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Una marca que se atreve a reírse de sí misma.

Una marca que se atreve a reírse de sí misma. | About marketing concepts | Scoop.it
corneja's insight:

No sé si reírse de sí misma es algo osado o temerario. Lo que sí parece claro es que esta estrategia está muy bien para Internet Explorer, quizás el explorador más detestado desde que existen los exloradores.

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About marketing concepts
Marketing concepts. Ideas of branding, copywriting, videomarketing, neuromarketing, etc.
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5 Signs Your Marketing Isn’t Integrated

5 Signs Your Marketing Isn’t Integrated | About marketing concepts | Scoop.it
corneja's insight:

Interesting observations. For example: "Do you have social media ideas, TV ideas or event ideas? Oops. The channels and tactics used should be a natural outgrowth of an audience centric idea."

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Daniel Benoy's curator insight, April 9, 2013 7:08 AM

This article looks at a different angle, it discussed how hard it is to perform integrated marketing. It tells us that integrated marketing isn’t an exact science, there is not a simple test that tells you if your marketing is integrated. It gives five basic unique signs to show whether or not your particular market is integrating. Firstly if your website landing page does not fit, you have a problem and you are missing one of the most simplest places to integrate your market. If a company's database isnt broad enough this too can create problems, along with channel specific goals or ideas. The article looks to give solid reviews and advice on integrating a specific market.

Ta-Ral Jhagroo's comment, April 9, 2013 7:19 AM
The article presents some good points. One being that there is no set science to knowing that your company has achieved integrated marketing. Furthermore, the 5 steps used to identify that your company is not achieving integrated marketing are helpful. Tip number 5, "Your still ignoring mobile" I agree with wholeheartedly. Ignoring this is missing a crucial part of integrated marketing and for todays marketers is a must.
alex's comment, April 9, 2013 7:36 AM
The article really addresses what is needed to be done to have a successful IMC campaign. it address the problems that are being had today like companies ignoring mobile marketing, with so many smart phones out there it is stupid not to address them as a channel of communication. I feel as that these five points are key to a good campaign. With the social media always changing and the different medias around us changing I feel this article helps to see what are important and what is less.
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The Someecards formula for shareable native ads

The Someecards formula for shareable native ads | About marketing concepts | Scoop.it
If you’re trying to get people to like and share your native ads, here’s a tip: Make them funny, and maybe add a touch of honesty.
That Someecards’s strategy.
corneja's insight:

Nice messsages that are easy to share. Someecards messages are a fresh  touch at our Facebook wall or our Twitter TimeLine.

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Cómo las marcas hicieron que Halloween llegase a España y se convirtiera en negocio

Cómo las marcas hicieron que Halloween llegase a España y se convirtiera en negocio | About marketing concepts | Scoop.it
corneja's insight:

El post explica la evolución de las fiestas de Halloween en España. Incluye gráficos de Google Trends que muestran cómo aumenta la tendencia de búsqueda desde 2005 y en Ngram View se aprecia que la palabra escala de forma importante su aparición en publicaciones a partir de 1995.

 

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Por qué cada vez más hombres prefieren la compra online

Por qué cada vez más hombres prefieren la compra online | About marketing concepts | Scoop.it
corneja's insight:

¡Ilustrativa galería de fotos!

 

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The History of Advertising in 60 Seconds

The History of Advertising in 60 Seconds | About marketing concepts | Scoop.it
The rate of change in the advertising industry is astonishing. The technologies and platforms that have emerged in the past 10 years — Facebook, Twitter, Pinterest, etc. — have revolutionized the way brands communicate with and reach consumers ...
corneja's insight:

Lovely video-infographics!

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What Brands Can Learn From Bedtime Stories | ogilvydo.com

What Brands Can Learn From Bedtime Stories | ogilvydo.com | About marketing concepts | Scoop.it
Children’s bedtime reading holds the key to resonant storytelling. After all, if you can capture the imagination of a four year old, you can do anything.
corneja's insight:

"Taking something rather mundane and transporting it into an impossible scenario": many TV advertisements prove how useful is this advice for brands.

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Facebook Ads Will Follow You Around. Starting Now.

Facebook Ads Will Follow You Around. Starting Now. | About marketing concepts | Scoop.it
Good news for advertisers, but maybe not-so-great news for users concerned about their personal data: Starting Monday, Facebook will use data it gleans from users for its new ad network, Atlas, which it will serve up ads on non-Facebook sites based...
corneja's insight:

 "Atlas is a sort of alternative to Google's AdWords": sounds interesting.

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30 Storytelling Tips For Educators | Not Another History Teacher

30 Storytelling Tips For Educators | Not Another History Teacher | About marketing concepts | Scoop.it

Storytelling has been around as long as humankind. It is one of the most effective ways to communicate an important truth to another person. It is a connection point between two people. It gives meaning, context, and understanding in a world that is often filled with chaos and disorder.


Via Elizabeth E Charles
corneja's insight:

Useful advices! For teachers but we can apply them to any activity that implies an explanation. Presentations, for example.

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The 11 Laws of Great Storytelling For the Movies

The 11 Laws of Great Storytelling For the Movies | About marketing concepts | Scoop.it
Professor, screenwriter and script consultant Jeffrey Hirschberg reveals the key elements of writing an engaging screenplay.
corneja's insight:

Good advices for copywriting, not only for storytelling for movies. Also is a useful reading for marketing thinkers.The  article is an abbreviated excerpt from Jeffrey Hirschberg’s  book: "Reflections of the Shadow: Creating Memorable Heroes and Villains for Film and TV".

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Goodbye i? What a Missing Letter Means for Apple

Goodbye i? What a Missing Letter Means for Apple | About marketing concepts | Scoop.it
As Apple made steps into two new categories on Tuesday, with the Apple Watch and Apple Pay, many were quick to notice a missing character that has long characterized the names of Apple products: the "i." Technically, the word "Apple" isn't in...
corneja's insight:

Why the apple Watch and Apple Pay has no the letter "i" before its names? The post approaches to the names of several Apple products (iPhone, iPod, iMac) made when Steve Jobs came back to the company.

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THE SOCIAL-MEDIA DEMOGRAPHICS REPORT: Differences In Gender, Age, And Income At The Top Networks

THE SOCIAL-MEDIA DEMOGRAPHICS REPORT: Differences In Gender, Age, And Income At The Top Networks | About marketing concepts | Scoop.it
Older social networks are reaching maturity but there are still distinct demographic skews, as newer messaging apps pick up users.
corneja's insight:

Instagram has edged out FB and Twitter in terms of Prestige; Linkedin is more popular than Twitter among adults... and more insights about Social Media.

Social networks are now defining a new system of human relationships. Knowing about its evolution into society is very interesting. Thanks!

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Un diseñador crea camisetas especiales para hacerse selfies

Un diseñador crea camisetas especiales para hacerse selfies | About marketing concepts | Scoop.it
Si está preocupado porque últimamente sus selfies no captan su belleza, no se preocupe. Timur Kim, un diseñador de moda ruso, ha creado una colección de camisetas con el propósito de salir bien en las fotografías.
Cada prenda de la colección “Selfie T-shirts” cuenta con un parche con dibujos en la zona del cuello, pero no ...
corneja's insight:

¡Esto sí es aprovechar una oportunidad de negocio! No dudo que sería un regalo estrella en las compras online. ¿Tendrá descuentos promocionales? .

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How startups such as Dropbox, Airbnb, Groupon and others acquired their first users - GrowthHackers

How startups such as Dropbox, Airbnb, Groupon and others acquired their first users - GrowthHackers | About marketing concepts | Scoop.it
[Growth Hacks] Includes the story of how Dropbox went from 5000 to 75,000 wait-list signups in one night and how Reddit and Quora got past the chicken/egg of having no content or users.
corneja's insight:

Very interesting!

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Scooter-Suitcase Hybrid Turns Luggage Into Transportation

Scooter-Suitcase Hybrid Turns Luggage Into Transportation | About marketing concepts | Scoop.it
Product designers just can't seem to leave suitcases alone.
corneja's insight:

A clever design that adds a skate-system for simplifying the carrying  of  backpacks, suitcases, shoppings bags.

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Can you brand a social movement?

Can you brand a social movement? | About marketing concepts | Scoop.it
I've been in the world of marketing and branding for 20 years and I still carefully monitor the meridian between what's brandable and what's not. The whole notion of rendering something as a "living business asset" (to use the branding firm...
corneja's insight:

Interesting approach to the process of building the brand of the Hong Kong movement.

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New York City residents can now get their own .nyc domain

New York City residents can now get their own .nyc domain | About marketing concepts | Scoop.it
a digital space only for them. "
corneja's insight:

A digital space only for them: a gift for new-yorkers, and also a promotion for the City.

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Swedish Interactive Billboard Ad Has a Touching Twist

Swedish Interactive Billboard Ad Has a Touching Twist | About marketing concepts | Scoop.it
Eight months ago, a Swedish interactive billboard went viral. Now another advertiser is using the billboard idea to do more than sell shampoo.
corneja's insight:

Impressive ad!

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The Difference Between Copywriting & Content Marketing explained in a nice story

The Difference Between Copywriting & Content Marketing explained in a nice story | About marketing concepts | Scoop.it

The Difference Between Copywriting & Content Marketing
Search Engine People (blog)
"Your Business Can Adopt Two Kids And Name Them Copywriting And Content Marketing"

corneja's insight:

“ Many years ago, a beautiful woman named Publicity met a handsome young fellow named Business. Their romance caught fire quickly, and the two fell in love.” The post is a nice story about that couple, their first child named Copywriting and finally, their younger child named Content Marketing.

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Real-time ecommerce data

Real-time ecommerce data | About marketing concepts | Scoop.it
Explore what was purchased and from which companies, sales generated by social media, ecommerce by country, and more in this interactive visualization.
corneja's insight:

E-commerce data in real time. Amazing! It includes sale canal, type of payment, categories of spending, major e-commerce companies, social-media commerce and e-commerce by country.

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Google 2.0, el proyecto de Larry Page para el desarrollo de ideas a largo plazo

Google 2.0, el proyecto de Larry Page para el desarrollo de ideas a largo plazo | About marketing concepts | Scoop.it
Todo el mundo sabe que Google es algo mas que un buscador; también invierte en todo lo que esté relacionado con Internet. Pero además, la compañía también tiene una filosofía desde sus inicios...
corneja's insight:

Larry page ha propuesto la creación de un nuevo departamento de Google para desarrollar  ideas por el momento desvinculadas de obtener rentabilidad.

Algunos son conceptos realizables a largo plazo como un aeropuerto ultra-eficiente o una ciudad del futuro, otros que pueden desarrollarse a corto plazo como la seguridad biométrica y mejoras en la localización.

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The Driving Forces Behind 10 Years of Storytelling [Infographic] -

The Driving Forces Behind 10 Years of Storytelling [Infographic] - | About marketing concepts | Scoop.it

"The Driving Forces Behind 10 Years of Storytelling [Infographic] . From 2004, when the word  "blog" was named "word of  the year" by the Merriam Webster Dictionary, till 2014.

corneja's insight:

Clear and clever infographic. Easy to read, pleasant to watch. Thanks!

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The 27 Maps That Explain America

The 27 Maps That Explain America | About marketing concepts | Scoop.it
Want to understand this fascinating country? Check out these maps.
corneja's insight:

A collection  of demographic stats of USA showed in maps. % of inhabitants with 4-year degree, % of Latinos, Native Americans, Asian American by County. Uninhabited zones, migration patterns and more.

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Where the worlds of Facebook, TV, and branding collide

Where the worlds of Facebook, TV, and branding collide | About marketing concepts | Scoop.it
For marketers with the dollars to advertise on the spots between TV shows, knowing which shows have the most social media clout
corneja's insight:

The online advertising is growing, but Internet is also used by advertisers for studying what programs have more followers among the people with affinity to the brands of their clients. The interaction with TV shows in Facebook is a field for exploring the preferences.

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Brand Storytelling, the power of social proof and technology trends in fashion and marketing

Brand Storytelling, the power of social proof and technology trends in fashion and marketing | About marketing concepts | Scoop.it
Many brands build communities and acquire fans, but precious few turn casual fans into passionate followers through their marketing strategy. One notable exception is Black Milk, a quirky Australia...
corneja's insight:

Valuable examples of how to engage customers. Also useful tech resources for fashion retailers.

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I'm a Copywriter, Now What? - exploreB2B

 “Marketing? Fashion? Ew.” people have said to me with a tinge of disdain when I tell them the majority of my clients. I smirk, because as great as I am at writing a compelling fantasy piece–I ...
corneja's insight:

Copywriting, copywriter... writer?

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IKEA “tira la casa por la ventana” y ofrece la posibilidad de devolver sus productos de por vida

IKEA “tira la casa por la ventana” y ofrece la posibilidad de devolver sus productos de por vida | About marketing concepts | Scoop.it
De tres meses a toda la vida: IKEA ha decidido dar una vuelta a su política de devoluciones permitiendo a sus clientes devolver los artículos toda la vida incluso montados y con signos de uso.
La casa de muebles sueca permitirá a sus clientes devolver los artículos siempre y cuando aún conserven el ticket de compra y ...
corneja's insight:

Esto sí que es un cambio: devolución de productos usados y con cualquier fecha de compra. Con esta facilidad nos costará poco redecorar la casa todos los años. Sólo hay que conservar los tickets de compra

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