have emerged in the past 10 years — Facebook, Twitter, Pinterest, etc. — have revolutionized the way brands communicate with and reach consumers ...
Good news for advertisers, but maybe not-so-great news for users concerned about their personal data: Starting Monday, Facebook will use data it gleans from users for its new ad network, Atlas, which it will serve up ads on non-Facebook sites based...
"Atlas is a sort of alternative to Google's AdWords": sounds interesting.
Storytelling has been around as long as humankind. It is one of the most effective ways to communicate an important truth to another person. It is a connection point between two people. It gives meaning, context, and understanding in a world that is often filled with chaos and disorder.
Professor, screenwriter and script consultant Jeffrey Hirschberg reveals the key elements of writing an engaging screenplay.
Good advices for copywriting, not only for storytelling for movies. Also is a useful reading for marketing thinkers.The article is an abbreviated excerpt from Jeffrey Hirschberg’s book: "Reflections of the Shadow: Creating Memorable Heroes and Villains for Film and TV".