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Global lockmaker seeks key to future profits in the cloud

Global lockmaker seeks key to future profits in the cloud | About marketing concepts | Scoop.it
STOCKHOLM (Reuters) - Despite the rapid pace of technology that has overhauled many consumer goods, the front door lock and key is little changed since the 1800s.
corneja's insight:

Digital keys that can be embedded in SIM cards, within software or inside the phone itself, or short range wireless that within a few years may be standard in most mobile devices.

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Marketing concepts. Ideas of branding, copywriting, videomarketing, neuromarketing, etc.
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5 Signs Your Marketing Isn’t Integrated

5 Signs Your Marketing Isn’t Integrated | About marketing concepts | Scoop.it
corneja's insight:

Interesting observations. For example: "Do you have social media ideas, TV ideas or event ideas? Oops. The channels and tactics used should be a natural outgrowth of an audience centric idea."

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Daniel Benoy's curator insight, April 9, 2013 7:08 AM

This article looks at a different angle, it discussed how hard it is to perform integrated marketing. It tells us that integrated marketing isn’t an exact science, there is not a simple test that tells you if your marketing is integrated. It gives five basic unique signs to show whether or not your particular market is integrating. Firstly if your website landing page does not fit, you have a problem and you are missing one of the most simplest places to integrate your market. If a company's database isnt broad enough this too can create problems, along with channel specific goals or ideas. The article looks to give solid reviews and advice on integrating a specific market.

Ta-Ral Jhagroo's comment, April 9, 2013 7:19 AM
The article presents some good points. One being that there is no set science to knowing that your company has achieved integrated marketing. Furthermore, the 5 steps used to identify that your company is not achieving integrated marketing are helpful. Tip number 5, "Your still ignoring mobile" I agree with wholeheartedly. Ignoring this is missing a crucial part of integrated marketing and for todays marketers is a must.
alex's comment, April 9, 2013 7:36 AM
The article really addresses what is needed to be done to have a successful IMC campaign. it address the problems that are being had today like companies ignoring mobile marketing, with so many smart phones out there it is stupid not to address them as a channel of communication. I feel as that these five points are key to a good campaign. With the social media always changing and the different medias around us changing I feel this article helps to see what are important and what is less.
Rescooped by corneja from Mis noticias (sobretodo turismo y tecnología)
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¿Qué actividades de entretenimiento tendrá el turismo espacial?

¿Qué actividades de entretenimiento tendrá el turismo espacial? | About marketing concepts | Scoop.it

Es el amanecer de los viajes espaciales comerciales y ha surgido toda una industria para servir a lo...


Via * Guadalupe Chamorro (Experta Nuevas tecnologías para el turismo)
corneja's insight:

El turismo espacial se inspirará en el modelo de los cruceros para preparar las actividades de los turistas.

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Muertos los hipsters, larga vida a los muppies

Muertos los hipsters, larga vida a los muppies | About marketing concepts | Scoop.it
Tras el paso de los hipster, que pusieron de moda las gafas de pasta, los estilismos vintage y la defensa del medio ambiente, llegan los muppies, una nueva generación de nativos digitales que pueden hacer mil cosas a la vez, al mismo tiempo qu...
corneja's insight:

Definición de los muppies: los millennials yuppies. Usuarios de las últimad tecnologías, alimentación con productos naturales, yoga o running...

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Virtual Butler Application | Virtual Concierge App

Virtual Butler Application | Virtual Concierge App | About marketing concepts | Scoop.it
The Future Of Guest Communication
corneja's insight:

Una plataforma de servicios móvil para hoteles. Para cualquier hotel: un canal para interactuar con clientes y público en general a través de sus móviles. Al mismo tiempo, un servicio de información de utilidad para visitantes y huéspedes.

 

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No-Management models mean the end of the leadership-model?

No-Management models mean the end of the leadership-model? | About marketing concepts | Scoop.it
Lots of tech companies have built their companies with little or no formal management hierarchy. But is this right for your business? Romy Misra reports
corneja's insight:

Have we been using leadership in a wrong field? Leadership is a social type of behaviour, to apply it to bussiness management maybe is not the best model

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Twitter is now testing autoplay videos in news feeds

Twitter is now testing autoplay videos in news feeds | About marketing concepts | Scoop.it
Following in the footsteps of Facebook, Twitter is now testing autoplay videos in user news feeds.
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Discover Storytelling and Content Marketing

Discover Storytelling and Content Marketing | About marketing concepts | Scoop.it
Even if your valuable content solves your readers problems it may not get shared. Here are 5 vital insights on the art and magic of storytelling
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The post includes the links of 5 tools for building storytellings
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Storytelling with Conductive Ink

Storytelling with Conductive Ink | About marketing concepts | Scoop.it
Dalziel + Pop, a creative agency in London, is currently exhibiting at the Retail Design Expo in London. To demonstrate its skill set, the company built an interactive display using screenprinting with conductive ink.
corneja's insight:
Muy atractivo el display interactivo para informar de productos en #retail
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Un hotel que solo será atendido por robots, se une a bancos y peluquerías similares.

Un hotel que solo será atendido por robots, se une a bancos y peluquerías similares. | About marketing concepts | Scoop.it
Bienvenido al futuro. Un hotel en la ciudad de Nagasaki, el Henn-na Hotel, está haciendo una selección de personal en el que solo hay robots.
corneja's insight:
En Nagasaki, un hotel a un precio insuperable. Ha logrado reducir costes porque está atendido por robots. ¿En qué sectores podrán encargarse los robots de la atención al público?
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5 Ecommerce Stats and how we can prevent the shopping cart abandonment

5 Ecommerce Stats and how we can prevent the shopping cart abandonment | About marketing concepts | Scoop.it
In this article, I’ve collected some of the most surprising ecommerce stats that I believe have profound implications for the way that we do marketing.
corneja's insight:

Some useful stats from ecommerce Survey 2014 and tips for increasing our website sales.

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Smarter Remarketing: Psychological Tricks To Bring Back Abandoned Visitors

Smarter Remarketing: Psychological Tricks To Bring Back Abandoned Visitors | About marketing concepts | Scoop.it
People abandon websites for various reasons. If you're lucky, they'll come back to finish what they started; but more often than not, they just forget abou
corneja's insight:

Six tecniques you can use to finish up aborted purchases in your website.

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Wearable Products That Apple Could Do In The Future

Wearable Products That Apple Could Do In The Future | About marketing concepts | Scoop.it
Someone who I believe has a good sense of Apple’s thinking about wearables told me some months ago that if I wanted to understand part of Apple’s wearable
corneja's insight:

Mobile identity, ID band technology, HealthKit, Figerprint readers: technology for building a Personal Digital ID.

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How to Create a Standout Social-Media Profile

How to Create a Standout Social-Media Profile | About marketing concepts | Scoop.it
Nearly three quarters of online adults in the U.S. use social media, and 53 percent of active social networkers follow a brand. So with social media becoming an
corneja's insight:

Some mistakes that we should avoid when we are choosing the images for our social media profiles.

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Content Publishing: Own Blog vs. Guest Posting

Content Publishing: Own Blog vs. Guest Posting | About marketing concepts | Scoop.it
If you are going for content publishing to spread the word about your project, you have to decide whether to publish on your own blog or somewhere else.
corneja's insight:

Pros and cons of publishing your contents in your own blog or in other sites. Publishing into your social networks is also mentioned.

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The 5 Building Blocks of Visual Hierarchy in Web Design

The 5 Building Blocks of Visual Hierarchy in Web Design | About marketing concepts | Scoop.it
Visual hierarchy is the difference between a site that strategically influences user flow and decisions, and a site that just “looks nice.”
corneja's insight:

Visual is not only about visual topics, it determines how the webs and other entities flows and interact with people.

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Top 10 Twitter fails by big brands - Archie

Top 10 Twitter fails by big brands - Archie | About marketing concepts | Scoop.it
Here’s a list of the top 10 Twitter fails by big brands, which might make you feel tickled, yet vulnerable at the same time. #1 Qantas Airlines: They tweeted about the luxury services, aboard their new Luxury airliner. However, their punch failed to take off, since the company was grounded just a day before due …
corneja's insight:

It's good to know how a Tweet can produce a negative effect. The post comments about some examples.

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Are digital marketers headed for a wipeout?

Are digital marketers headed for a wipeout? | About marketing concepts | Scoop.it
According to a new report from Forrester, marketers don’t completely understand the technology driving digital marketing.

Via iNeoMarketing
corneja's insight:

The post highlights: "Rather than single-mindedly chasing new opportunities, the time has come to build a stronger foundation of core digital marketing disciplines." I believe it is true.

 

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iNeoMarketing's curator insight, April 15, 9:51 PM

No, not heading for a wipeout. But expectations are exceeding reality, and just a matter of time before the complete engine is in place where everyone is in sync. Including the CIO/CMO relationship.

CIM Academy's curator insight, April 17, 5:55 AM

Is your marketing strategy more tactical than strategic? This article suggests that most organisations are…

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Why Startups Should Tread Carefully When Hiring A Growth Hacker

Why Startups Should Tread Carefully When Hiring A Growth Hacker | About marketing concepts | Scoop.it
I’m the first person to admit that marketers need to reshape how they approach their craft. We are building businesses in a climate that relies heavily on the malleable ability to disrupt the norm. What “always worked” has become outdated and new ideas are needed. “Growth hacking”—the process of selling products [...]

Via Lucas Hamet
corneja's insight:

Growth-hacking is "a beautiful symphony of qualitative and quantitative know-how." This sounds good!

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A bag of chip moves when someone sings

A bag of chip moves when someone sings | About marketing concepts | Scoop.it
The bag isn't some sort of cheap megaphone setup, nor a DIY musical instrument. The bag is actually silent.
corneja's insight:
The high precision camera and software can measure the changes of a bag as a result of the sound waves. An amazing demonstration.
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Facebook se lanza al mercado de las transferencias

Facebook se lanza al mercado de las transferencias | About marketing concepts | Scoop.it
Los usuarios de Facebook podrán ahora enviar usando la aplicación Messenger. Leer
corneja's insight:
Las redes sociales sirven de plataforma a cualquier actividad social. Las transferencias monetarios son otra muestra.
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Why Gary Vaynerchuk Is Investing In Micro-Content

Why Gary Vaynerchuk Is Investing In Micro-Content | About marketing concepts | Scoop.it
Gary Vaynerchuk is a digital marketing legend. He explains us that "Storytelling Is Changing"
corneja's insight:
The post points out that brands can get more engagement using micro-contents, which are suitable to social media like Instagram or Snapchat. Then, the storytelling must change acording to the media.
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10 "palabros" que le saldrán este año por las orejas si se dedica al marketing de contenidos - Marketing Directo

10 "palabros" que le saldrán este año por las orejas si se dedica al marketing de contenidos - Marketing Directo | About marketing concepts | Scoop.it
Storytelling, snackable content y snapping. Estos son algunos de los "palabros" que más se escucharán en 2015 en el universo del marketing de contenidos.
corneja's insight:

Una lista a tener en cuenta si deseamos formar una "cultura de contenidos" o si formamos parte o colaboramos con un "content studio".

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Google Wants to Sell You Auto Insurance

Google Wants to Sell You Auto Insurance | About marketing concepts | Scoop.it
Google is plotting a move into auto insurance in the U.S., including a comparison-shopping site from which users would also be able to buy policies, an industry analyst says.
corneja's insight:

"The moves suggest the search giant wants to offer similar services in the U.S., potentially displacing existing middlemen, as it has done in shopping and travel."

Another interesting matter in the post is the "vertical" search for specific categories: "If Google doesn’t provide more efficient services that cater to particular types of searches, it risks being cut out itself."

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5 online travel predictions to kick off the first week of 2015 and a chance to WIN! | Travel Industry News & Conferences - EyeforTravel

5 online travel predictions to kick off the first week of 2015 and a chance to WIN! | Travel Industry News & Conferences - EyeforTravel | About marketing concepts | Scoop.it

We’re also likely to see other big players such as Facebook and Twitter turning more towards travel as part of their growth strategies.

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Top 10 mejores slogans de la historia, Agencias de diseño y publicidad

Top 10 mejores slogans de la historia, Agencias de diseño y publicidad | About marketing concepts | Scoop.it

Hasta el mejor slogan de cualquier agencia de diseño y publicidad tiene algo en común.... Son recordados por la gente, analizamos cada uno de los mejores!

corneja's insight:

Además del análisis de los 10 slogan "top ten" incluye listado de otros es

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Telegram se posiciona en el campo de las comunicaciones laborales

Telegram se posiciona en el campo de las comunicaciones laborales | About marketing concepts | Scoop.it
Telegram presenta batalla a WhatsApp en el campo de las comunicaciones laborales WhatsApp parece la indiscutible ganadora en la batalla por nuestros mensajes, pero puede que Telegram haya encontrado su punto débil: la comunicación en el trabajo
corneja's insight:

La estrategia de Telegram que está apostando por posicionarse como mensajería en el sector corporativo.

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