About marketing c...
Follow
277 views | +0 today
 
Rescooped by corneja from Just Story It Biz Storytelling
onto About marketing concepts
Scoop.it!

The Science of Storytelling: 6 Ways to Write More Persuasive Stories : @ProBlogger

The Science of Storytelling: 6 Ways to Write More Persuasive Stories : @ProBlogger | About marketing concepts | Scoop.it
Guest post by Gregory Ciotti. When it comes to crafting words that sell, the research shows us that stories are ...

Via Karen Dietz
corneja's insight:

Thanks for share the post and and comments!

more...
Karen Dietz's comment, February 21, 2013 5:02 PM
So true Renee! I concur with comeja -- thanks for both of your comments!
ozziegontang's curator insight, February 21, 2013 5:03 PM

Read Karen Dietz's insights

Ignacio Conejo Moreno's curator insight, February 22, 2013 6:49 AM

Seis claves para contar historias perfectas:

1- Audiencia (target)

2- Realismo

3- Engadgement

4- Imágenes

5- Estructura

6- Contexto

About marketing concepts
Marketing concepts. Ideas of branding, copywriting, videomarketing, neuromarketing, etc.
Curated by corneja
Your new post is loading...
Your new post is loading...
Scooped by corneja
Scoop.it!

5 Signs Your Marketing Isn’t Integrated

5 Signs Your Marketing Isn’t Integrated | About marketing concepts | Scoop.it
corneja's insight:

Interesting observations. For example: "Do you have social media ideas, TV ideas or event ideas? Oops. The channels and tactics used should be a natural outgrowth of an audience centric idea."

more...
Daniel Benoy's curator insight, April 9, 2013 7:08 AM

This article looks at a different angle, it discussed how hard it is to perform integrated marketing. It tells us that integrated marketing isn’t an exact science, there is not a simple test that tells you if your marketing is integrated. It gives five basic unique signs to show whether or not your particular market is integrating. Firstly if your website landing page does not fit, you have a problem and you are missing one of the most simplest places to integrate your market. If a company's database isnt broad enough this too can create problems, along with channel specific goals or ideas. The article looks to give solid reviews and advice on integrating a specific market.

Ta-Ral Jhagroo's comment, April 9, 2013 7:19 AM
The article presents some good points. One being that there is no set science to knowing that your company has achieved integrated marketing. Furthermore, the 5 steps used to identify that your company is not achieving integrated marketing are helpful. Tip number 5, "Your still ignoring mobile" I agree with wholeheartedly. Ignoring this is missing a crucial part of integrated marketing and for todays marketers is a must.
alex's comment, April 9, 2013 7:36 AM
The article really addresses what is needed to be done to have a successful IMC campaign. it address the problems that are being had today like companies ignoring mobile marketing, with so many smart phones out there it is stupid not to address them as a channel of communication. I feel as that these five points are key to a good campaign. With the social media always changing and the different medias around us changing I feel this article helps to see what are important and what is less.
Scooped by corneja
Scoop.it!

The Driving Forces Behind 10 Years of Storytelling [Infographic] -

The Driving Forces Behind 10 Years of Storytelling [Infographic] - | About marketing concepts | Scoop.it

"The Driving Forces Behind 10 Years of Storytelling [Infographic] . From 2004, when the word  "blog" was named "word of  the year" by the Merriam Webster Dictionary, till 2014.

corneja's insight:

Clear and clever infographic. Easy to read, pleasant to watch. Thanks!

more...
No comment yet.
Scooped by corneja
Scoop.it!

The 27 Maps That Explain America

The 27 Maps That Explain America | About marketing concepts | Scoop.it
Want to understand this fascinating country? Check out these maps.
corneja's insight:

A collection  of demographic stats of USA showed in maps. % of inhabitants with 4-year degree, % of Latinos, Native Americans, Asian American by County. Uninhabited zones, migration patterns and more.

more...
No comment yet.
Scooped by corneja
Scoop.it!

Where the worlds of Facebook, TV, and branding collide

Where the worlds of Facebook, TV, and branding collide | About marketing concepts | Scoop.it
For marketers with the dollars to advertise on the spots between TV shows, knowing which shows have the most social media clout
corneja's insight:

The online advertising is growing, but Internet is also used by advertisers for studying what programs have more followers among the people with affinity to the brands of their clients. The interaction with TV shows in Facebook is a field for exploring the preferences.

more...
No comment yet.
Scooped by corneja
Scoop.it!

Brand Storytelling, the power of social proof and technology trends in fashion and marketing

Brand Storytelling, the power of social proof and technology trends in fashion and marketing | About marketing concepts | Scoop.it
Many brands build communities and acquire fans, but precious few turn casual fans into passionate followers through their marketing strategy. One notable exception is Black Milk, a quirky Australia...
corneja's insight:

Valuable examples of how to engage customers. Also useful tech resources for fashion retailers.

more...
No comment yet.
Scooped by corneja
Scoop.it!

I'm a Copywriter, Now What? - exploreB2B

 “Marketing? Fashion? Ew.” people have said to me with a tinge of disdain when I tell them the majority of my clients. I smirk, because as great as I am at writing a compelling fantasy piece–I ...
corneja's insight:

Copywriting, copywriter... writer?

more...
No comment yet.
Scooped by corneja
Scoop.it!

IKEA “tira la casa por la ventana” y ofrece la posibilidad de devolver sus productos de por vida

IKEA “tira la casa por la ventana” y ofrece la posibilidad de devolver sus productos de por vida | About marketing concepts | Scoop.it
De tres meses a toda la vida: IKEA ha decidido dar una vuelta a su política de devoluciones permitiendo a sus clientes devolver los artículos toda la vida incluso montados y con signos de uso.
La casa de muebles sueca permitirá a sus clientes devolver los artículos siempre y cuando aún conserven el ticket de compra y ...
corneja's insight:

Esto sí que es un cambio: devolución de productos usados y con cualquier fecha de compra. Con esta facilidad nos costará poco redecorar la casa todos los años. Sólo hay que conservar los tickets de compra

more...
No comment yet.
Scooped by corneja
Scoop.it!

Why Does Google Want to Deliver Dog Food in Rural Australia?

Why Does Google Want to Deliver Dog Food in Rural Australia? | About marketing concepts | Scoop.it
If Google wants to be a company that thinks way ahead of everyone else, why get into an already crowded space?
corneja's insight:

Maybe drones are not going to be the main battlefield for Google and Amazon in a couple of years ahead. But now the development of  delivery systems is focused on drones.

more...
No comment yet.
Scooped by corneja
Scoop.it!

Augmented Reality Is the Future of Furniture Shopping

Augmented Reality Is the Future of Furniture Shopping | About marketing concepts | Scoop.it
In a darkened room in the back of a small furniture store just south of San Francisco International Airport, the couch in front of me keeps changing colors and patterns, from re...
corneja's insight:

In the retail sector the new applications based in AR, location, messaging and networks are offering new ways of showing products.

more...
No comment yet.
Scooped by corneja
Scoop.it!

Tesco donará los beneficios de la venta de hielo por el Ice Bucket Challenge

Tesco donará los beneficios de la venta de hielo por el Ice Bucket Challenge | About marketing concepts | Scoop.it
corneja's insight:

Más éxitos para la campaña del Ice Bucket Challenge y una buena acción de branding de Tesco.

more...
No comment yet.
Scooped by corneja
Scoop.it!

Twitter Now Lets Anyone Check How Many People Saw Their Tweets

Twitter Now Lets Anyone Check How Many People Saw Their Tweets | About marketing concepts | Scoop.it
Twitter analytics are now available to all users.
In June, Twitter began experimenting with opening its analytics dashboard to users outside of its advertisers.
corneja's insight:

I am going to check it right now!

more...
No comment yet.
Scooped by corneja
Scoop.it!

Estas son las 50 agencias más populares en redes sociales de todo el mundo

Estas son las 50 agencias más populares en redes sociales de todo el mundo | About marketing concepts | Scoop.it
El informe Top 50 AD Agencies, realizado por la empresa PivotStack, analizó las agencias de publicidad a nivel global en base a sus redes sociales. En este informe analizan el número de likes en Facebook, de followers en Twitter, las conexiones en LinkedIn y el puesto que ocupa cada agencia en el ranking de Alexa.
Este informe ...
corneja's insight:

El ranking de las agencias en redes sociales. Sería interesante tener el desglose de la actividad de cada una por redes.

 

more...
No comment yet.
Scooped by corneja
Scoop.it!

Cataluña multa a Airbnb por "competencia desleal" y amenaza con cerrar la web

Cataluña multa a Airbnb por "competencia desleal" y amenaza con cerrar la web | About marketing concepts | Scoop.it
Continúa el ataque a la economía colaborativa. Esta vez le ha tocado a Airbnb, el portal para compartir casas, al que la Generalitat de Cataluña ha multado con 30.000 euros por publicar anuncios de apartamentos turísticos ...
corneja's insight:

Las medidas administrativas contra las organizaciones sociales perjudican la imagen de la administración. Cataluña se dice moderna, territorio de innovación y creatividad; podría aplicar esa creatividad al análisis de los cambios y buscar soluciones acordes con la realidad.

more...
No comment yet.
Rescooped by corneja from Information and digital literacy in education via the digital path
Scoop.it!

30 Storytelling Tips For Educators | Not Another History Teacher

30 Storytelling Tips For Educators | Not Another History Teacher | About marketing concepts | Scoop.it

Storytelling has been around as long as humankind. It is one of the most effective ways to communicate an important truth to another person. It is a connection point between two people. It gives meaning, context, and understanding in a world that is often filled with chaos and disorder.


Via Elizabeth E Charles
corneja's insight:

Useful advices! For teachers but we can apply them to any activity that implies an explanation. Presentations, for example.

more...
No comment yet.
Scooped by corneja
Scoop.it!

The 11 Laws of Great Storytelling For the Movies

The 11 Laws of Great Storytelling For the Movies | About marketing concepts | Scoop.it
Professor, screenwriter and script consultant Jeffrey Hirschberg reveals the key elements of writing an engaging screenplay.
corneja's insight:

Good advices for copywriting, not only for storytelling for movies. Also is a useful reading for marketing thinkers.The  article is an abbreviated excerpt from Jeffrey Hirschberg’s  book: "Reflections of the Shadow: Creating Memorable Heroes and Villains for Film and TV".

more...
No comment yet.
Scooped by corneja
Scoop.it!

Goodbye i? What a Missing Letter Means for Apple

Goodbye i? What a Missing Letter Means for Apple | About marketing concepts | Scoop.it
As Apple made steps into two new categories on Tuesday, with the Apple Watch and Apple Pay, many were quick to notice a missing character that has long characterized the names of Apple products: the "i." Technically, the word "Apple" isn't in...
corneja's insight:

Why the apple Watch and Apple Pay has no the letter "i" before its names? The post approaches to the names of several Apple products (iPhone, iPod, iMac) made when Steve Jobs came back to the company.

more...
No comment yet.
Scooped by corneja
Scoop.it!

THE SOCIAL-MEDIA DEMOGRAPHICS REPORT: Differences In Gender, Age, And Income At The Top Networks

THE SOCIAL-MEDIA DEMOGRAPHICS REPORT: Differences In Gender, Age, And Income At The Top Networks | About marketing concepts | Scoop.it
Older social networks are reaching maturity but there are still distinct demographic skews, as newer messaging apps pick up users.
corneja's insight:

Instagram has edged out FB and Twitter in terms of Prestige; Linkedin is more popular than Twitter among adults... and more insights about Social Media.

Social networks are now defining a new system of human relationships. Knowing about its evolution into society is very interesting. Thanks!

more...
No comment yet.
Scooped by corneja
Scoop.it!

Un diseñador crea camisetas especiales para hacerse selfies

Un diseñador crea camisetas especiales para hacerse selfies | About marketing concepts | Scoop.it
Si está preocupado porque últimamente sus selfies no captan su belleza, no se preocupe. Timur Kim, un diseñador de moda ruso, ha creado una colección de camisetas con el propósito de salir bien en las fotografías.
Cada prenda de la colección “Selfie T-shirts” cuenta con un parche con dibujos en la zona del cuello, pero no ...
corneja's insight:

¡Esto sí es aprovechar una oportunidad de negocio! No dudo que sería un regalo estrella en las compras online. ¿Tendrá descuentos promocionales? .

more...
No comment yet.
Scooped by corneja
Scoop.it!

How startups such as Dropbox, Airbnb, Groupon and others acquired their first users - GrowthHackers

How startups such as Dropbox, Airbnb, Groupon and others acquired their first users - GrowthHackers | About marketing concepts | Scoop.it
[Growth Hacks] Includes the story of how Dropbox went from 5000 to 75,000 wait-list signups in one night and how Reddit and Quora got past the chicken/egg of having no content or users.
corneja's insight:

Very interesting!

more...
No comment yet.
Scooped by corneja
Scoop.it!

¿Qué es peor: un smartphone “caducado” o un jean pasado de moda?

¿Qué es peor: un smartphone “caducado” o un jean pasado de moda? | About marketing concepts | Scoop.it
Una de las razones por las que Apple hizo muy bien comprando por 3.000 millones de dólares la compañía Beats es que para los adolescentes la tecnología es más importante que la moda.
Para algunos adolescentes llevar unos vaqueros de la temporada pasada es un ultraje, pero otros consideran que tener un smartphone “caducado” es incluso ...
corneja's insight:

Los dispositivos de comunicación han pasado a tener el número uno como señas de modernidad para los adolescentes. Los avances tecnológicos han sobrepasado a la moda en el vestuario. Es un cambio muy llamativo.

more...
No comment yet.
Scooped by corneja
Scoop.it!

To Kiss or Not to Kiss: How Culture Affects Business in Latin America

To Kiss or Not to Kiss: How Culture Affects Business in Latin America | About marketing concepts | Scoop.it
In Latin America, kisses on the cheek are natural, cultural accompaniments to almost all salutations and farewells
Cheek kissing is a way of showing familiarity and respect, even when people are not well acquainted with each other.
corneja's insight:

¡Importante, muy importante! La tabla con el uso de besos en los distintos países debemos ponerla bien visible en la oficina. Y entregarla junto con los billetes de avión a los empleados de empresas españolas que viajan a Latinoamérica.

more...
No comment yet.
Scooped by corneja
Scoop.it!

How to Use Pinterest Messages for Marketing |

How to Use Pinterest Messages for Marketing | | About marketing concepts | Scoop.it
Do you want a new way to engage your Pinterest followers? This article explores Pinterest Messages and how you can use it to engage your audience.
corneja's insight:

I believe that Pinterest is finding its own way among the social media world. Every day is used for some new purpose. I wish I had enough time for getting into Pinterest more because it reminds me a card game and I love card games.

more...
No comment yet.
Scooped by corneja
Scoop.it!

Twitter Rolls Out Tweet Performance Analytics to All Users

Twitter Rolls Out Tweet Performance Analytics to All Users | About marketing concepts | Scoop.it
Twitter is finally rolling out its tweet analytics to all users. Check it out!
corneja's insight:

You can use three options: Timeline activity, Followers, or Twitter Cards. The post explains how it works.

more...
No comment yet.
Scooped by corneja
Scoop.it!

El primer tatuaje digital para desbloquear el ‘smartphone’

El primer tatuaje digital para desbloquear el ‘smartphone’ | About marketing concepts | Scoop.it
Hasta ahora desbloquear el smartphone suponía perder 2.3 segundos 39 veces al día. Un proyecto de ATAP desarrolla un wearable adhesivo que reduce el d
corneja's insight:

Tatuaje electrónico para activar el móvil sin introducir contraseña y Tecnología NFC en un adhesivo wearable

more...
No comment yet.
Scooped by corneja
Scoop.it!

Why Snapchat is Your Secret Marketing Weapon

Why Snapchat is Your Secret Marketing Weapon | About marketing concepts | Scoop.it
Over the past year and a half, Snapchat has quickly become one of the most popular social media platforms, growing at such a rate that businesses have been forced to take notice. Indeed, Snapchat for
corneja's insight:

Snapchat for business. Interesting.

more...
No comment yet.
Rescooped by corneja from Emerging Themes in Marketing
Scoop.it!

The Evolution of Retail: What Brands Need to Know [Infographic]

The Evolution of Retail: What Brands Need to Know [Infographic] | About marketing concepts | Scoop.it

The retail environment is changing faster than many brands realise. The evolution of retail is developing and brands need to embrace these new trends.

 

Back at the turn-of-the-century (I just love saying that) I was in retail management. Dance music retail to be specific. The stores that I ran pioneered cutting edge dance music and thanks to DJ culture, good old analogue 12” vinyl was actually experiencing sales and usage growth. Oh, how quickly things can change. It was around that same time that iTunes launched and changed the way that we purchase, manage and play our music forever. That was one of the first signs of the evolution of retail.

Fast forward 14 years and that sector of retail has changed so radically that now DJ’s can purchase music live on their smartphone in the middle of a playing a gig. According to data from Baynote the retail industry is forecast to experience more change over the course of the next five years than it has during the past one hundred years. News Corp CTO Tom Quinnrecently told CeBIT attendees that consumers are now innovating faster than businesses. Dynamic brands are capitalising on some emerging retail trends, however businesses that ignore the evolution of retail could be left behind.

In this article you will learn:

How innovative use of digital media can help win businessFive trends that are transforming the retail industryQuick fix digital media solutions to cover the basicsImportant things to know about retail in 2014 with a helpful Infographic


Via Russ Merz, Ph.D., Cambridge Marketing Colleges
corneja's insight:

42 % of consumers expect a reply from the brand within an hour! This data has surprised me.  The infographic shows a lot of useful information about retail.

more...
Filiberto Amati's curator insight, June 17, 3:56 AM

The future or retail

Orlando Delgado's curator insight, June 17, 9:15 AM

Retail as a sector needs to adapt to new market forces...

Sue Walsh's curator insight, June 23, 5:32 AM

Another beauty. Make sure you read your way to the info graphic ...