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The Science of Storytelling: 6 Ways to Write More Persuasive Stories : @ProBlogger

The Science of Storytelling: 6 Ways to Write More Persuasive Stories : @ProBlogger | About marketing concepts | Scoop.it
Guest post by Gregory Ciotti. When it comes to crafting words that sell, the research shows us that stories are ...

Via Karen Dietz
corneja's insight:

Thanks for share the post and and comments!

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Karen Dietz's comment, February 21, 2013 5:02 PM
So true Renee! I concur with comeja -- thanks for both of your comments!
ozziegontang's curator insight, February 21, 2013 5:03 PM

Read Karen Dietz's insights

Ignacio Conejo Moreno's curator insight, February 22, 2013 6:49 AM

Seis claves para contar historias perfectas:

1- Audiencia (target)

2- Realismo

3- Engadgement

4- Imágenes

5- Estructura

6- Contexto

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About marketing concepts
Marketing concepts. Ideas of branding, copywriting, videomarketing, neuromarketing, etc.
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5 Signs Your Marketing Isn’t Integrated

5 Signs Your Marketing Isn’t Integrated | About marketing concepts | Scoop.it
corneja's insight:

Interesting observations. For example: "Do you have social media ideas, TV ideas or event ideas? Oops. The channels and tactics used should be a natural outgrowth of an audience centric idea."

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Daniel Benoy's curator insight, April 9, 2013 7:08 AM

This article looks at a different angle, it discussed how hard it is to perform integrated marketing. It tells us that integrated marketing isn’t an exact science, there is not a simple test that tells you if your marketing is integrated. It gives five basic unique signs to show whether or not your particular market is integrating. Firstly if your website landing page does not fit, you have a problem and you are missing one of the most simplest places to integrate your market. If a company's database isnt broad enough this too can create problems, along with channel specific goals or ideas. The article looks to give solid reviews and advice on integrating a specific market.

Ta-Ral Jhagroo's comment, April 9, 2013 7:19 AM
The article presents some good points. One being that there is no set science to knowing that your company has achieved integrated marketing. Furthermore, the 5 steps used to identify that your company is not achieving integrated marketing are helpful. Tip number 5, "Your still ignoring mobile" I agree with wholeheartedly. Ignoring this is missing a crucial part of integrated marketing and for todays marketers is a must.
alex's comment, April 9, 2013 7:36 AM
The article really addresses what is needed to be done to have a successful IMC campaign. it address the problems that are being had today like companies ignoring mobile marketing, with so many smart phones out there it is stupid not to address them as a channel of communication. I feel as that these five points are key to a good campaign. With the social media always changing and the different medias around us changing I feel this article helps to see what are important and what is less.
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No-Management models mean the end of the leadership-model?

No-Management models mean the end of the leadership-model? | About marketing concepts | Scoop.it
Lots of tech companies have built their companies with little or no formal management hierarchy. But is this right for your business? Romy Misra reports
corneja's insight:

Have we been using leadership in a wrong field? Leadership is a social type of behaviour, to apply it to bussiness management maybe is not the best model

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Twitter is now testing autoplay videos in news feeds

Twitter is now testing autoplay videos in news feeds | About marketing concepts | Scoop.it
Following in the footsteps of Facebook, Twitter is now testing autoplay videos in user news feeds.
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Discover Storytelling and Content Marketing

Discover Storytelling and Content Marketing | About marketing concepts | Scoop.it
Even if your valuable content solves your readers problems it may not get shared. Here are 5 vital insights on the art and magic of storytelling
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The post includes the links of 5 tools for building storytellings
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Storytelling with Conductive Ink

Storytelling with Conductive Ink | About marketing concepts | Scoop.it
Dalziel + Pop, a creative agency in London, is currently exhibiting at the Retail Design Expo in London. To demonstrate its skill set, the company built an interactive display using screenprinting with conductive ink.
corneja's insight:
Muy atractivo el display interactivo para informar de productos en #retail
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Un hotel que solo será atendido por robots, se une a bancos y peluquerías similares.

Un hotel que solo será atendido por robots, se une a bancos y peluquerías similares. | About marketing concepts | Scoop.it
Bienvenido al futuro. Un hotel en la ciudad de Nagasaki, el Henn-na Hotel, está haciendo una selección de personal en el que solo hay robots.
corneja's insight:
En Nagasaki, un hotel a un precio insuperable. Ha logrado reducir costes porque está atendido por robots. ¿En qué sectores podrán encargarse los robots de la atención al público?
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5 Ecommerce Stats and how we can prevent the shopping cart abandonment

5 Ecommerce Stats and how we can prevent the shopping cart abandonment | About marketing concepts | Scoop.it
In this article, I’ve collected some of the most surprising ecommerce stats that I believe have profound implications for the way that we do marketing.
corneja's insight:

Some useful stats from ecommerce Survey 2014 and tips for increasing our website sales.

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Smarter Remarketing: Psychological Tricks To Bring Back Abandoned Visitors

Smarter Remarketing: Psychological Tricks To Bring Back Abandoned Visitors | About marketing concepts | Scoop.it
People abandon websites for various reasons. If you're lucky, they'll come back to finish what they started; but more often than not, they just forget abou
corneja's insight:

Six tecniques you can use to finish up aborted purchases in your website.

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Wearable Products That Apple Could Do In The Future

Wearable Products That Apple Could Do In The Future | About marketing concepts | Scoop.it
Someone who I believe has a good sense of Apple’s thinking about wearables told me some months ago that if I wanted to understand part of Apple’s wearable
corneja's insight:

Mobile identity, ID band technology, HealthKit, Figerprint readers: technology for building a Personal Digital ID.

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How to Create a Standout Social-Media Profile

How to Create a Standout Social-Media Profile | About marketing concepts | Scoop.it
Nearly three quarters of online adults in the U.S. use social media, and 53 percent of active social networkers follow a brand. So with social media becoming an
corneja's insight:

Some mistakes that we should avoid when we are choosing the images for our social media profiles.

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How to Write a Great Value Proposition

How to Write a Great Value Proposition | About marketing concepts | Scoop.it
Can you guess a simple way you can convert visitors into customers? It’s through your value proposition. In case you are not familiar with a value proposit
corneja's insight:

Another super-easy post from Neil Patel. When I read his posts I usually thinks: How easy is "that" (whatever)! But I haven't yet discovered why "that" is so difficult for me.

This post summarizes the elements of a value proposition. The presentation of texts and images.

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Is Social Media Marketing Still Relevant?

Is Social Media Marketing Still Relevant? | About marketing concepts | Scoop.it
The “marketing” that a brand performs through social technology is becoming ubiquitous. In other words, it’s becoming less about the “media” and more about the “social.” It’s transitioning from “doing” social to “being” social as an enterprise. And, it’s transforming the employee from an invisible worker, to the new face of the brand.
corneja's insight:

 "The “marketing” that a brand performs through social technology ... it’s becoming less about the “media” and more about the “social.” It’s transitioning from “doing” social to “being” social as an enterprise. And, it’s transforming the employee from an invisible worker, to the new face of the brand." Interesting point!

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‘Made in Catalonia’

‘Made in Catalonia’ | About marketing concepts | Scoop.it
Empresas como Moritz, Parlem, Petrolis Independents o Bon Preu incorporan la marca Catalunya en su imagen comercial
corneja's insight:

Aunque el nacionalismo puede desencadenar el boicot a productos de una zona o de un país, también puede ser utilizado de forma inversa.   El artículo habla del buycott: la compra de productos nacionales. Pone ejemplos de cómo ha sido utilizado este recurso por marcas catalanas.

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Are digital marketers headed for a wipeout?

Are digital marketers headed for a wipeout? | About marketing concepts | Scoop.it
According to a new report from Forrester, marketers don’t completely understand the technology driving digital marketing.

Via iNeoMarketing
corneja's insight:

The post highlights: "Rather than single-mindedly chasing new opportunities, the time has come to build a stronger foundation of core digital marketing disciplines." I believe it is true.

 

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iNeoMarketing's curator insight, April 15, 9:51 PM

No, not heading for a wipeout. But expectations are exceeding reality, and just a matter of time before the complete engine is in place where everyone is in sync. Including the CIO/CMO relationship.

CIM Academy's curator insight, April 17, 5:55 AM

Is your marketing strategy more tactical than strategic? This article suggests that most organisations are…

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Why Startups Should Tread Carefully When Hiring A Growth Hacker

Why Startups Should Tread Carefully When Hiring A Growth Hacker | About marketing concepts | Scoop.it
I’m the first person to admit that marketers need to reshape how they approach their craft. We are building businesses in a climate that relies heavily on the malleable ability to disrupt the norm. What “always worked” has become outdated and new ideas are needed. “Growth hacking”—the process of selling products [...]

Via Lucas Hamet
corneja's insight:

Growth-hacking is "a beautiful symphony of qualitative and quantitative know-how." This sounds good!

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A bag of chip moves when someone sings

A bag of chip moves when someone sings | About marketing concepts | Scoop.it
The bag isn't some sort of cheap megaphone setup, nor a DIY musical instrument. The bag is actually silent.
corneja's insight:
The high precision camera and software can measure the changes of a bag as a result of the sound waves. An amazing demonstration.
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Facebook se lanza al mercado de las transferencias

Facebook se lanza al mercado de las transferencias | About marketing concepts | Scoop.it
Los usuarios de Facebook podrán ahora enviar usando la aplicación Messenger. Leer
corneja's insight:
Las redes sociales sirven de plataforma a cualquier actividad social. Las transferencias monetarios son otra muestra.
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Why Gary Vaynerchuk Is Investing In Micro-Content

Why Gary Vaynerchuk Is Investing In Micro-Content | About marketing concepts | Scoop.it
Gary Vaynerchuk is a digital marketing legend. He explains us that "Storytelling Is Changing"
corneja's insight:
The post points out that brands can get more engagement using micro-contents, which are suitable to social media like Instagram or Snapchat. Then, the storytelling must change acording to the media.
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10 "palabros" que le saldrán este año por las orejas si se dedica al marketing de contenidos - Marketing Directo

10 "palabros" que le saldrán este año por las orejas si se dedica al marketing de contenidos - Marketing Directo | About marketing concepts | Scoop.it
Storytelling, snackable content y snapping. Estos son algunos de los "palabros" que más se escucharán en 2015 en el universo del marketing de contenidos.
corneja's insight:

Una lista a tener en cuenta si deseamos formar una "cultura de contenidos" o si formamos parte o colaboramos con un "content studio".

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Google Wants to Sell You Auto Insurance

Google Wants to Sell You Auto Insurance | About marketing concepts | Scoop.it
Google is plotting a move into auto insurance in the U.S., including a comparison-shopping site from which users would also be able to buy policies, an industry analyst says.
corneja's insight:

"The moves suggest the search giant wants to offer similar services in the U.S., potentially displacing existing middlemen, as it has done in shopping and travel."

Another interesting matter in the post is the "vertical" search for specific categories: "If Google doesn’t provide more efficient services that cater to particular types of searches, it risks being cut out itself."

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5 online travel predictions to kick off the first week of 2015 and a chance to WIN! | Travel Industry News & Conferences - EyeforTravel

5 online travel predictions to kick off the first week of 2015 and a chance to WIN! | Travel Industry News & Conferences - EyeforTravel | About marketing concepts | Scoop.it

We’re also likely to see other big players such as Facebook and Twitter turning more towards travel as part of their growth strategies.

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Top 10 mejores slogans de la historia, Agencias de diseño y publicidad

Top 10 mejores slogans de la historia, Agencias de diseño y publicidad | About marketing concepts | Scoop.it

Hasta el mejor slogan de cualquier agencia de diseño y publicidad tiene algo en común.... Son recordados por la gente, analizamos cada uno de los mejores!

corneja's insight:

Además del análisis de los 10 slogan "top ten" incluye listado de otros es

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Telegram se posiciona en el campo de las comunicaciones laborales

Telegram se posiciona en el campo de las comunicaciones laborales | About marketing concepts | Scoop.it
Telegram presenta batalla a WhatsApp en el campo de las comunicaciones laborales WhatsApp parece la indiscutible ganadora en la batalla por nuestros mensajes, pero puede que Telegram haya encontrado su punto débil: la comunicación en el trabajo
corneja's insight:

La estrategia de Telegram que está apostando por posicionarse como mensajería en el sector corporativo.

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SceneTap: una app de reconocimiento facial que nos permite saber cuántos usuarios hay en un bar o restaurante

SceneTap: una app de reconocimiento facial que nos permite saber cuántos usuarios hay en un bar o restaurante | About marketing concepts | Scoop.it
Es una nueva utilidad dentro del sector de los restaurantes, que a través de cámaras explora las caras de las personas, lo que se conoce como el reconocimiento facial, permitiendo saber a los clientes y a los propietarios de los restaurantes, datos concretos, y en tiempo real, de la cantidad y el tipo de ocupación de un establecimiento...
corneja's insight:

SceneTap será de utilidad no sólo a clientes. Sus datos serán muy valiosos para marketing y publicidad.

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Los usuarios móviles cada día más dispuestos a comprar con su smartphone

Los usuarios móviles cada día más dispuestos a comprar con su smartphone | About marketing concepts | Scoop.it
, el porcentaje de quien se decanta por la versión móvil duplica a quien se quedaría con la app.
corneja's insight:

Datos de un estudio realizado por CIF y EBay Enterprise. Los móviles al poder en acciones relaccionadas con el proceso de compra. Fuera y dentro de la tienda.

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Content Creation and Cerebral Activity: A Story's Power over the Brain

Content Creation and Cerebral Activity: A Story's Power over the Brain | About marketing concepts | Scoop.it
The experiential nature of content creation through storytelling enables you to communicate your brand narrative.

Via Karen Dietz
corneja's insight:

"According to a research conducted by anthropologist Robin Dunbar, personal stories account for 65 percent of our conversations." I suppose that many topics really may be considered as personal stories, but we are not aware of it. This an interesting point of view.

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Karen Dietz's curator insight, November 17, 2014 3:50 PM

Article Link: http://bit.ly/1yNeuTx 


Here's another short but powerful article on the effects of storytelling on the brain. Yes, I said "storytelling" not just stories -- because this article is all about what happens when stories are shared between people, like in real time conversations.


Like: the significance of neural coupling, what mirror neurons produce, how dopamine cements memories, and my favorite -- how stories activate brain regions that are dormant when processing facts. Yahoo!


This article is chock full of fab info that you won't want to miss. It's short and to the point, too. Enjoy.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Marco Favero's curator insight, November 18, 2014 8:29 AM

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